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Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line.

A VIRTUAL, One-Day, Industry-Led Conference & Networking Event, 11th May 2021. @EmailConf. Already Attending? Find out more about our virtual platform here. Click Here To Book! For Groups Of 10+ Please Call + 44 (0)203 479 2299.

29 Cross-Sector Marketing, CRM & Email Professionals Share The Secrets Of Their Success: Drive Your Email Marketing Forward With Customer-Centric, Innovative Personalisation Ideas, Data-Led Targeting, Automation & AI Advances, Dynamic Content & Boosted Deliverability For Next-Level Emails That Are Seamlessly Integrated Into The Multi-Channel Mix, Engage Audiences & Achieve Maximum ROI

1. Customer-Centricity – Always! Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell in our new reality

2. Next-Level Personalisation: Innovative, data-led ideas to revitalise your personalisation strategies and speak to every customer
3. High-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems for targeted, meaningful emails
4. Automation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach
5. What Content Will Excite Post-Pandemic? Fresh ideas to captivate audiences with dynamic, engaging and real-time content
6. Multi-Channel Excellence In A Digital World: Where does email fit into the wider marketing mix with digital being number 1?
7. Engaging & Effective Email Journeys: Create seamless, customer-focused journey designs that guide audiences and retain customers for the long-term
8. Winning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!
9. Measure Impact, Demonstrate ROI: Demonstrate success with clear metrics that attribute marketing wins to email for continued buy-in
10. Boosted Deliverability Rates: Ensure your emails don’t get stuck in the spam filter with top ESP strategies and easy wins to maximise deliverability
11. Future Trends, Changing Landscapes: Post-pandemic, what does 2022 and beyond hold for email marketing?

PLUS! What's New At The 10th Annual Advanced Email Conference?


  • 29 Brand-Side, Industry-Leading Speakers Tackling Your Toughest Email Marketing Challenges
  • New Brand-Side Case Studies To Help You Cut Through & Stand Out!
  • 10th Annual Event!
  • Europe's Only Independent, One-Day, Brand-Led Email Marketing Conference
  • 100% Satisfaction Rate In 2019
  • 90% Brand-Side Audience
  • Intimate Group Discussion: COVID-19 Crisis Learnings
  • Digital Advances, New Tech Advisory Board
  • Personalisation Thought Leaders
  • Interactive Virtual Hot Topic Panel Debates
  • 6 Informal Virtual Breakout Discussions

Why Attend This Virtual Advanced Email Conference?



Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels


Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees


Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time


Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly


Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience


Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

You'll Be In Safe Hands. Here's What Previous Attendees Of Our Email Conferences Have To Say:

"Thought-provoking, engaging and insightful."


"Lots of useful content to digest in a jam-packed agenda."

"A fantastic snapshot of best-practice techniques"


"Really well organised and insightful."


29 Email Marketing Innovators Tackle Your Toughest Challenges In 1 Day: Customer-Centric Email • Next-Level Personalisation • Data & Targeting • Automation & AI • Engaging Content • Integrated Email Marketing • Customer-Focused Journeys • Digital Advances, New Tech Advisory Board • COVID-19 Crisis Learnings • Measuring Results • Deliverability & Engagement • Future Trends & Email Innovations

Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line

A One-Day, Industry-Led Conference & Networking Event, 11th May 2021, Virtually.

08.30 Registration & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chair’s Opening Remarks

Mhari Coxon, Northern Europe Marketing Lead for Professional & RX, Johnson & Johnson

Ryan Thorpe, Senior Growth Marketing Manager, Revolut

Customer-Centric Email

09.10 Customer-Centric Email Put The Customer At The Heart Of Your Email Marketing Strategy For Content & Campaigns That Resonate, Engage & Ultimately, Drive Revenue
Jenna Wilson, CRM & Data Manager for Professional Products Division, L'Oréal

