Cut Through, Stand Out & Stay Relevant With Fresh, Inspiring & Integrated Email Marketing Which Delivers ROI & Powers Engagement: Customer-Focused, Targeted & Engaging Email Marketing Content, Campaigns & Journeys
Customer-Centric Email • Ultimate Personalisation • Meaningful Data & Targeting • Automation & AI • Attention-Grabbing Content • Integrated Email Marketing • Customer-Focused Journeys • Measuring Tangible Results • Guaranteed Deliverability & Reach • Future Trends & Email Innovations
A One-Day, Industry-Led Conference & Networking Event, 4th November 2021, Central London OR VIrtual 2021. @EmailConf. For Groups Of 10+ Please Call + 44 (0)203 479 2299. 11 Years Leading The Market As The Only UK Independent Conference For Brand-Side Email & CRM Marketers!
25 Cross-Sector Marketing, CRM & Email Professionals Share The Secrets Of Their Success: Power Your Email Marketing With Customer-Focused Content & Campaigns, Pioneering Personalisation, Data-Led Targeting, Automation & AI Advances, Attention-Grabbing Content & Increased Deliverability & Reach For Seamlessly Integrated Emails Which Engage Customers & Deliver ROI
- Secure Strong Brand Engagement With Customer-Centric Emails! Engage, target and retain customers with tailored and targeted content and campaigns
- Ultimate Personalisation: Achieve sky-high engagement and reach with fresh, innovative personalisation strategies
- Unlock The Power Of Data & Targeting: Drive a targeted, high-impact experience with savvy profiling and customer data segmentation
- Maximise Automation & AI For Improved Conversion Rates: Save time and resources by leveraging automation and AI to drive relevant and targeted content for real results
- Attention-Grabbing Content: Interactive, fresh and relevant email content strategies set to drive exceptional engagement
- Seamless Multi-Channel Campaigns With Integrated Email: Synchronise strategies and elevate email within a multi-channel mix
- Craft Outstanding Customer-Focused Journeys! Navigate changing customer trends and action feedback to develop insight-led email journeys
- Guarantee Increased Deliverability & Reach: Cutting-edge strategies to navigate gateways and ensure your emails land successfully in inboxes
- Measure Impact, Prove Value, Deliver ROI: Showcase the success of your email marketing campaigns with practical and innovative metrics and measurement tools
- Future-Proof & Stay Relevant With Fresh Content & Campaigns: Keep up with the latest trends and technologies to drive forward advances in your email marketing strategies
PLUS! What's New At The 11th Annual Advanced Email Conference?
- 25 Brand-Side, Industry-Leading Speakers Tackling Your Toughest Email Marketing Challenges
- New Brand-Side Case Studies To Help You Cut Through & Stand Out!
- 11th Annual Event!
- Europe's Only Independent, One-Day, Brand-Led Email Marketing Conference For Brand-Side Email & CRM Marketers
- 100% Satisfaction Rate At The Virtual Event In May 2021!
- 90% Brand-Side Audience
- 2 Hot Topic Panel Discussions & Q&A: A) Ultimate Personalisation B) Future Trends & Innovations
Why Attend This Virtual Advanced Email Conference?
Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels
Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees
Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time
Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly
Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience
Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.
Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.
You'll Be In Safe Hands. Here's What Previous Attendees Of Our Email Conferences Have To Say:
"Thought-provoking, engaging and insightful."
"Lots of useful content to digest in a jam-packed agenda."
"A fantastic snapshot of best-practice techniques"
"Really well organised and insightful."
25 Email Marketing Innovators Tackle Your Toughest Challenges In 1 Day: Customer-Centric Email • Ultimate Personalisation • Meaningful Data & Targeting • Automation & AI • Attention-Grabbing Content • Integrated Email Marketing • Customer-Focused Journeys • Measuring Tangible Results • Guaranteed Deliverability & Reach • Future Trends & Email Innovations
Cut Through, Stand Out & Stay Relevant With Fresh, Inspiring & Integrated Email Marketing Which Delivers ROI & Powers Engagement: Customer-Focused, Targeted & Engaging Email Marketing Content, Campaigns & Journeys
Customer-Centric Email • Ultimate Personalisation • Meaningful Data & Targeting • Automation & AI • Attention-Grabbing Content • Integrated Email Marketing • Customer-Focused Journeys • Measuring Tangible Results • Guaranteed Deliverability & Reach • Future Trends & Email Innovations
A One-Day, Industry-Led Conference & Networking Event, 4th November 2021, Central London OR VIrtual 2021. @EmailConf. For Groups Of 10+ Please Call + 44 (0)203 479 2299. 11 Years Leading The Market As The Only UK Independent Conference For Brand-Side Email & CRM Marketers!
08.40 Registration, Informal Networking & GIC Welcome
09.00 Morning Co-Chairs’ Opening Remarks
Tash Whitmey, Membership & Loyalty Director, Tesco Stores Ltd
Tony Miller, Marketing Director, WW (formerly Weight Watchers)
CUSTOMER-CENTRIC EMAIL - FRESH INSIGHTS
09.20 Stand Out From Competition, Secure Strong Brand Engagement & Ultimately Drive Revenue With Customer-Centric Content & Campaigns
- Engage, target and retain customers with tailored and consumer-driven content and campaigns which suit your target segment of customers
- Prioritise a user-friendly user experience by employing email designs and technologies which ensure email campaigns are accessible for all
- Captivate customers and guarantee engagement with a streamlined and successful email marketing strategy where content and tone of voice reflects you customer base
Jakob Mølgaard Holm, Director, Global Email Marketing, Pandora
ULTIMATE PERSONALISATION - PANEL DISCUSSION & Q&A
09.40 Take Your Personalisation Strategies To The Next-Level With A Smart, Tailored, Data-Led Approach For Sky-High Customer Engagement
- How can you go beyond first name subject lines and graphics to implement strategies which take your personalisation to the next-level?
