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Stay Tuned For The 2018 Edition Of The Advanced Email Conference…Returning To London On 28th November

Demonstrating Results & Multi-Channel Engagement With Advanced Innovative, Customer-Focused Email Marketing Content & Campaigns

Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI

A One Day Conference & Networking Event, 28th November 2018, Central London

Speak, Sponsor Or Exhibit At The Advanced Email Conference! Just A Handful Of Packages Remain:

By sponsoring The Advanced Email Conference, you'll position yourself as an industry leader in front of Europe's email marketing elite. Following 8 exceptional years leading the market, you'll be in safe hands. But hurry as limited opportunities remain:

  • MAIN STAGE SPEAKING: Secure a primetime speaking session, host a peer-to-peer brainstorming discussion or present alongside the brands in a panel discussion.
  • ONE-TO-ONE MEETINGS: Private meetings with delegates of your choice confirmed prior to the event.
  • EXHIBITION AREA: 3 x 2 metre area in the exhibition and networking room plus 2 delegate passes. Click here to book your stand for only £2,250.

Download the brochure here or call +44 (0)20 3479 2299 to speak with our partnerships manager and find out how you can get involved.

Power Your Email Marketing To Cut Through, Stand Out & Add To The Bottom Line

  1. Don’t Be Content With Your Content! Boost conversions and make an impact with exciting and engaging approaches to harnessing dynamic content and formats
  2. Advanced Data-Handling & Targeting Strategies: Guarantee targeted, customer-centric communications
  3. Innovative Personalisation Techniques: Go the extra mile for your customers and ensure your content is spot-on and drives revenue
  4. AI, Automation & New Tech – Practical Applications: Delve beneath the initial excitement of new technologies and accurately assess their practical value
  5. Boost ROI & Measure Campaign Performance: Identify and prove the value of email multi-channel campaigns to drive continuous improvement
  6. Seamless, Integrated Multi-channel Strategies: Maximise the impact of alternative channels to prop up email campaigns and boost engagement
  7. Next-Level Deliverability Approaches: Achieve higher deliverability, open rates and engagement with practical strategies to increase consistency
  8. GDPR 6 Months On: Get ahead in the post-GDPR landscape and continue to engage customers with responsible and savvy email campaigns
  9. Future-Proof Your Email Marketing: Ensure your brand and email marketing remain relevant and trump the competition, now and in the future
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8 Exceptional Years Leading The Market As Europe's Premier, Independent, Brand-Side Email Marketing Conference

  • 'Very useful. Lots of practical insights and knowledge shared.' Thomas Cook
  • 'Very useful to know about what issues different industries are having.' Travel Supermarket
  • 'Great, varied content on all aspects of email marketing.' JD Williams
  • 'Lots of practical takeaways.' Bloomsbury Publishing
  • 'Very informative.' RSPB

The 8th Annual Advanced Email Conference - Maximum Performance, Maximum Impact

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Ulf Tiedemann, Head of Marketing, Merlin Entertainments Plc

ENGAGING & DYNAMIC CONTENT - DOUBLE PERSPECTIVE

09.20 Don’t Be Content With Your Content! Harness Exciting New Formats & Ideas To Boost Email Results & Drive Conversions

09.20 Perspective One: Octavia Reeve, Head of Content Strategy, Royal College of Art

09.35 Perspective Two, Darren Gallagher, Deputy Head of Marketing & Communications, Exeter College

PERSONALISATION - DOUBLE PERSPECTIVE

09.50 Exploit Next-Generation Personalisation Techniques To Better Engage With Customers, Ensure Your Content Is Spot-On & Drive Revenue

09.50 Perspective One: Guy Smith, CRM Campaign Manager, Asda

10.05 Perspective Two: Chris Insall, Customer Communications Manager, Virgin Holidays

10.20 Informal Networking Break & Morning Refreshments

BONUS SESSION - CASE STUDY

10.50 How To Become An Email Champion With Scalable Personalisation

Dave Holland, Regional Director, Liveclicker

DATA & TARGETING - DOUBLE PERSPECTIVE

11.05 Maximise The Impact Of Your Email Campaigns With Advanced Segmentation & Data Handling Strategies To Guarantee Targeted Communications With Your Customers

