View Programme-Manchester | The Advanced Email Conference

Grab Attention In A Crowded Inbox, Drive Powerful Customer Engagement & Loyalty & Maximise The Potential Of AI & Personalisation For

Future-Focused, AI-Savvy, Profitable & Customer-Centric Email Marketing & CRM Strategies That Deliver Real Results

End-To-End Campaign Strategies

OPENING KEYNOTE

09.10 Beyond The Send: Harness Data & Personalisation To Build Smarter End-To-End CRM Campaigns That Stand Out In The Inbox & Engage Your Audience
How can data and hyper personalisation create one to one experiences that boost engagement and loyalty?
How do you turn raw data into actionable journeys that feel personal, timely, and relevant without burning out your tech or team?
What does “good” look like now? Explore performance benchmarks, measurement models, and effectively linking CRM to business growth

Ezgi Mitchell, Marketing Lead, Sky Sports

Customer Value & Predictive Analytics

09.30 Mastering Customer Value: Predicting What Lasts, Deciding & Acting On What Matters
How can research-based predictive models reveal which customers truly drive future value?
How can predictive CLV frameworks be used to optimize email campaigns, and acquisition strategies with measurable ROI?
Why is it so difficult to focus on the customers that create lasting value — and what challenges stand in the way of clarity and direction in decision-making?

Niklas Kurki, Founding Partner & Lead Behavioral Scientist, Colcrane Behavioral Analytics

AI & Automation Advances

PANEL Q&A

09.55 Drive Demonstrable Value & Impact Through AI & Automation & Develop Next-Gen Strategies That Boost Engagement & Conversion
With AI filters becoming more advanced, how can marketeers understand what they’re looking out for and ensure emails are still reaching the top of the inbox?
How can email marketers ensure trust and authenticity is still front and centre for customers when leveraging AI for content or copy creation?
Now AI is fully mainstream for marketeers, what comes next? What upcoming advancements in AI and automation do marketeers need to be prepared for?
One top tip! What’s one-way marketers can go away and improve their email marketing strategies through AI usage tomorrow?

Frank Ravanelli, Global Head of Affiliates & AI Marketing, FOREO

Tom Messett, Head of CLM, Haven Holidays

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