Unlock The Secrets To Delivering Engaging, Targeted & Personalised Email Content, Successfully Integrating Multi-Channel Campaigns & Journeys, Leveraging Customer Data, New Technologies & Innovations & Boosting Email Deliverability & Performance Now & In The Future
A One-Day, Brand-Led Conference & Networking Event, 16th November 2017, Bounce Farringdon, London. PLUS! A Separately-Bookable, Half-Day, Pre-Conference GDPR Workshop, 15th November 2017. Download the brochure here. Book Before 17th August & Save £150.
Your Hottest Email Marketing Challenges Tackled In One Inspiring Day: Engaging Content • Advanced Data & Targeting • Enhanced Personalisation • Automation In Practice • New Tools, Technologies & Innovations • GDPR Debate • Measurement & ROI • Top Tips For Advanced Email • Multi-Channel Integration • ESPs & Deliverability • Driving Engagement
The UK’s Biggest One-Day, Brand-Focused Email Marketing Conference, 7 Years Leading The Market:
- Boost Performance With Engaging, Dynamic Content: What new, inspirational content ideas can maximise results?
- Evaluate ROI & Attribute Results: Best-in-class techniques for pinpointing success and demonstrating the value of email marketing
- Leveraging Data-Driven, Targeted Campaigns: Take email to the next level with advanced data and targeting strategies
- Getting Personalisation Spot On: Maximise the potential with sophisticated approaches which drive results and loyalty
- Future-Proofing Email With New Tools, Technologies & Innovations: Enhance email experiences and results by capitalising on the latest and upcoming innovations
- High-Performance Automation Strategies: Drive efficiency, optimise email processes and guarantee results
- GDPR Implications? How can email marketers best prepare for the new regulations?
- Fully-Integrated, Multi-Channel Campaigns: Ensure excellent customer journeys and experiences and boost engagement with successful multi-channel integration
- Overcome Deliverability Obstacles: Tackle the ever-changing requirements of ESPs, ISPs and email clients to better reach your target inboxes
- Excite Customers & Drive Long-Term Engagement: Insights into what engages customers – and what falls flat – to achieve high open rates, click-throughs and conversions
BRAND NEW VENUE: Bounce, the legendary home of ping pong.
Grab a coffee, pack your trainers and don’t miss out on a “friendly” game of ping pong! (Optional).
PLUS! This Advanced Email Conference Also Features:
- 30 Email Marketing Innovators Share Their Advanced Strategies In One Inspiring Day
- GDPR 2018: Are you Ready? 1 Separately-Bookable, Half-Day, Pre-Conference Workshop, 15th November
- 10 In-Depth Sessions Focused On Your Hottest Email Marketing Topics
- NEW! Fun & Playful Networking Venue, Bounce Farringdon
- 2 Co-Chairs: Cross-Sector Perspectives
- 1 Facilitated Group Exercise – Secrets To Driving Campaign Success & Increasing Customer Engagement & Loyalty
- 2 Interactive Panels: ‘New Tools, Technologies & Innovations’ & ‘GDPR’
- 1 Double Perspective: Advanced Data & Targeting
- 5 Facilitated Informal Peer Discussions: A) Will Email Survive? B) B2B C) Integrating CRM D) Day-To-Day Strategy E) Responsive Design
- Speed Networking
- 97% Average Delegate Satisfaction Rating (over 6 years)
- 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
- Optional Ping Pong Networking – Get Involved!
Book Before 17th August & Save £150!
Exhibition, Speaking & One-To-One Meetings Opportunities Released! Secure your speaking package before 17th August and save £1000. View the exhibition and partnership brochure here.
Book your exhibition stand and two delegate passes before 17th August for just £2,199 +VAT (SAVE £600). Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.
The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.
08.30 Registration & Speed Networking Over Coffee
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc
Ellie Denney
Head of Digital Channels
National Trust
ENGAGING CONTENT
09.20 Optimising Email Campaigns With Inspiring Strategies For Creating Compelling, Dynamic Content To Achieve Your Objectives & Get The Results You Want
Robert Simons
Group Head of CRM
Treatwell
ADVANCED DATA & TARGETING – DOUBLE PERSPECTIVE
09.40 Boosting Data Performance To Deliver Relevant, Targeted & Results-Driven Campaigns
09.40 Lizi Hydes
Senior CRM Manager
Charlotte Tilbury
10.00 Cari Wyke
Senior Marketing Manager
Boots UK
10.20 Rage Against The Email Marketing Machine
Christopher Baldwin
Head of Marketing, Northern Europe
Selligent
10.40 Morning Refreshment Break With Informal Networking
ENHANCED PERSONALISATION
11.10 Embracing Personalisation In Email Campaigns To Better Target & Engage Customers With Spot-On, Relevant Content
Becki Francis
Email Marketing Manager
House of Fraser
11.30 Email Re-Imagined – The Future Of Real-Time Data
Dave Holland
Regional Director
Liveclicker
AUTOMATION IN PRACTICE
11.45 Harnessing The Latest Opportunities In Automation To Drive Efficiency & Optimise Email Processes
Sabine Vanin
Group Manager CRM
Sony Interactive Entertainment Europe
NEW TOOLS, TECHNOLOGIES & INNOVATIONS – PANEL DISCUSSION
12.05 Capitalising On Tried & Tested & Emerging Tools, Technologies & Innovations To Future-Proof Email Strategies & Maximise Results
Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk
Sharliza A Rahman
Head of Digital Marketing
Middlesex University
Yogesh Sharma
Global Director of Newsletters
Momondo Group
Saul Lopes
Customer Lifecycle Lead
Virgin Holidays
Nicola Barnett
Director of CRM & Merchandising
Time Out Group
12.35 Generating Results By Making Emails Personal To The Individual
Suzy Carter-Kent
Customer Success Manager
Adestra
12.50 Lunch & Informal Networking For Delegates, Partners & Speakers
13.20 Informal Peer-To-Peer Discussions
A) Will Email Survive In The Multi-Channel Mix?
Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk
B) Successful B2B Email Marketing
Sarah Kearney
CRM Marketing Manager
BBC Worldwide
C) Effectively Integrating CRM Systems
Phil Singer
CRM Manager – Aviation
Manchester Airports Group
D) Day-To-Day Email Strategy
Lina Solem
Senior Email & CRM Manager
The Open University
E) Top-Class Responsive Design
Flavia Zallocco
Global Head of CRM & Consumer Intelligence
Diesel
13.50 Co-Chairs’ Afternoon Remarks
Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc
Ellie Denney
Head of Digital Channels
National Trust
GDPR – INTERACTIVE PANEL DEBATE
14.00 Interactive Panel Debate Around The Upcoming GDPR Legislation Join the panellists as they debate the implications of GDPR and how marketers across all different sectors can best prepare for the changes.
Sebastian Kraft
Global Digital Business Development & Digital Transformation Director
Molton Brown
Ruby Heera
Global Head of Behavioural CRM
Photobox
Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
Rachel Whitter
Email Channel Manager
RSPB
Sorcha Lorimer
Head of Digital, Global Communications
Standard Life
14.30 Rise Of The Email Marketer: Why YOU Are The Key To The Future Of Marketing, Even If Your Boss Doesn’t Understand It Yet
Anthony White
Director – Platform Development
LiveIntent
MEASUREMENT & ROI
14.50 Monetising Email With Successful Techniques For Attributing Results & Measuring The ROI Of Email Campaigns
Charlotte Davis
Head of Content & SEO
Vision Direct
15.10 Mapp Digital Share Their Insights & Client Case Studies
Katy Bennett
Commercial Director UK
Mapp Digital
TOP TIPS FOR ADVANCED EMAIL – PRACTICAL EXERCISE
15.25 What Are The Secrets To Driving Campaign Success & Increasing Customer Engagement & Loyalty?
Facilitated by:
Andreas Edebol
Head of CRM
thetrainline.com
15.45 Afternoon Refreshment Break With Informal Networking
MULTI-CHANNEL INTEGRATION
16.15 Next-Level Strategies For Forming A Fully-Integrated, Multi-Channel Approach To Drive Positive Customer Journeys & Experiences
Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
DELIVERABILITY
16.35 Navigating Your Way To The Inbox; Overcome The Obstacles To Reaching Your Audiences’ Inboxes & Increase Your Deliverability Rates
Simon Dawes
Head of eMail, Identity & Customer Data Security
BT Consumer
DRIVING ENGAGEMENT
16.55 Successful Strategies For Standing Out In A Crowded Inbox To Drive & Sustain Audience Engagement With Exciting Email Campaigns
Emma Stebbing
CRM Communications Manager
Thomas Cook UK & Ireland
17.15 Co-Chairs’ Closing Remarks & Official Close Of Conference Day
Don’t Miss Our Pre-Conference GDPR Half-Day Workshop, 15th November, London: Hear Insights & Advice At This Separately-Bookable Interactive Workshop Exploring The Implications Of The Upcoming GDPR Legislation
- Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You
- Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent
- Future-Proofing Your Marketing Strategies: Comply With The Upcoming Regulation
- Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly
- Interactive Q&A Panel
08.45 Registration, Coffee & Meet & Greet
09.15 GIC Welcome & Chair’s Opening Remarks
IMPLICATIONS & UPCOMING CHANGES
09.30 Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You
CUSTOMER CONSENT
10.00 Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent
10.30 Informal Networking & Refreshments Break
GDPR IN PRACTICE – PANEL DISCUSSION
11.00 Interactive Brands Panel Discussion & Q&A
FUTURE-PROOFED, COMPLIANT MARKETING
11.40 Future-Proofing Your Marketing Strategies To Comply With The Upcoming Regulation
CYBER SECURITY
12.10 Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly
12.40 Interactive Delegate Review & Chair’s Closing Remarks
13.00 Official Close Of Workshop Day
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email info@theemailconference.com.