- Develop a personalisation strategy which proves value and drives ROI by revealing real revenue-boosting results
- Maximise data and measure results to boast the success of your personalisation feats
Hayley Pryde, Head of CRM, Domino’s Pizza Group
Pierluigi Bosco, Global CRM Lead, Royal Dutch Shell
Carla Punter, EMEA Head Franchise CRM & Loyalty Manager, The Body Shop
Ashley Coidan, Head of Web & Email Team, University of Cambridge
Chris Hedley, Email Marketing Manager, British Heart Foundation
DATA & TARGETING
10.10 Unlock The Power Of Data & Targeting & Deliver Tailored Campaigns Which Truly Hit The Mark With Your Target Customers
- Cater effectively to your customers’ needs by profiling and segmenting customer data to drive a more targeted, high-impact experience
- Action insights which inform your email marketing strategy to enable meaningful content for ultimate engagement
- Disabled cookies and unsubscribes! As more customers take steps to protect their privacy, how can you overcome barriers to data protection and security and ensure your emails land in the inbox?
Lorne MacLennan, Director of Marketing Automation, OVO Energy
High-Impact Data & Targeting
10.30 Leverage Data & Segmentation Strategies To Push Your Email Communications Towards A More Targeted, High-Impact Experience
Rachel Liversedge, CRM Lead, Co-Op
Peter Sargent, CRM Manager, Co-Op
10.50 Morning Refreshment Break With Informal Networking
From the Ground Up: Your Guide to Evolving Email Personalisation
11.20 From the Ground Up: Your Guide to Evolving Email Personalisation
Since 2012, crypto services provider Blockchain.com, has managed 28% of all Bitcoin transactions. As Blockchain looks ahead to the exponential opportunity of cryptocurrency, the team is doubling down on their customer experience and investing in their email personalisation strategy. Join Indi Pollard, Email Marketing Lead, and Eloise Shuttleworth, Senior Customer Success Director at Iterable, to hear how Indi is applying proven personalisation tactics and improving the engagement performance of Blockchain’s email strategy with Iterable.
Eloise Shuttleworth, Senior Director of Customer Success, Iterable
Indi Pollard, Email Marketing Lead, Blockchain.com
Engaging Content
11.40 Achieve Maximum Engagement With Inspired, Interactive & Relevant Content That Keeps Customers Wanting More
Jackie Barnett, Head of CRM, MandM Direct
Cheetah Digital - Smash your Marketing KPIs
12.05 Smash your Marketing KPIs
We know the pressures you face as a marketer. You have to create exciting, engaging campaigns, while also continuously striving to meet your marketing goals & KPIs. How do you balance both? It’s about targeting customers throughout their experience — a topic we’ll be covering in this presentation
Magalie Lasfargues, Director, Strategic Services EMEA, Cheetah Digital
Integrated Email Marketing
12.25 Optimise Email As Part Of An Integrated Marketing Strategy For A Truly Multi-Channel Experience
Pedro Conceição, Head of Retention, allplants
12.45 Lunch & Informal Networking For Speakers, Delegates & Partners
13.45 Afternoon Opening Remarks
Caz Hanrahan, Director of Product, Campaign Automation, GSK
Why Email Subscribers Behave In Unexpected Ways
13.55 Why Email Subscribers Behave In Unexpected Ways
Guy Hanson, Vice President, Customer Engagement (International), Validity Inc.
Measuring Results
14.15 Effectively Capture The Impact Of Your Email Marketing Strategies With Up-To-Date Metrics That Demonstrate ROI & Success
- Going beyond clicks and open rates: what are you actually looking to achieve from email and how can you measure that?
- Explore the options with AB testing to quickly and accurately determine what’s working and what isn’t
- Attribute success to email with clear metrics that demonstrate ROI to leadership for continued buy-in
Scott Ward, Senior Retention Marketing Manager, Center Parcs
Email Transformation - CASE STUDY
14.35 Building A Customer Success Platform: How LV=GI Transformed Their Approach To Customer Communication
Joanna Lidgey, Head of Performance Marketing, LV= General Insurance
A/B Testing – Proven Tactics to Increase Email Engagement and Revenue
14.55 A/B Testing – Proven Tactics to Increase Email Engagement and Revenue
Gavin Sherry, Head of Deliverability, Exponea, acquired by Bloomreach
Breakout Discussions
15.15 Informal Breakout Discussions
A) Subject Lines
Rianna Viggiano, CRM Manager, Pandora
B) Voice & Tone
15.35 Afternoon Refreshment Break With Informal Networking
Session Reserved For Emarsys
16.00 Session Reserved For Emarsys
Zach Hemmant-Low, Regional Sales Director. UK - Nordics - Benelux., Emarsys
16.20 Interpret The Emerging Trends In Consumer Behaviour, Social Change & Technology Advances For Future-Facing Emails
Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines
Diana Iusco, CRM & Loyalty Manager, Hackett London
Russell Dawson, Solutions Consultant, Taxi for Email
16.50 Chairs’ Closing Remarks & Official Close Of Conference
Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company. We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best. Please send your CV with a covering letter to hr@globalinsightconferences.com.