11.05 Perspective One: Catherine Marston, Global CRM Manager, Eurostar

11.25 Perspective Two: Alice Cornell, Director of Email Deliverability, Change.org & Pascale Frazer-Carole, Senior Campaigner, Change.org

TOOLS, TECH & BEYOND - Q&A PANEL

11.40 Delve Beneath The Bright & Shiny Exterior Of New Tools & Technologies & Accurately Ascertain Their Practicality & Value

  • Abhilasha Sharma, Markets Deployment Lead, Data Driven Marketing, Unilever
  • Komal Helyer, Marketing Director Pure360
  • Alex Croker Head of Outbound Channels, Nectar Loyalty

12.10 Bonus Session; Reserved For Exclusive Partner. For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@theemailconference.com

AI & AUTOMATION

12.30 Leverage Seamless, Value-Adding & Practical Email Marketing AI & Automation Strategies To Demonstrate ROI

Steve Cathcart, Head of Marketing, The Student Room Group

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers, Sponsored By BounceX

PEER-TO-PEER DISCUSSIONS

13.20 Facilitated Informal Peer-To-Peer Discussions

A. Multi-Channel Engagement: Jane Stocks, Head of Brand Marketing, BMI Healthcare

B. Customer Journeys: Diana Comsa, Head of CRM & Insight, Benefit Cosmetics

C. Personalisations: Onajomo Aggreh, Email Marketing Manager, Department for International Trade

D. Data & Targeting: Tom Wheatley, Head of Data, Shortlist Media Ltd

13.50 Afternoon Chair’s Opening Remarks

DYNAMIC CONTENT - CASE STUDY

14.00 Leverage Seamless, Value-Adding & Practical Email Marketing AI & Automation Strategies To Demonstrate ROI

Sasha Chang, Email Marketing Manager, Amazon

GDPR: SIX MONTHS ON

14.20 Get Ahead In The Post-GDPR Landscape & Continue To Engage Customers With Responsible & Savvy Email Campaigns

  • Gaelle Comte, Head of Consumer Marketing, Virgin Red
  • Greg Foster, Head of Membership & Engagement, Liberal Democrats
  • Louisa McCarron, Loyalty Data Lead, Costa Coffee
  • Sarah Jones, Senior CRM Manager, AutoTrader
  • Tom Wheatley, Head of Data, Shortlist Media Ltd
  • Emma Rushy, CRM & Insights Manager, Jack Wills

BONUS SESSION - CASE STUDY

14.50 Reach Your True (Email) Potential

Danielle Woolley, Head of Customer Success, Adestra

MEASUREMENT & PERFORMANCE

15.05 Identify & Measure The Value Of Your Email Marketing & Multi-Channel Campaigns With ROI-Boosting Strategies & Advice

Elena Tampieri, Head of Campaign Insight, Planning & Delivery, Sky

15.25 Bonus Session; Reserved For Exclusive Partner. For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@theemailconference.com

15.45 Informal Networking Break & Afternoon Refreshments

MULTI-CHANNEL INTEGRATION

16.15 Reinforce Your Campaigns With Effective & Strategic Email Communications For A Seamless Customer Experience

James Edwards, Head of Member Value Management, PureGym

M&S ENGAGEMENT

16.35 Give them what they want, when they want it, for as long as they want it! Hear how to develop a loyal customer base by taking a nuanced approach to the frequency of email campaigns, consistently putting out engaging content and boosting customer loyalty across their lifecycle.

Gemma Brockbank, Head of Loyalty & Channel Innovation, Marks and Spencer

DELIVERABILITY

16.55 Achieve Higher Deliverability, Open Rates & Engagement With Practical, Next-Level Approaches To Ensuring Your Emails Land Consistently

Lea Palomba, Senior Manager, Global Marketing Operations, Ebay

FUTURE OF EMAIL

17.15 Stand Out From The Crowd! Ensure Your Brand & Email Marketing Strategies Remain Relevant & Trump The Competition, Now & In The Future

  • Joshua Hill, Email Marketing Manager, Marie Curie UK
  • Paul Davie, Head of CRM, PizzaExpress
  • Joshua Hill, Email Marketing Manager, Marie Curie UK

17.45 Chair’s Closing Remarks & Official Close Of Conference