1 Day. 29 Cross-Sector In-House Email Innovators Reveal Advanced, Integrated, Customer-Focused Email Marketing For Engaging Content, Campaigns & Journeys!
Advanced, Integrated, Customer-Focused Email Marketing For Engaging Content, Campaigns & Journeys: Fresh Ways To Power Your Email Marketing, Cut Through, Stand Out & Add To The Bottom Line! Compelling Content, Next-Level Personalisation, Seamless Multi-Channel Integration, Meaningful Data & Targeting, Fresh Automation & AI Technology, New Tools & Tech Advances, Customer-Centric Email, Measurable Results, Increased Deliverability Rates, Future Focus & More.
A Brand-Led, One-Day Conference & Networking Event, 12th November 2019, Amba Marble Arch, London.
Power Your Email Marketing With Advanced Strategies To Cut Through, Stand Out & Add To The Bottom Line! Europe's Leading Brands Reveal How To Craft Advanced, Integrated, Customer-Focused Email Marketing For Engaging Content, Campaigns & Journeys At The 9th Annual Advanced Email Conference!
- Compelling, Relevant & Innovative Content: Boost interactivity with exciting, dynamic content that engages and retains customers for increased sales
- Keep It Personal! Fresh, innovative ideas to leverage maximum-impact and data-led personalisation strategies for ultimate customer engagement
- Create Stand-Out Emails In The Multi-Channel Mix: Integrate email into seamless digital customer experiences across multiple touchpoints and journeys
- Unlock The Power Of Data & Targeting: Get the most out of your data to deliver targeted, meaningful campaigns that truly speak to the customer
- Deliver Results With Automation & AI: Create unique, automated emails to boost ROI and engagement
- New Tools & Tech Advances: Cutting through the shiny exteriors to uncover the tools on the market that match your business’ needs and budget – what’s worth the investment?
- It’s All About The Customer: Harness data and CRM systems to create campaigns centred around the customer lifecycle to drive conversions and retain loyal customers
- Measure Email Success, Boost ROI: Measure performance and justify the benefits and real power of email marketing with practical metrics to win senior buy-in
- Maximise Deliverability: Ensure emails land across the board no matter how content heavy with actionable deliverability strategies you can implement today
- What’s The Future For Email? Stay ahead of the game with your email marketing strategies with insights into the latest trends and changing consumer behaviours
Why Attend The Advanced Email Conference - Maximum Performance, Maximum Impact?
- 29 Brand-Side Email Innovators Take To The Stage In 1 Inspiring Day
- 9 Years Leading The Market As The Only Independent Conference For Brand-Side Email Marketers & 98% Average Satisfaction Rating
- 90% Brand-Side Audience!
- Customer-Focused View
- Case Study With Booking.com
- 3 Panel Discussions & Open Q&A: Personalisation Thought-Leaders, Tools & Tech & The Future Of Email
- 7 Facilitated Breakout Discussions: A ) Subject Lines B) Post-GDPR C) Action-Driving Content D) Loyalty Marketing E) CRM Systems F) Blacklists G) Low Budgets
30 In-House Email Innovators Tackle Your Toughest Email Marketing Challenges In 1 Day: Compelling Content • Next-Level Personalisation • Seamless Multi-Channel Integration • Meaningful Data & Targeting • Fresh Automation & AI Technology • New Tools & Tech Advances • Customer-Centric Email • Measurable Results • Increased Deliverability Rates • Future Focus
Advanced, Integrated, Customer-Focused Email Marketing For Engaging Content, Campaigns & Journeys! Compelling Content, Next-Level Personalisation, Seamless Multi-Channel Integration, Meaningful Data & Targeting, Fresh Automation & AI Technology, New Tools & Tech Advances, Customer-Centric Email, Measurable Results, Increased Deliverability Rates, Future Focus & More!
