27 Cross-Sector, Brand-Side Email Experts Dig Into Hot Trends & New Tech From AI To Automation, Journeys, Data & Design For

Advanced, Customer-Centric, Personalised & Compelling Email Marketing Campaigns Which Enhance Experience, Conversions & Loyalty

20th June 2023 | Central London

20th June | Central London

08:30

REGISTRATION

Registration, Informal Networking & GIC Welcome

09:10

OPENING REMARKS

Morning Chair’s Opening Remarks

Vineeta Anuj, Director of Customer Experience, Mindful Chef

09:20

MAIN STAGE PRESENTATION

Attention-Grabbing Content

How Is The Email Copywriting Landscape Changing Day-By-Day? From AI Tools To Snappy Writing: Sure-Fire Techniques To Tailor Your Content & Deliver Engaging Emails That Sky-Rocket Brand Retention

  • Keep pace with current email trends to develop irresistible calls to action with creative content, subjects and formats to actively invite customers to engage
  • The impact of generative AI: integrate new AI software into your content strategy through pushing the boundaries of personalised modular campaigns
  • Automation versus human touch: create a match made in heaven through combining the nuance of copywriters with the versatility of AI to develop a unique brand voice
  • The possibilities of personalisation: generate creative content to for email campaigns as unique as your customers and which result in increased open, click through and conversion rates

Hussein Akins, Senior CRM Executive, Octopus Money

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