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We Hope You Enjoyed The Advanced Email Conference – Maximum Performance, Maximum Impact

The Advanced Email Conference – Maximum Performance, Maximum Impact was produced by Global Insight Conferences. If you would like to purchase the speaker presentations, available for £199, please email info@theemailconference.com for more information.

Please Take A Look At Our Sister Event:
The Engaging Digital Comms Conference – Charities, Not-For-Profit, Public Sector

Practical Digital Engagement Strategies To Cost-Effectively Maximise Your Online Reach, Impact & Conversions: High-Impact, Engaging Digital Communications Which Deliver!

For Charities, Not-For-Profits, The Public Sector & Low-Budget Organisations Looking To Increase The Impact & ROI Of Their Digital Communications.

Fresh, New Insights & Campaign Successes: Social Media Engagement ✔ Evaluating Social Media ROI ✔ Viral Showstoppers Vs. The Everyday ✔ Cost-Effective Digital Strategies ✔ Measurement & ROI ✔ Mobile ✔ Video ✔ Multi-Channel Integration ✔ Embedding Digital Internally ✔ Future-Proofing Your Organisation
A One-Day, Industry-Led Conference & Networking Event, 21st April 2016 Museum of London Docklands. Download the brochure here. Book Before 10th December & Save Between £175 – £400 – Limited Places Available.

Reach, Engage & Convert Your Online Audiences Cost Effectively. Demonstrate ROI, Monetise Social Media, Learn From Viral Showstoppers & Engage In The Day-To-Day.

  1. Social Media Engagement: Win hearts, minds and conversions as you monetise the latest platform developments and maximise reach, impact and ROI
  2. Engagement Showcases! Practical digital engagement strategies to consistently drive awareness, stand out online and convert
  3. Going Viral Vs. Engagement In The Everyday: Emulating the success of viral campaigns and what you can do when you don’t have the big story
  4. Demonstrate Impact, Value & Returns: Best-practice advice for meaningful measurement and evaluation
  5. Make Every Penny Count! Developing and implementing powerful and effective digital communication strategies on a shoestring budget
  6. The Power Of Mobile & Videos: Cost-effectively creating compelling, quality videos and harnessing the power of mobile devices, apps and text giving
  7. High-Impact, Multi-Channel Campaigns: Enhance the user experience and implement hard-hitting, integrated campaigns which deliver
  8. Embed Digital Into The DNA Of Your Organisation: Breaking down internal barriers to achieve buy-in and increased investment
  9. Future-Proof Your Organisation: Get up to speed with the latest trends and technological advances to prepare for future digital innovations and disrupters

PLUS! This Engaging Digital Communications Conference For Charities, Not-For-Profits, The Public Sector & Low-Budget Organisations Features:

  • 28 Sector Leaders Speaking From The Frontline
  • 1 Compact Day
  • 98% Average Delegate Satisfaction Rating (based on previous events)
  • 13 In-Depth Sessions Focused On Your Hottest Digital Communications Topics
  • Viral Campaign Case Studies
  • Campaign Focus From Charities Of All Sizes, Government, Universities, Social Enterprises, Public Sector Bodies, Higher Education & Not-For-Profits: E.g. Tax Credits, Red Nose Day, #notjustforboys, The Budget 2015
  • 3 Double Perspectives: Engagement Showcases, Multi-Channel Integration and Evaluating Social Media ROI
  • 1 Social Media Engagement Panel Debate
  • 6 Roundtable Discussions & Peer Brainstorming Exchanges: A) Negativity & Crisis Comms B) Winning Email Strategies C) Media In The Digital Age D) Capturing Journalists’ Attention E) Future Proofing F) Engaging Video Content
  • 2 Conference Chairman 
  • Facilitated Networking Hosts
  • Open Q&A

Can you help clients take their digital activities to the next level? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@digitalcommsconference.com.

Book your exhibition stand and two delegate passes before 10th December for just £1,374 +VAT (SAVE £225). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

Book Before 10th December & Save Between £175 & £400! Limited places available.

1 Day, 28 Sector Leaders: Fresh, New Insights From Winning, Engaging Digital Campaigns: Social Media Engagement ■ Evaluating Social Media ROI ■ Viral Showstoppers Vs. The Everyday ■ Cost-Effective Digital Strategies ■ Measurement & ROI ■ Mobile ■ Video ■ Multi-Channel Integration ■ Embedding Digital Internally ■ Future-Proofing Your Organisation

The Engaging Digital Comms Conference – Charities, Not-For-Profit, Public Sector: To view the full conference programme, click here.