Please See Below For The Advanced Email Conference Programme Outline. Or Please Click Here For The Full Agenda >>
08.30 Registration, Morning Coffee & Objective Setting
09.10 GIC Welcome & Morning Chair’s Opening Remarks
Onajomo Aggreh, Digital Communications Manager, Transport for London
Personalisation Thought-Leaders - Panel Discussion & Q&A
09.20 Boost Your Email Marketing Campaigns With Next-Level Personalisation Methods For Maximum Engagement & Increased Profits
Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines
Simon Haughton, Marketing Director, LSE Retail Group LTD
Emma Stebbing, CRM & Loyalty Manager, Ideal Shopping Direct
Beniamin Toca, CRM & Loyalty International – Manager, Hertz
Engaging & Inspiring Content
09.50 Create Exciting, Innovative & Dynamic Content That Boosts Interactivity & Excites Customers For Top Email Results
Beth Simpson, CRM & Data Analytics Senior Manager, Canon Europe
Case Study
10.10 Innovative Ideas For Lasting Impact
Dave Holland, Regional Director, Liveclicker
10.25 Informal Networking Break & Morning Refreshments
Data & Targeting - Post GDPR
10.55 Unlock The Power Of Data To Inform Your Marketing Comms Strategy & Enable Engaging, Personalised Content
David Walker, Head of Integrated Communications Planning, SSE plc
Multi-Channel Integration
11.15 The Opportunities & Challenges For Email As Part Of Our Favourite Adventure – The Multi-Channel Customer Journey! Make Sure Email Plays It’s Part To Increase Customer Engagement, Reach & Customer Satisfaction
Speaker To Be Confirmed.
Case Study
11.35 Fireside Chat With Top UK Brands: How To Get Personalisation Right At Scale
Representative To Be Confirmed, Selligent
Session To Be Confirmed
11.50 Session To Be Confirmed.
Informal Peer-To-Peer Breakout Discussions
12.10 Facilitated & Unfacilitated Informal Peer-To-Peer Discussions
A) Subject Lines
Emma Stebbing, Loyalty Manager & CRM, Ideal Shopping Direct
B) Post-GDPR
Ashley Coidan, Head of Web & Email Communications, University of Cambridge
C) Action-Driving Content
Dave Britton, Head of Marketing & Communications, Met Office
D) Loyalty Marketing
Yana Stashkevich, Digital Loyalty Manager, Philip Morris Limited
E) Email Testing
Ish Rai, CRM Marketing Manager, Pure Gym Ltd
F) Blacklists
G) Low Budgets
12.40 Lunch & Informal Networking For Speakers, Delegates & Partners
13.40 Afternoon Chair’s Opening Remarks
Automation & AI - Quick Wins
13.50 Consistently Hit The Mark To Boost ROI & Engagement With New Automation & AI Strategies
Speaker To Be Confirmed.
Tools & Tech - Panel Discussion & Q&A
14.10 Get To Grips With The Latest Trends In Technology & Understand What’s Really Worth Your Investment For Tech That Performs & Returns
Donna Storey, Global Digital & UK Marketing Director, Mothercare
Richard Smith, Digital Delivery Manager, Aberdeen Standard Investments
Agatha Bejan, Head of CRM, Jagex
Nicola Barnett, Director of CRM & Merchandising, Time Out Group
Customer-Focused Email - Resonate & Engage
14.40 Keep The Customer At The Centre Of Your Email Marketing Strategy With Real Insights Into Understanding The Person Behind The Data For Campaigns That Resonate & Engage
Marie-Louise Lord, Senior CRM Manager, New Look
Case Study
15.00 Beyond Accommodation: How Booking.com Uses Email To Help Travellers Get Around
Dianthe Van Velzen, Product Owner, Booking.com
15.20 Sharon Forder, VP, EMEA Marketing, Cheetah Digital
15.50 Afternoon Refreshment Break With Informal Networking
Measurement
16.20 Evidence The ROI & Success Of Your Email Marketing Campaigns With Practical & Innovative Metrics
Alice Cornell, Director of Email Deliverability, Change.org
Deliverability
16.40 Achieve Higher Deliverability Rates Across The Board With New Strategies That Ensure Emails Land Consistently
Simone Vincent, Head of Email Marketing, Fidelity International
Future Of Email - Panel Discussion & Q&A
17.00 Where’s It All Going? Understand The Current Shifts In Consumer & Technology Trends To Stay Ahead Of The Curve In 2020 & Beyond
Grant Baillie, Head Of Customer Marketing, The Post Office
Ashley Coidan, Head of Web & Email Communications, University of Cambridge
Eugene Telnov, Senior CRM Projects Manager, PaddyPower Betfair
Yana Stashkevich, Digital Loyalty Manager, Philip Morris Limited
Nichol Callaghan, Head of Digital Marketing, Discover the World
Marie Feliho, Global Head of CRM, Just Eat
17.30 Chair’s Closing Remarks & Official Close Of Conference
Want To Get Involved With The 9th Annual Advanced Email Marketing Conference?
Can You Help Email Marketers Create Advanced, Innovative Campaigns & Strategies Which Boost Results?
For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@theemailconference.com.
Book an exhibition stand and two delegate passes for only £2,999. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.
Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout. A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London.
16 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends
