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The Advanced Email Conference – Maximum Performance, Maximum Impact

Demonstrating Impact On The Bottom Line With Engaging, Targeted & Integrated Advanced-Level Email Marketing

Power Your Email Marketing With The Latest Technological Innovations & Get Your Content, Data, Measurement & Multi-Channel Strategies Right To Minimise Your Input For Maximum Output

A One-Day, Brand-Led Conference & Networking Event, 19th November 2014, The Museum of London Docklands, London. Download brochure here. Limited places available – reserve your place here.

How Powerful Are Your Emails? Are They Engaging, Maximum-Performance Emails Which Cut Through, Stand Out & Add To The Bottom Line?

  1. Engaging, Relevant & Enticing Content: Boost conversion rates and create an impact
  2. Integrate Email Into Multi-Channel Campaigns: Quantifying email’s role in the customer journey
  3. Demonstrate Effectiveness & ROI: Prove value for money and measure success
  4. Advanced Targeting, Data Segmentation & Personalisation: Getting the right message or offer to the right person at the right time
  5. New Technologies & Innovations: Future-proof your business by adapting to changing digital landscapes
  6. The Power Of Social Media? Understanding how email and social media can best work together to enhance the impact of both
  7. Selecting The Best ESPs & Suppliers: Working effectively together for impactful, deliverable and innovative campaigns
  8. Make An Impact With Video, Mobile & Design: Investigating current design and video trends and best-practice advice on optimising your emails for mobile devices

PLUS! This Advanced Email Conference Features:

  • 23 Market Leaders From Industry-Leading Brands
  • 1 Compact Day
  • 97% Average Delegate Satisfaction Rate Year On Year
  • 83%+ Average Senior, Client-Side Audience (based on previous events)
  • 4 Lunchtime Experience Exchange Debates: A) Loyalty B) Raising The Profile C) Too Old Fashioned? D) Infrequent Purchases
  • 2 Double Perspectives: Engaging Content & A Personal Touch
  • 1 New Technologies Panel Discussion
  • 1 ROI Panel Discussion
  • 3 Quick-Fire Bonus Insights
  • 12 In-Depth Sessions Focused Around Your Hottest Email Marketing Topics
  • 1 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

The Only Independent Conference For Email Professionals In The UK – Respected In The Market By Being Written By Brands, For Brands

More Content. More Brands. More Value For Money…All In One Day: Irresistible Content •
Winning Multi-Channel Strategies • ROI & Value • Advanced Targeting • Personalisation & Automation • Social Media • Choosing The Right System • New Technologies • Video • Mobile & Design Trends

Group Discounts! Send 4 delegates for the price of 3 or send 3 and get your third half price. Call +44 (0)203 479 2299 for details.

The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.

8.30 Scene Setting & Informal Networking Over Breakfast
Vincent-Wayne Mitchell, Professor of Consumer Marketing, Cass Business School, City University London

09.00 Morning Chairman’s Opening Remarks
Tim Sinclair, Head of Marketing & Online Channels, Islamic Bank of Britain


09.10 Creating Engaging, Relevant & Enticing Content To Boost Conversion Rates & Create An Impact

09.10 Perspective One
Richard Thurston, Digital Marketing Manager, Macmillan Cancer Support

09.25 Perspective Two
Kevin Hurst, Senior Manager, CRM, TripAdvisor

PLUS! Joint Q&A


09.40 Seamlessly Integrating Email Into Multi-Channel Campaigns & Quantifying Its Role In The Customer Journey
Speaker To Be Announced


10.00 What Are The Top 5 Most Effective Things You Can Do (& Must Avoid!)?
Simone Vincent, Email & SMS Senior Manager, British Gas

10.15 Measuring & Driving The Email Metrics That Matter
Cassie Lanncellott, VP of Analytics & Optimisation, Sailthru

10.35 Informal, Facilitated Networking & Refreshment Break


11.00 Measuring The Effectiveness & ROI Of Your Email Marketing To Prove Value For Money & Demonstrate Success

  • Matthew Crole-Rees, Head of ECRM,
  • Davnet Reid, Head of Customer Experience & Analytics, DFS


11.20 Advanced Targeting & Data Segmentation – Getting The Right Message To The Right Person At The Right Time
Chris Pook, Email Marketing & Affiliate Manager, Carnival UK, P&O Cruises


11.40 Best-Practice Advice On Personalisation & Automation – Target The Right Customer With The Right Offer

11.40 Perspective One
Jonathan J Mansley, Head of Data, Analytics & Insight, Aviva

11.55 Perspective Two
Natalie Addo, Head of Customer Engagement, blinkbox

12.15 People Buy From People – How To Add Humanity Into Your Email Program
Skip Fidura, Client Services Director, dotMailer

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.15 Informal Roundtable Discussions; Peer Experience Exchanges (20 mins during lunch)

A) Free Sweets! The Art Of Incentivising People To Sign-Up For Your Emails (The Challenges Of Data Acquisition) Chloe Jones, EMEA Email Marketing Manager, Lenovo

B) Raising the profile and positioning of email marketing within the organisation
Marcus Chrysostomou, Head of External Communications, Kent County Council

C) Is email too old fashioned now?
Dan Elman, CRM Manager, Financial Times

D) How do you best maintain a relevant relationship when dealing with infrequent purchases and long purchase cycles?
Simone Vincent, Email & SMS Senior Manager, British Gas

13.35 Conference Reconvenes

13.40 Case Study
Dave Hendricks, President, LiveIntent


14.00 Boosting Your Open & Click Through Rates – What Works, What Doesn’t?
Sarah Brown, Senior Digital Communications Officer, RSPCA


14.15 Understanding How Email & Social Media Can Best Work Together To Enhance The Impact Of Both
James Bagley, Marketing Director, Naked Wines


14.35 Selecting The Best ESPs & Suppliers For Your Organisation & Working Effectively Together For Impactful, Deliverable & Innovative Campaigns
Rob Christie, Senior Manager – Customer Contact Targeting, Nationwide Building Society


14.50 Using Data & Insight To Develop A Customer-Centric Email Strategy

  • Rob McGowan, Associate Director – Data & Insight, Response One
  • Paul Davie, CRM Manager, Cineworld


15.10 Future-Proofing Your Business By Adapting Your Email Marketing Strategies To New Technologies, Innovations & Changing Digital Landscapes

  • Dan Elman, CRM Manager, Financial Times
  • Ros Lawler, Director of Ecommerce, Tate

15.30 Informal, Facilitated Networking & Refreshment Break


16.15 It’s All In The Subject Line!
Sue Macmillan, Commercial Director, Mumsnet


16.30 Making An Impact With Video
Tim Sinclair, Head of Marketing & Online Channels, Islamic Bank of Britain


16.45 Investigating Current Design Trends & Best-Practice Advice On Optimising Your Emails For Mobile Devices
Jane Goddard, Head of Group Marketing & Communications, Energy Saving Trust

17.00 Official Close Of Conference Day

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email