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The Advanced Email ConferenceMaximum Performance, Maximum Impact

Demonstrating Results & Multi-Channel Engagement With Targeted, Integrated & Innovative Email Marketing Content & Campaigns: Power Your Email Marketing With Conversion-Boosting, Customer-Centric & Innovative Strategies To Cut Through, Stand Out & Add To The Bottom Line

A One-Day, Brand-Led Conference & Networking Event, 17th November 2015 At A Brand NEW Venue, One America Square, London. Download brochure here. Book Before 17th September & save £100!

Create Targeted, Integrated, Cutting-Edge Email Marketing Content & Campaigns Which Deliver Truly Enhanced Results & Advanced Multi-Channel Engagement:

  1. Engaging, Creative, Cutting-Edge Content: Excite your customers and create an impact
  2. Next-Level Targeting: Boost responsiveness with advanced targeting and data segmentation techniques
  3. Optimised Multi-Channel Strategies: Integrate email seamlessly in your digital campaigns and customer journeys
  4. Demonstrate Results. Prove Value: Measure and track effectiveness, success and ROI
  5. A Personal Touch? Take personalisation and automation to the next level
  6. Don’t Sabotage Your IP Address! Ensure your emails arrive in your customer’s inbox every time
  7. Best-Practice Social Media Integration: Improve impact, engagement and click through
  8. Mobile Impact: Optimising mobile email design and features for a results-boosting customer journey
  9. What’s Next For Email? Get ready for upcoming consumer and email marketing technologies – stay relevant and on trend

PLUS! The Only Independent UK Conference For Brand-Side Email Marketers Features:

  • 25 Senior Marketing, Digital & CRM Professionals From Iconic Brands
  • 1 Compact Day
  • 100% Delegate Satisfaction Rating In 2014
  • 83%+ Average Senior, Client-Side Audience (based on previous events)
  • 4 Lunchtime Roundtable Discussions & Brainstorming: A) Data Segmentation B) Driving Loyalty C) Making An Impact With Video D) CRM Capabilities & Innovations
  • 3 Double Perspectives: Next-Level Targeting, Personalisation and Multi-Channel Strategies
  • 1 New Technologies Panel Discussion
  • 1 Results & Measurement Panel Discussion
  • 11 In-Depth Sessions Focused Around Your Hottest Email Marketing Topics
  • 1 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

The Only Independent Conference For Email Professionals In The UK – Respected In The Market By Being Written By Brands, For Brands

More Advanced Content. New Case Studies. More Brands. More Value For Money…All In One Day: Irresistible Content • Next-Level Targeting • Winning Multi-Channel Strategies • Optimising Mobile • Personalisation & Automation • Deliverability • ESP Enhancement • Latest Technologies & What’s Next • Best-Practice Social Media • Proving Value & Results

Book Before Thursday 17th September & Save £100! Limited Places Available At This Low Rate.

The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.

09.00 Morning Chairman’s Opening Remarks
Robert Halkyard, Head of Audience Engagement, Tate

ENGAGING CONTENT

09.10 Engaging, Creative & Cutting-Edge Content Which Maximises Impact, Excites Customers & Delivers Enhanced Results
Trish Dongo, Email Marketing Manager, John Lewis Financial Services

NEXT-LEVEL TARGETING

09.30 Boosting Engagement, Responsiveness & Conversions With Advanced Targeting & Data Segmentation Techniques Which Ensure Customers Get The Right Message At The Right Time

09.30
Mat Finch, Marketing Director, Warner Leisure Hotels
Emma Tyler, Email Marketing, Warner Leisure Hotels

BONUS SESSION

09.50 Case Study
StrongView

PERSONALISATION – DOUBLE PERSPECTIVE

10.10 Best-Practice Advice On Personalisation & Automation – Enhancing Your Results By Instilling An Added Personal Touch

10.10 Perspective One
Andrew Smith, Email Marketing Manager, JD Williams

10.30 Perspective Two
Tugrul Ates, Personalisation & Automation Manager, Tesco

10.50 Morning Refreshments With Informal Facilitated Networking

DELIVERABILITY

11.25 Don’t Sabotage Your IP Address! Ensure Your Emails Seamlessly Arrive In Your Customer’s Inbox Every Time
Daniel Jakubowicz, Senior CRM Manager, Dixons Carphone

RESULTS & MEASUREMENT – PANEL DISCUSSION

11.45 Tracking & Measuring The Effectiveness Of Your Email Campaigns To Prove Value For Money & Demonstrate Success

  • Colin Lewis, Director of Marketing, bmi regional
  • Kim Floyd, Senior CRM, Live Nation
  • Dan Lines, Email Marketing Manager, Macmillan Cancer Support
  • Kim Doan, Head of CRM, Global Radio

12.15 Best Practices For Utilising Realtime Content In Email
Dave Holland, Regional Director, Liveclicker

12.35 Lunch & Informal Networking For Delegates, Partners & Speakers

13.05 Industry Roundtable Discussions; Peer Brainstorming Clinics (20 mins during lunch)

A) Data Segmentation
Jeremy Depauw, CRM Manager, Danone ltd

B) How To Drive Loyalty Through Email
Rachel Jamieson, Email Strategy Manager, Shop Direct

C) Making An Impact With Video

D) CRM – Capabilities & Innovations

13.40 Afternoon Chairperson’s Remarks
Claus Hansen, Regional Campaigns Manager Nordics, Unibet Ltd

MULTI-CHANNEL STRATEGIES – DOUBLE PERSPECTIVE

13.50 Integrate Email Into Multi-Channel Campaigns & Maximise Its Role In The Customer Journey To Boost Results & Conversions Across All Platforms

13.50 Perspective One
Phil Singer, Senior Digital Marketing Executive, Oxford University Press

14.10 Perspective Two
Nickey Best, Head of CRM, Rentify

OPTIMISING MOBILE

14.30 Optimise Mobile Email Design & Features For A Smoother, Results-Boosting Customer Journey
Shabnam Makee, Senior Email & SMS Producer, 

PERSONALISATION VS. CONTEXTUALISATION IN EMAIL – THE OUTBOUND POWER PLAY

14.50 How Most Do It Wrong While Telling You They’re Great
Jess Stephens, CMO, SmartFocus

15.10 Afternoon Refreshments With Informal Facilitated Networking

NEW TECHNOLOGIES – PANEL DISCUSSION

15.45 What’s Next For Email? Upcoming Consumer & Email Marketing Technologies Which You Should Be Ready For – Stay On Trend

  • Nicola Horner, Digital Engagement Manager, Premier Banking, Barclays
  • Linda Knight, Digital Marketing Manager, BHS
  • Chris Pook, Senior eCRM Manager, Marie Curie
  • Jack Taylor, eCRM Manager, Universal Music Group
  • Leanne Harrison, CRM Manager, Karen Millen

ESP ENHANCEMENT

16.15 Selecting The Best ESP To Create A Seamlessly Integrated Relationship & Produce Enhanced Results For Your Organisation
Menaxi Mistry, European Data & Insights Manager, Best Western Hotels

SOCIAL MEDIA

16.35 Integrating Email & Social To Work Together For Improved Impact, Engagement & Click Through
Gary Dunleavy, Digital Development & Operations Manager, Tourism Ireland Limited

16.55 Chairperson’s Closing Remarks

17.00 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email info@theemailconference.com.