Stand-Out From Competitive Inboxes, Capture Attention & Drive Conversion Rates:
Monetise Customer-Centred, Personalised, AI-Smart & Value-Adding Email Marketing Content, Journeys & Campaigns
10th October 2024 | Amsterdam
08.15
REGISTRATION OPENS
Registration, Informal Networking & GIC Welcome
09.00
OPENING REMARKS
Morning Co-Chairs’ Opening Remarks
Anastasia Tumchenok, Senior Global Brand Marketing Specialist, Karl Lagerfeld
Natalia Horvath, Former Head of Customer Marketing & Omnichannel Development, Global Reserve, Diageo
09.10
CUSTOMER-CENTRIC EMAIL
Stand Out From The Pack & Showcase The Clear Value Of Your Customer-Centric Emails Through Top-Tier Engagement Strategies Which Deliver Real Results
- How can you keep your customers interested in receiving email marketing, and how can email be used to add value in informing and influencing the customer to positively engage with campaigns?
- We all receive emails hourly, so what will make your email different enough to stand out from a competitive inbox? Examine the latest trends, value-adding tools, tech, and content in order to capture customer attention
- How can you assess the performance of your email marketing strategies and specific campaigns to confidently classify them as a storming success, contributing to the success of your company or programme?
Matteo Cirio, Head of Marketing, Flibco
09.30
PANEL Q&A
OPTIMISE PERSONALISATION
Unlock The Secret To Sky-Rocketing Conversion Rates By Marrying Data & Personalisation In Tailored Approaches While Leveraging New Automation & Tech Effectively
- How can you bring in more transactional data and utilise it efficiently to personalise your next email and trigger purchases?
- How can you personalise your emails in a way that it makes your customers feel heard and seen without overstepping their privacy boundaries?
- AI and personalisation go hand in hand: explore how AI-powered automation can streamline personalisation efforts during customer journeys to draft emails that adapt to each recipient’s interests accurately
- Prioritise conversion rates rather than click rates! How can AI enhance segmentation capabilities whilst understanding how it can be used for better personalisation?
- Reflect on the needs of your customer base and gauge best practices to create personalised email content that resonates with recipients and increases both relevance and engagement
Francesco Simone, Head of CRM & Customer Insights, Givenchy
Ket Patel, Director of Personalisation, Virgin Media O2
Martin Villanueva, Global Consumer Engagement & Experience Leader, IKEA
Gianfranco Cuzziol, Business Lead (Head of Customer), Dr. Martens PLC
Bruna Mikan, Global Loyalty Manager, ECCO Shoes
Marion d’Aillieres, CRM Lead, Decathlon Nederland
Matteo Cirio, Head of Marketing, Flibco
10.00
ATTENTION-GRABBING CONTENT
There Is No One-Size-Fits-All Approach When It Comes To Email Content! From Catchy Subject Lines To Crisp Writing, Capture Foolproof Techniques To Tailor Content That Triggers Engagement & Delivers Lucrative Results
- Creating content for the right customer, on the right channel, at the right time… what actionable suggestions can you implement to ensure your primary goal of capturing attention and driving conversions is achieved effectively?
- Clicks aren’t enough! How can you build the right infrastructure and craft compelling content that prompts purchases while also fostering brand loyalty and trust at the same time?
- Incorporate AI-powered tools into your email strategies to streamline the content creation process while utilising predictive analysis to anticipate subscribers’ behaviour
- Practically speaking, which efficient tools can really make your life easier by helping create top-notch content for our target customers?
Iris Varjonen, CRM Manager, Ace & Tate
10.20
BONUS SESSION; RESERVED FOR EXCLUSIVE CONFERENCE PARTNER
10.50
MORNING REFRESHMENT BREAK WITH INFORMAL NETWORKING
11.20
PANEL Q&A
AI ADVANCEMENTS
Practical & Proven AI & Automation To Leverage For Maximum Results! Champion The Latest AI & Tech Tools To Amplify Email Personalisation & Guarantee Increased Value
- How can the latest AI tools assist in creating and optimising engaging email campaigns that truly resonate with your target audience?
- Delve into analytics first with a real time approach with AI tools that enable hyper-personalised content generation and customer experiences across different markets to deliver top level engagement
- From subject line to copywriting, how can we marry together AI-driven tools without losing the human touch to craft emails that feel personal and compelling at the same time?
Daniella Bischoff, Global CRM Manager, ECCO Shoes
11.50
EMAIL DELIVERABILITY
From GDPR To CCPA, Master The Ins & Outs Of Email Privacy & Explore Foolproof Techniques For Safeguarding Data While Simultaneously Leveraging Critical Insights
- How well do you know your target audience? Further CRM capabilities by digging deeper into valuable data insights and undeniably push email responses
- Secure those critical open rates by making the best use of data in personalising fresh email content that’s best for both the customer and you without overstepping any privacy boundaries
- Transparency is key! Discover the importance of efficient management of your customers’ data and learning how to effectively manage consent while making the most of what you have
12.10
MEASUREMENT & ROI
Champion The Latest Measurement Tools To Access & Action Valuable Consumer Insights Which Showcase The Success Of Your Email Campaigns, Maximise Impact & Deliver Bottom-Line Results
- How can you best make use of consumer data insights that successfully inform future campaigns, maximise impact, and proves ROI?
- Avoid digital fatigue! Which tried-and-tested methods and metrics are best suited for your brand to determine email engagement and campaign success?
- Direct vs. indirect ROI: to what degree can you ensure that your strategies are contributing to the success of your email campaigns, and in what way exactly?