08.30 Registration & Coffee, Informal Speed Networking

09.00 Morning Chairman’s Opening Remarks
Joe Jenkins, Director of Engagement, Friends Of The Earth

SOCIAL MEDIA ENGAGEMENT – PANEL DISCUSSION

09.15 Monetise The Latest Platform Developments With Engaging Social Media Strategies Which Win Hearts, Minds & Conversions

  • Tessa Adelaar, Digital Lead, Mencap - Hear My Voice
  • Karina Brisby, Director of Digital, The Children’s Society
  • David Pearce, Director of Fundraising & Marketing, Dignity In Dying & Compassion In Dying Assisted Dying Bill
  • Ceri Rose, Assistant Director - Digital & Marketing, NHS Blood & Transplant – Public Sector
  • Mandy Johnson, UK Director of Partnerships, Change.org – Social Enterprise
  • Barney Brown, Head of Digital Communications, The University of Cambridge – University Under The Microscope

ENGAGEMENT SHOWCASES – DOUBLE PERSPECTIVE

09.45 Practical Digital Engagement Strategies To Consistently Drive Awareness, Stand Out Online & Convert

09.45 Joanna Blackburn, Head of Digital Communications, Department for Business, Innovation & Skills – Public Sector

10.05 Jack Lundie, Communications Director, Oxfam GB

EVALUATING SOCIAL MEDIA ROI – DOUBLE PERSPECTIVE

10.25 Social Media ROI: Measuring Engagement, Evaluating Success, Justifying Spend

10.25 Kenneth Punter, Deputy Director of University Marketing, University of Warwick - University

10.45 Nigel Campbell, Associate Director of Membership, Marketing & Communications, Rethink Mental Illness

11.05 Refreshment Break With Informal, Facilitated Networking

GOING VIRAL

11.35 Learning From The Showstoppers – Can We Emulate The Success Of Viral Campaigns?
Polly Balsom, Communications Manager, Missing People The Big Tweet

ENGAGEMENT IN THE EVERYDAY

11.55 Engaging In The Day-To-Day – What Can You Do When You Don’t Have The ‘Big Moments’ Or The Big Story?
Alicia Custis, Head of Communications & Marketing, Stockport NHS Foundation Trust – Public Sector

COST-EFFECTIVE DIGITAL STRATEGIES

12.15 Making Every Penny Count! Developing & Implementing Powerful & Effective Digital Communication Strategies On A Shoestring Budget

Chris Thorn, Head of Digital, British Heart Foundation

12.35 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Engaging Digital Communications Conference, please call +44 (0)20 3479 2299 or email info@digitalcommsconference.com for more details.
12.55 Lunch & Informal Networking For Delegates, Partners & Speakers

13.25 Informal Roundtable Discussions & Peer Brainstorming

A) Negativity & Crisis Comms
Jessica Fuhl, Head of Digital Communications, HM Treasury - Public Sector Budget 2015

B) Winning Email Strategies
Shaun Roberts, Supporter & Promotions Manager, Which?

C) Media Campaigns In The Digital Age
Gillian Hudson, Head of Digital Communications, Department for Work & Pensions - Public Sector #notjustforboys

D) Capturing Journalists’ Attention Online
Mark Woods, Head of Creative, Comic Relief Red Nose Day 2015

E) Future-Proofing Your Organisation
Laura Scarlett, Loyalty Programme Director & Director of Data & Analytics, National Trust

F) Engaging Video Content
Ian Ratcliffe, Head of Communications & Stakeholder Engagement, Stockport Metropolitan Borough Council

13.55 Afternoon Chairman’s Opening Remarks
Kieron Boyle, Head of Social Investment, Cabinet Office – Public Sector

MEASUREMENT & ROI

14.05 Best-Practice Advice For Meaningful Measurement & Evaluation Of Your Digital Activities To Demonstrate Impact, Value & Returns
Jo Wolfe, Assistant Director, Digital, Breast Cancer Care Days

CASE STUDY

14.25 Driving Growth Through Segmentation 
Alison Goldsworthy, Head of Supporter Strategy & Engagement, Which?

MOBILE

14.45 Unlocking The Power Of Mobile Devices, Apps & Text Giving
Speaker To Be Announced; Please Check The Website For Details

ENGAGING VIDEO

15.05 Engage & Inspire With Compelling, Quality Videos Which Grab The Attention Of Your Digital Audiences – Cost Effectively
Laura Townsend, Communications Director, 38 Degrees – Social Enterprise Tax Credits

15.25 Refreshment Break With Informal, Facilitated Networking

15.55 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Engaging Digital Communications Conference, please call +44 (0)20 3479 2299 or email info@digitalcommsconference.com for more details.

MULTI-CHANNEL INTEGRATION – DOUBLE PERSPECTIVE

16.15 Understanding The Online User Journey To Enhance The User Experience & Implement High-Impact, Multi-Channel Campaigns
Louise Robertshaw, Head of Communications & Campaigns, The Guide Dogs For The Blind Association ITV1′s Me And My Guide Dog

16.30 Lee Murphy, Head of Corporate Communications, Youth Sport Trust Class Of 2035

EMBEDDING DIGITAL

16.45 Breaking Down Internal Barriers To Embed Digital Into The DNA Of Your Organisation & Achieve Buy-In For Increased Investment
Lynn Roberts, Head of Digital Communications, Action for Children

FUTURE-PROOFING YOUR ORGANISATION

17.05 Looking Ahead & Getting Up To Speed With The Latest Trends & Technological Advances To Prepare For Future Digital Innovations & Disrupters
Said Dajani, Head of Digital, Diabetes UK Dan

17.25 Close of Conference

For more information on how to get involved in The Engaging Digital Comms Conference – Charities, Not-For-Profit, Public Sector, please call +44 (0)203 479 2299 or email info@digitalcommsconference.com.