Next-Level Personalisation - Panel Discussion & Q&A

09.30 Refresh Your Personalisation Strategies With Data -Led Innovation For Ultimate Customer Engagement

Alexander Fadahunsi, Senior CRM Operations Manager, Trainline

Matt Parsons, CRM Strategy Manager - Bet, Sky Betting & Gaming

Rianna Viggiano, CRM Manager, Pandora

Jack Lord, Digital Marketing Manager, Welcome Break Hotels

Scott Ward, Senior Retention Marketing Manager, Center Parcs

Christopher Hughes, Marketing Controller, Sky

High-Impact Data & Targeting

10.00 Leverage Data & Segmentation Strategies To Push Your Email Communications Towards A More Targeted, High-Impact Experience

Rachel Liversedge, CRM Lead, Co-Op

Peter Sargent, CRM Manager, Co-Op

10.20 Morning Refreshment Break With Informal Networking

Marketing Automation - Increase Your Marketing Performance At Low Effort

11.10 Marketing Automation - Increase your marketing performance at low effort

Jeff Cox, Head of Product Marketing, Sendinblue

Session Reserved For Cheetah Digital

11.30 Session Reserved For Cheetah Digital

Magalie Lasfargues, Director, Strategic Services EMEA, Cheetah Digital

Engaging Content - Double Perspective

11.40 Achieve Maximum Engagement With Inspired, Interactive & Relevant Content That Keeps Customers Wanting More

11.40 Isabella Rogers, Marketing Director bareMinerals, Shiseido

12.00 Jackie Barnett, CRM Manager, MandM Direct

Integrated Email Marketing

12.20 Optimise Email As Part Of An Integrated Marketing Strategy For A Truly Multi-Channel Experience 

Pedro Conceição, Head of Retention, allplants

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

COVID-19 Crisis Learnings Discussion

13.10 Share Your Challenging Experiences & Lessons Learnt During The COVID-19 Crisis For Mindful Email Marketing When Your Content Calendar Goes Out Of The Window!

Grace Smalley, CRM Reactivation & Retention, Asda

Emma-Louise Birch, Head of CRM, Asda

Becky Howson, CRM Campaign Owner, George at Asda

13.40 Afternoon Co-Chairs’ Opening Remarks

Caz Hanrahan, Director of Product, Campaign Automation, GSK

Sean Ryan, Director of Communications, Save the Children

Customer-Focused Journeys

13.50 Drive Revenue & Engagement With Targeted Email Journeys Focused On Retention & Value For The Customer

Niamh McDonnell, Head of Customer Journeys, National Trust

Ellie Denney, Head of Digital Channels, National Trust

Digital Advances & New Tech Advisory Board - Panel Discussion & Q&A

14.40 Session Reserved For Planning-inc

Stuart Russell, Chief Customer Office, Planning-inc

15.10 Informal Breakout Discussions

A) Subject Lines

Rianna Viggiano, CRM Manager, Pandora

B) Voice & Tone

Kara Segedin, Digital Portfolio Manager – Factual, BBC Studios

15.30 Afternoon Refreshment Break With Informal Networking


Anju Verma, Head of Digital Communications, HM Land Registry

D) Pop Ups

Hollie Spence, Email Marketing Lead, Decathlon UK

E) Push Notifications

F) Loyalty

Email Transformation - CASE STUDY

16.00 Building A Customer Success Platform: How LV=GI Transformed Their Approach To Customer Communication

Joanna Williams, Senior Digital & Marketing Manager, LV= General Insurance

Deliverability & Engagement

16.40 Best Practice Strategies To Improve Deliverability Rates & Improve Engagement

Jennifer Hill, Head of ECRM, Admiral

PANEL - Future Trends & Email Innovations

17.00 Interpret The Emerging Trends In Consumer Behaviour, Social Change & Technology Advances For Future-Facing Emails 

Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines

Diana Iusco, CRM & Loyalty Manager, Hackett London

17.30 Co-Chairs’ Closing Remarks & Official Close Of Conference

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company.  We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best.  Please send your CV with a covering letter to

10 years