Stand-Out From Competitive Inboxes, Capture Attention & Drive Conversion Rates:

Monetise Customer-Centred, Personalised, AI-Smart & Value-Adding Email Marketing Content, Journeys & Campaigns

10th October 2024 | Amsterdam



Registration, Informal Networking & GIC Welcome



Morning Co-Chairs’ Opening Remarks

Anastasia Tumchenok, Senior Global Brand Marketing Specialist, Karl Lagerfeld

Natalia Horvath, Former Head of Customer Marketing & Omnichannel Development, Global Reserve, Diageo



Stand Out From The Pack & Showcase The Clear Value Of Your Customer-Centric Emails Through Top-Tier Engagement Strategies Which Deliver Real Results

  • How can you keep your customers interested in receiving email marketing, and how can email be used to add value in informing and influencing the customer to positively engage with campaigns?
  • We all receive emails hourly, so what will make your email different enough to stand out from a competitive inbox? Examine the latest trends, value-adding tools, tech, and content in order to capture customer attention
  • How can you assess the performance of your email marketing strategies and specific campaigns to confidently classify them as a storming success, contributing to the success of your company or programme?

Matteo Cirio, Head of Marketing, Flibco




Unlock The Secret To Sky-Rocketing Conversion Rates By Marrying Data & Personalisation In Tailored Approaches While Leveraging New Automation & Tech Effectively

  • How can you bring in more transactional data and utilise it efficiently to personalise your next email and trigger purchases? 
  • How can you personalise your emails in a way that it makes your customers feel heard and seen without overstepping their privacy boundaries? 
  • AI and personalisation go hand in hand: explore how AI-powered automation can streamline personalisation efforts during customer journeys to draft emails that adapt to each recipient’s interests accurately
  • Prioritise conversion rates rather than click rates! How can AI enhance segmentation capabilities whilst understanding how it can be used for better personalisation?
  • Reflect on the needs of your customer base and gauge best practices to create personalised email content that resonates with recipients and increases both relevance and engagement

Francesco Simone, Head of CRM & Customer Insights, Givenchy

Ket Patel, Director of Personalisation, Virgin Media O2

Gianfranco Cuzziol, Business Lead (Head of Customer), Dr. Martens PLC

Matteo Cirio, Head of Marketing, Flibco


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