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Discover How 30 Email Innovators From Virgin Holidays, BBC, House of Fraser, Boots & Many More Are Crafting Innovative, Results-Driven, Data-Smart Email Marketing Content & Campaigns

Unlock The Secrets To Delivering Engaging, Targeted & Personalised Email Content, Successfully Integrating Multi-Channel Campaigns & Journeys, Leveraging Customer Data, New Technologies & Innovations & Boosting Email Deliverability & Performance Now & In The Future

A One-Day, Brand-Led Conference & Networking Event, 16th November 2017, Bounce Farringdon, London. PLUS! A Separately-Bookable, Half-Day, Pre-Conference GDPR Workshop, 15th November 2017. Download the brochure here. Book Before 17th August & Save £150.

Your Hottest Email Marketing Challenges Tackled In One Inspiring Day: Engaging Content • Advanced Data & Targeting • Enhanced Personalisation • Automation In Practice • New Tools, Technologies & Innovations • GDPR Debate • Measurement & ROI • Top Tips For Advanced Email • Multi-Channel Integration • ESPs & Deliverability • Driving Engagement

The UK’s Biggest One-Day, Brand-Focused Email Marketing Conference, 7 Years Leading The Market:

  1. Boost Performance With Engaging, Dynamic Content: What new, inspirational content ideas can maximise results?
  2. Evaluate ROI & Attribute Results: Best-in-class techniques for pinpointing success and demonstrating the value of email marketing
  3. Leveraging Data-Driven, Targeted Campaigns: Take email to the next level with advanced data and targeting strategies
  4. Getting Personalisation Spot On: Maximise the potential with sophisticated approaches which drive results and loyalty
  5. Future-Proofing Email With New Tools, Technologies & Innovations: Enhance email experiences and results by capitalising on the latest and upcoming innovations
  6. High-Performance Automation Strategies: Drive efficiency, optimise email processes and guarantee results
  7. GDPR Implications? How can email marketers best prepare for the new regulations?
  8. Fully-Integrated, Multi-Channel Campaigns: Ensure excellent customer journeys and experiences and boost engagement with successful multi-channel integration
  9. Overcome Deliverability Obstacles: Tackle the ever-changing requirements of ESPs, ISPs and email clients to better reach your target inboxes
  10. Excite Customers & Drive Long-Term Engagement: Insights into what engages customers – and what falls flat – to achieve high open rates, click-throughs and conversions

BRAND NEW VENUE: Bounce, the legendary home of ping pong.

Grab a coffee, pack your trainers and don’t miss out on a “friendly” game of ping pong! (Optional).

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PLUS! This Advanced Email Conference Also Features:

  • 30 Email Marketing Innovators Share Their Advanced Strategies In One Inspiring Day
  • GDPR 2018: Are you Ready? 1 Separately-Bookable, Half-Day, Pre-Conference Workshop, 15th November
  • 10 In-Depth Sessions Focused On Your Hottest Email Marketing Topics
  • NEW! Fun & Playful Networking Venue, Bounce Farringdon
  • 2 Co-Chairs: Cross-Sector Perspectives
  • 1 Facilitated Group Exercise – Secrets To Driving Campaign Success & Increasing Customer Engagement & Loyalty
  • 2 Interactive Panels: ‘New Tools, Technologies & Innovations’ & ‘GDPR’
  • 1 Double Perspective: Advanced Data & Targeting
  • 5 Facilitated Informal Peer Discussions: A) Will Email Survive? B) B2B C) Integrating CRM D) Day-To-Day Strategy E) Responsive Design
  • Speed Networking
  • 97% Average Delegate Satisfaction Rating (over 6 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • Optional Ping Pong Networking – Get Involved!

Book Before 17th August & Save £150!

Exhibition, Speaking & One-To-One Meetings Opportunities Released! Secure your speaking package before 17th August and save £1000. View the exhibition and partnership brochure here.

Book your exhibition stand and two delegate passes before 17th August for just £2,199 +VAT (SAVE £600). Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

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The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.

08.30 Registration & Speed Networking Over Coffee

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc

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Ellie Denney
Head of Digital Channels
National Trust
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ENGAGING CONTENT

09.20 Optimising Email Campaigns With Inspiring Strategies For Creating Compelling, Dynamic Content To Achieve Your Objectives & Get The Results You Want

Robert Simons
Group Head of CRM
Treatwell

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ADVANCED DATA & TARGETING – DOUBLE PERSPECTIVE

09.40 Boosting Data Performance To Deliver Relevant, Targeted & Results-Driven Campaigns

09.40 Lizi Hydes
Senior CRM Manager
Charlotte Tilbury

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10.00 Cari Wyke
Senior Marketing Manager
Boots UK

 

10.20 Rage Against The Email Marketing Machine
Christopher Baldwin
Head of Marketing, Northern Europe
Selligent

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10.40 Morning Refreshment Break With Informal Networking

ENHANCED PERSONALISATION

11.10 Embracing Personalisation In Email Campaigns To Better Target & Engage Customers With Spot-On, Relevant Content

Becki Francis
Email Marketing Manager
House of Fraser

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11.30 Email Re-Imagined – The Future Of Real-Time Data
Dave Holland
Regional Director
Liveclicker

