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31 Leading Brands Including ASDA, McDonald’s & The Body Shop Shape The Agenda For The Advanced Email Conference

Demonstrating Results & Multi-Channel Engagement With Advanced, Innovative, Customer-Focused Email Marketing Content & Campaigns

Maximise Engaging, Targeted & Personalised Email Marketing • Boost Conversions & Deliver Engaging Experiences • Harness New Technologies, Trends & Innovations For Deliverable Emails With Real Impact.

A One-Day, Brand-Led Conference & Networking Event, 22nd November 2016 At One America Square, London. Download brochure here. Book Before 18th August & Save £150.
Email2016_speakerhorizontal

Power Your Email Marketing To Cut Through, Stand Out & Add To The Bottom Line:

  1. Engaging, Inspiring Content: Best-practice strategies for crafting compelling, exciting and creative content to drive results and boost engagement
  2. Demonstrate Results, Prove Value: Benchmark for success with the best measurement metrics to prove ROI and secure senior buy-in and investment
  3. Next-Level, Smarter Targeting: Take advantage of data insights and segmentation to ensure you are targeting the right customers with relevant, spot-on content
  4. Bringing Personalisation To Life! Innovative techniques to deliver impactful, highly-personalised communications for loyal, engaged customers
  5. Optimising Email In The Multi-Channel Mix: Ensure a universal, impactful and fully-integrated approach across the entire customer journey
  6. Harnessing The Power Of Automation: Devising high-performance automation strategies with relevant communications for the right customer at the right time
  7. Tackling Deliverability: Meeting the demands of ESPs, ISPs and email clients and uncovering the secrets to ensuring your emails reach your customers every time
  8. Cutting-Edge Responsive Design: Crafting captivating, tailored email designs for optimum performance and results across devices
  9. Innovations, New Technologies & Trends: Capitalise on the latest opportunities in email marketing to shape innovative, trend-led strategies

PLUS! This Advanced Email Conference Features:

  • 31 Senior Email, CRM & Marketing Professionals From Iconic Brands Across 10 Industries
  • 1 Compact Day
  • Speed Networking During Morning Registration
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 100% satisfaction rate in 2014 and 2015
  • 95% brand-side audience in 2015
  • 5 Facilitated Peer-To-Peer Discussions: A) Driving Retention & Loyalty B) Attributing Results C) Optimising Internal Resources D) Integrating Social Media E) Data Protection
  • 1 Measurement & Results Panel Discussion
  • 1 Innovations, New Technologies & Trends Panel Discussion
  • 1 Double Perspective: Engaging, Inspiring Content
  • 12 In-Depth Sessions Focused On Your Hottest Email Marketing Topics
  • 2 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 31 Leading Brands In Just One Day: Engaging, Inspiring Content ★ Next-Level Targeting ★ Advanced Personalisation ★ Measurement & Results ★ Multi-Channel Journeys ★ Innovations, New Technologies & Trends ★ Automation Strategies ★ Deliverability ★ Optimising Responsive Design

Book Before 18th August & Save £150. Limited places available.

Can you help brands capitalise on their email campaigns? For more information on how to get involved, please email partner@theemailconference.com or call +44(0)20 3479 2299.
Book your exhibition stand and two delegate passes before 18th August for just £2,200 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.

08.30 Registration & Speed Networking

09.00 Morning Chairman’s Opening Remarks
Gary Dunleavy, Digital Development & Operations Manager, Tourism Ireland Limited
Email2016_dunleavy(Ireland)

ENGAGING, INSPIRING CONTENT – DOUBLE BRAND PERSPECTIVE

09.15 Successful Strategies For Crafting Dynamic Content Which Inspires Engagement & Boosts Email Results & Conversions
09.15
Natalie Buckle, Head of CRM, ASDA
Email2016_Buckle(ASDA)
Guy Smith, CRM Campaign Manager, ASDA
Email2016_Smith(ASDA)
09.35
David Cinanni, Email Program Manager EMEA, Uber
Email2016_Cinanni(Uber)
Teri Rosenbaum, Email Marketing Manager – UK & Ireland, Uber
Email2016_Rosenbaum(Uber)

NEXT-LEVEL TARGETING

09.55 From Mass Market To Next-Level Targeting: STA Travel’s Email Journey Over The Last Year
Nichol Callaghan, Head of Social & Content, STA Travel
Email2016_Callaghan(STA)
Sarah King, Global eCRM Manager, STA Travel
Email2016_King(STA)

CUSTOMER-LED EMAIL

10.15 Making The Jump To Customer-Led Email Marketing
Matthew Potter, Vice President – Northern Europe, Movable Ink
Email2016_Potter(movableInk)

