28 Cross-Sector, Brand-Side Email Experts Dig Into Hot Trends & New Tech From AI To Automation, Journeys, Data & Design For

Advanced, Customer-Centric, Personalised & Compelling Email Marketing Campaigns Which Enhance Experience, Conversions & Loyalty

20th June 2023 | Central London

20th June | Central London

08:30

REGISTRATION

Registration, Informal Networking & GIC Welcome

09:10

OPENING REMARKS

Morning Chair’s Opening Remarks

Vineeta Anuj, Director of Customer Experience, Mindful Chef

09:20

MAIN STAGE PRESENTATION

Attention-Grabbing Content

How Is The Email Copywriting Landscape Changing Day-By-Day? From AI Tools To Snappy Writing: Sure-Fire Techniques To Tailor Your Content & Deliver Engaging Emails That Sky-Rocket Brand Retention

  • Keep pace with current email trends to develop irresistible calls to action with creative content, subjects and formats to actively invite customers to engage
  • The impact of generative AI: integrate new AI software into your content strategy through pushing the boundaries of personalised modular campaigns
  • Automation versus human touch: create a match made in heaven through combining the nuance of copywriters with the versatility of AI to develop a unique brand voice
  • The possibilities of personalisation: generate creative content to for email campaigns as unique as your customers and which result in increased open, click through and conversion rates

Hussein Akins, Senior CRM Executive, Octopus Money

WANT TO VIEW THE FULL PROGRAMME?

Gain full access to the latest agenda, updates and exclusive offers

*At Global Insight Conferences, we have exciting offers and news about our upcoming events that we hope you’d like to hear about! We will use your information to predict what you might be interested in. We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time.

Please remember to check your junk folder for the brochure – and add @gicconferences.com to your safe senders list.