Advanced Email Conference Manchester Programme
Latest Trends To Stand Out In Crowded Inboxes, Drive Unshakeable Loyalty & Engagement & Maximise Proactive Personalisation With Fresh, Tech-Smart, AI-Savvy & Revenue-Boosting Email Marketing Innovations That Put Customers First
08.15
REGISTRATION OPENS
Registration, Informal Networking & GIC Welcome
OPENING REMARKS
Morning Chair’s Opening Remarks
Amy Harman, Head of Customer Marketing, Hotel Chocolat Ltd
HIGH-IMPACT, GAME-CHANGING CONTENT
Fresh New Inspiration
Cut Through Crowded Inboxes With Fresh, Dynamic Email Content That Secures Retention, Loyalty & Delivers Lasting Engagement
- More than just “content” – spice up your email campaigns with creative, out-of-the-box ideas that encourage customers to stop scrolling and pay attention
- Develop eye-catching personalisation that makes your customer feel seen and heard, while navigating the ideal balance of AI, automation, and the critical human touch
- Images, gifs, videos, text – what is the ideal mix? Craft emails with the perfect tone to capture attention through timely, concise information and punchy visuals
- The latest trends! What are customers responding to in emails today? With consumer tastes always developing, and users accessing email on multiple devices, keep your content ahead of the curve
Charlotte Williams, Head of Marketing & Communications, BNP Paribas Real Estate
AI & AUTOMATION FOR EMAIL SUCCESS
Panel Q&A
Harness The Ever-Growing Potential Of AI & Utilise The Latest Advances To Boost Open Rates, Personalisation & Engagement
- AI as your co-pilot; maintain the perfect balance between automation and the critical human factor, to maximise output without alienating customers
- Know the limits as well as the strengths! In what ways can AI truly outperform workers, and when does the human element need to take over to avoid generic or underdeveloped content?
- Go from the theoretical to the practical, with real-life use cases that demonstrate tangible ROI and inspire new approaches
- What are the best tools and platforms to achieve high-level personalisation and segmentation, while also remaining compliant and data-safe?
Tash Dean CRM Campaign Manager, DE&I Ambassador, Tesco Mobile
VIEW THE FULL PROGRAMME
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