10.35 Morning Refreshments With Informal Facilitated Networking

Bonus Session

11.05 Case Study
Dotmailer

ADVANCED PERSONALISATION

11.25 Bringing Personalisation To Life: Best-Practice Advice & Innovative Techniques For Devising Enhanced, Personalised Email Campaigns
Sarah Wilkinson, Head of CRM, Time Inc. (UK)
Email2016_Wilkinson(Time)

REAL-TIME

11.45 Real-Time Capabilities In Email
Dave Holland, Regional Director, Liveclicker
Email2016_Holland(Liveclicker)

MEASUREMENT & RESULTS – PANEL DISCUSSION

12.00 Prove The ROI Of Your Email Strategy With The Best Metrics & Tools For Your Organisation – How Can You Best Attribute Results To Email Campaigns Directly?
Paul Davie, Head of CRM, McDonald’s Restaurants Ltd
Email2016_Davie(McD)
Alice de Wend Fenton, CRM Manager, PANDORA UK
Email2016_Fenton(Pandora)
Caroline Maddison, Head of Digital Marketing, Puffin & Ladybird, Penguin Random House UK
Email2016_Maddison(penguin)
May Pan, Head of Digital, Pizza Hut UK & Ireland
Email2016_Pan(PizzaHut)

MULTI-CHANNEL JOURNEYS

12.30 Maximising The Role Of Email In The Wider Multi-Channel Mix To Ensure A Universal & Impactful Approach To Communications Across The Customer Journey
Liz Beadon, Lifecycle Manager, Virgin Red
Email2016_Beaden(VirginRed)

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.30 Informal Peer-To-Peer Brainstorming Clinics (20 mins during lunch)

A) Driving Customer Retention & Loyalty Through Email
Vicky Mason, UK Head of CRM, The Body Shop
Email2016_Mason(Bodyshop)
B) Attributing Results
Seema Kumari, Head of Digital Marketing, Hearst Magazines UK
Email2016_Kumari(Hearst)
C) Integrating Social Media
Chris Hedley, Email & SMS Channel Manager, Oxfam GB
Email2016_Hedley(oxfam)
D) Optimising Your Internal Resources
Zarina Liew, Email Marketing Manager For TV In-Life, TalkTalk Group
Email2016_Liew(Talktalk)
E) Data Protection
Dan Lines, Email Marketing Manager, Macmillan Cancer Support
Email2016_Lines(macmillan)
13.50 Afternoon Chairperson’s Remarks
Claire Jefferies, CRM & Digital Marketing Director, SSE Plc
Email2016_Jefferies(SSE)

Engaging The Disengaged

14.00 Engaging The Disengaged: The London 2012 Email Database
Paul Cottam, Head of Editorial, Sport England
Email2016_Cottam(SportEngland)

INNOVATIONS, NEW TECHNOLOGIES & TRENDS – PANEL DISCUSSION

14.20 Keep Up-To-Date With The Latest Trends, New Technologies & Upcoming Innovations – What’s Next For Email & What More Can You Achieve?
Nicola Barnett, Head of CLM, TalkTalk Group
Email2016_Barnett(Talktalk)
Simon Burrows, Email Marketing Specialist, NSPCC
Email2016_Burrows(NSPCC)
Cathy Calver, UK Marketing Director, JustGiving
Email2016_Calver(justgiving)
Emma Stebbing, CRM Communications Manager, Thomas Cook UK & Ireland
Email2016_Stebbing(Thomascook)

AUTOMATION STRATEGIES

14.50 Taking Advantage Of Automation & Creating Efficiency For Quick Wins In Email Marketing
Simone Vincent, Senior CRM Manager, Flight Centre (UK)
Email2016_Vincent(flightcentre)

EMAIL DESIGN

15.10 Use Clever Design To Get The Best Out Of Your Emails, From One-Off Promotions To Newsletters & Everything In Between
Rob Pellow, Head of Digital Design, Adestra
Email2016_Pellow(Adestra)
15.25 Afternoon Refreshments With Informal Facilitated Networking

QUICK TIPS

15.55 10 Tips To More Efficient CRM
Nick Pape, Head of CRM, FitFlop
Email2016_Pape(Fitflop)

DELIVERABILITY

16.15 How Can You Better Collaborate With ESPs, ISPs & Email Clients To Deliver Forward-Thinking Designs & Campaigns While Ensuring Your Emails Reach Your Customer’s Inbox Every Time
Lindani Tshabangu, Deliverability Operations Lead, EMEA, Groupon International Ltd
Email2016_Tshabangu(Groupon)

OPTIMISING RESPONSIVE DESIGN

16.35 Creating Cutting-Edge Email Designs Which Perform Well Across Devices, Captivate Customers & Add Excitement To Your Campaigns
Ellie Parker, Head of Digital Marketing, Live Nation
Email2016_Parker(LiveNation)
16.55 Chairperson’s Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email info@theemailconference.com or call +44 (0) 203 479 2299.