12.10 Perspective One
Mehmet Yilmaz, Head of Brand Marketing & Loyalty, Starbucks Turkey & AZ
12.30 Perspective Two
Oleksii Popov, Head of Digital Marketing, PrivatBank
12.50
COMPLEMENTING OMNICHANNEL
Marry Sure-Fire Marketing & Email Strategies Seamlessly To Create Consistent Customer Experiences Across All Touchpoints
- Email will never go out of style! Apply tried-and-true tactics to combine other channels such as SMS and notifications to create maximum efficiencies across all mediums
- From TikTok to Instagram, how can you create unified customer profiles by utilising data to target customers with personalised messages across various channels?
- We know the theory but what’s practical? Power the latest tech tools for implementing omnichannel marketing strategies through CRM systems and more
Francesco Simone, Head of CRM & Customer Insights, Givenchy
13.10
BONUS SESSION; RESERVED FOR EXCLUSIVE CONFERENCE PARTNER
13.40
LUNCH
Informal Networking For Speakers, Delegates & Partners
14.40
Afternoon Co-Chairs’ Opening Remarks
Jaclyn Kao, Head of Global CRM & Loyalty, Armani Beauty, L’Oreal
Jeberan Barrady, CEO, Michelle & Kenza
14.50
DATA, TARGETING & SEGMENTATION
Maximise The Impact Of Your Email Efforts By Leveraging The Power Of Ingestion & Unification Of Data Through Strategic Sequencing & Targeting To Drive Unparalleled Results
- Instil a data-driven mindset and leverage brand new insights by bringing in more transactional data to adopt strategies that drive conversion rates from the get-go
- Quality data in, quality data out! Which avenues are most effective for generating robust data to give you the best chance of accurately segmenting customers?
- Demystify the customer journey and install a data-integrated process to produce content that effectively caters to the needs of your audience for real and tangible results
- Increase subscribe rates and disabled cookies! How can you seamlessly navigate the evolving landscape of privacy protection to guarantee your emails land in your target customers’ inboxes?
Ket Patel, Director of Personalisation, Virgin Media O2
15.10
DOUBLE PERSPECTIVE
STREAMLINED CUSTOMER JOURNEYS
Achieve Seamless, Insight-Driven Customer Journeys That Maximise ROI, Boost Conversations & Fuel Customer Satisfaction, Engagement & Retention
- Explore the hottest trends and insights around changing customer expectations and leverage them to craft insight-driven, data-led journeys that exceed expectations
- How can you revise your customer journey mapping techniques to promise smooth transitions and heightened experiences across all channels?
- Explore new techniques for analysing the impact of your strategies across multiple touchpoints in the customer journey including email opens, clicks, and more
15.10 Perspective One
Gianfranco Cuzziol, Business Lead (Head of Customer), Dr. Martens PLC
15.30 Perspective Two
Natalia Horvath, Former Head of Customer Marketing & Omnichannel Development, Global Reserve, Diageo
15.50
INNOVATIVE EMAIL DESIGN
Make It Simple But Significant! Master the Art Of Conversion-Centric, Visually-Appealing Email Designs For Lasting Customer Relationships & Improved Brand Traffic
- In 2025 and beyond, what techniques can be put to use to drive traffic to a brands website through effective email design and content?
- Dark mode, descriptive hyperlinks, and legible sans-serif fonts! Explore and innovate up-and-coming designs that help foster loyalty amongst the tech-savvy consumers at all levels
- Highlight the significance of accessibility in email design and uncover strategies to implement inclusive design practices that cater to all recipients
- How can marketers optimise design elements and improve campaign performance by putting A/B testing to use?
Paola Ivanova, Service Design Manager, Booking.com
16.10
DOUBLE PERSPECTIVE
CUSTOMER LOYALTY & RETENTION
Skyrocket Loyalty & Retention Rates By Maintaining Consistency Across Multiple Channels Throughout The Customer Lifecycle With Retention-Boosting, Targeted Campaigns That Resonate & Engage
- Leverage actionable data insights to nurture exactly the kind of content your customer needs to retain your consumer base
- Explore sure-fire techniques for incentivising repeat purchases through the implementation of effective email strategies to reinforce customer loyalty
- Feedback is crucial! Determine how the customers of 2025 and beyond want to be rewarded today to ensure continued relevance in the evolving, tech-savvy email marketing sphere
16.10 Perspective One
Katrin Hana, Head of Loyalty & Retention, MediaMarkt
16.30 Perspective Two
Frederik Arve, Head of Loyalty, Salling Group
16.50
PANEL Q&A
THE FUTURE OF EMAIL: ENGAGEMENT, TRENDS & INNOVATIONS
Stay Ahead Of The Curve By Harnessing Cutting-Edge Consumer Behaviour Insights, Trends & Technologies To Disrupt & Future-Proof Your Email Marketing Strategy
- The influencer’s economy: tap into the latest trends and insights from TikTok, Instagram, YouTube, and more to shake up and redefine your email campaigns for 2025 and beyond
- Gain critical insights into key engagement metrics that measure the success of email campaigns and guarantee secured conversion rates in the future
- What does the future of email marketing look like? Benchmark with peers and synchronise your email strategies with the wider marketing mix to drive engagement with tech-savvy users of this day and age
Tom Baker, Social Content Lead, Holiday Extras
Lorenzo Federico Ebranati, Head of Loyalty, Leroy Merlin
Lukas Jorissen, Chief Marketing Officer, IBOOD.com
17.20
CLOSING REMARKS
Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
