From Send To Success: Stand Out In Crowded Inboxes, Strengthen Customer Connections & Drive Sustainable Growth With The Latest

High-Impact Innovations For AI-Powered, Hyper-Personalised Email Marketing & CRM Strategies

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4th Annual

One-Day, Cross-Sector Conference & Networking Exhibition
The Lowry Arts Centre • 27 January 2027

08.30 Registration & Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Chair’s Opening Remarks

Gary Gumbleton, Group Creative Director, Ocean Holidays

FROM ROBOTIC TO REAL: SMARTER AI EMAIL MARKETING

09.10 AI Beyond The Hype: Embed Practical AI Strategies That Empower Teams, Drive Operational Efficiencies & Elevate Email Marketing Strategies Without Losing The Human Touch

What best practices should CRM and email marketing teams establish before implementing AI and how can they build organisational buy-in to successfully scale AI initiatives across the business?
Inbox placement, filtering, and summaries… as AI transforms the way customers consume emails, how should marketers rethink email content, structure and optimisation to maintain engagement and visibility?
How can organisations strike the right balance between human expertise and AI, ensuring it enhances creativity, builds confidence across teams and supports (not replaces) marketers?
Leverage AI advancements to deliver scalable, hyper-personalised email campaigns that strengthen customer engagement, build lasting brand loyalty and drive measurable business impact

NEXT-LEVEL HYPER-PERSONALISED MARKETING

PANEL Q&A

09.30 Balancing AI-Driven Personalisation With Brand Identity & Broader Messaging To Deliver Relevant Experiences, Avoid Over-Targeting & Enable More Proactive, Intent-Led Engagement

What role should AI play in scaling personalisation, and how can marketers ensure it enhances, rather than dilutes, brand identity and customer connection?
Where should the line be drawn between meaningful personalisation and over-personalisation, and how can we avoid overwhelming or alienating customers?
How can marketers balance personalised and broader messaging to keep communications relevant without over-targeting or fragmenting the customer experience?
The next era of personalisation: how can anticipatory and agentic AI be utilised to personalise experiences before a customer explicitly shows intent or acts?

Owain Tudor, CRM Technical Manager, Pets at Home

Erdo Dwiputra, Head of Global CRM Product Group, Philip Morris International

Dave Penney, Deputy Chief Executive & Chief Marketing Officer, UCAS

Elizabeth Joseph, CRM Communications Manager, River Island

Conference Programme

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At Global Insight Conferences, we have exciting offers and news about our upcoming events and industry updates that we hope you'd like to hear about. We will use your information to predict what you might be interested in. We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time.

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