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AUTOMATION IN PRACTICE

11.45 Harnessing The Latest Opportunities In Automation To Drive Efficiency & Optimise Email Processes

Sabine Vanin
Group Manager CRM
Sony Interactive Entertainment Europe

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NEW TOOLS, TECHNOLOGIES & INNOVATIONS – PANEL DISCUSSION

12.05 Capitalising On Tried & Tested & Emerging Tools, Technologies & Innovations To Future-Proof Email Strategies & Maximise Results

Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk

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Sharliza A Rahman
Head of Digital Marketing
Middlesex University
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Yogesh Sharma
Global Director of Newsletters
Momondo Group
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Saul Lopes
Customer Lifecycle Lead
Virgin Holidays
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Nicola Barnett
Director of CRM & Merchandising
Time Out Group
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12.35 Generating Results By Making Emails Personal To The Individual
Suzy Carter-Kent
Customer Success Manager
Adestra

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12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.20 Informal Peer-To-Peer Discussions

A) Will Email Survive In The Multi-Channel Mix?
Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk

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B) Successful B2B Email Marketing
Sarah Kearney
CRM Marketing Manager
BBC Worldwide

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C) Effectively Integrating CRM Systems
Phil Singer
CRM Manager – Aviation
Manchester Airports Group

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D) Day-To-Day Email Strategy
Lina Solem
Senior Email & CRM Manager
The Open University

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E) Top-Class Responsive Design
Flavia Zallocco
Global Head of CRM & Consumer Intelligence
Diesel

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13.50 Co-Chairs’ Afternoon Remarks

Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc

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Ellie Denney
Head of Digital Channels
National Trust
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GDPR – INTERACTIVE PANEL DEBATE

14.00 Interactive Panel Debate Around The Upcoming GDPR Legislation  Join the panellists as they debate the implications of GDPR and how marketers across all different sectors can best prepare for the changes.


Sebastian Kraft
Global Digital Business Development & Digital Transformation Director
Molton Brown

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Ruby Heera
Global Head of Behavioural CRM
Photobox
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Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
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Rachel Whitter
Email Channel Manager
RSPB
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Sorcha Lorimer
Head of Digital, Global Communications
Standard Life
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14.30 Rise Of The Email Marketer: Why YOU Are The Key To The Future Of Marketing, Even If Your Boss Doesn’t Understand It Yet
Anthony White

Director – Platform Development
LiveIntent
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MEASUREMENT & ROI

14.50 Monetising Email With Successful Techniques For Attributing Results & Measuring The ROI Of Email Campaigns

Charlotte Davis
Head of Content & SEO
Vision Direct

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15.10 Mapp Digital Share Their Insights & Client Case Studies
Katy Bennett
Commercial Director UK
Mapp Digital

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TOP TIPS FOR ADVANCED EMAIL – PRACTICAL EXERCISE

15.25 What Are The Secrets To Driving Campaign Success & Increasing Customer Engagement & Loyalty?

Facilitated by:
Andreas Edebol
Head of CRM
thetrainline.com
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15.45 Afternoon Refreshment Break With Informal Networking

MULTI-CHANNEL INTEGRATION

16.15 Next-Level Strategies For Forming A Fully-Integrated, Multi-Channel Approach To Drive Positive Customer Journeys & Experiences

Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
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DELIVERABILITY

16.35 Navigating Your Way To The Inbox; Overcome The Obstacles To Reaching Your Audiences’ Inboxes & Increase Your Deliverability Rates

Simon Dawes
Head of eMail, Identity & Customer Data Security
BT Consumer
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DRIVING ENGAGEMENT

16.55 Successful Strategies For Standing Out In A Crowded Inbox To Drive & Sustain Audience Engagement With Exciting Email Campaigns

Emma Stebbing
CRM Communications Manager
Thomas Cook UK & Ireland
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17.15 Co-Chairs’ Closing Remarks & Official Close Of Conference Day

Don’t Miss Our Pre-Conference GDPR Half-Day Workshop, 15th November, London: Hear Insights & Advice At This Separately-Bookable Interactive Workshop Exploring The Implications Of The Upcoming GDPR Legislation

  1. Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You
  2. Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent
  3. Future-Proofing Your Marketing Strategies: Comply With The Upcoming Regulation
  4. Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly
  5. Interactive Q&A Panel

08.45 Registration, Coffee & Meet & Greet

09.15 GIC Welcome & Chair’s Opening Remarks

IMPLICATIONS & UPCOMING CHANGES

09.30 Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You

CUSTOMER CONSENT

10.00 Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent

10.30 Informal Networking & Refreshments Break

GDPR IN PRACTICE – PANEL DISCUSSION

11.00 Interactive Brands Panel Discussion & Q&A

FUTURE-PROOFED, COMPLIANT MARKETING

11.40 Future-Proofing Your Marketing Strategies To Comply With The Upcoming Regulation

CYBER SECURITY

12.10 Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly

12.40 Interactive Delegate Review & Chair’s Closing Remarks

13.00 Official Close Of Workshop Day

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email info@theemailconference.com.