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Tesco, Barclays, John Lewis & Oxfam: 26 Brands To Speak At The Advanced Email Conference – Maximum Performance, Maximum Impact!

Demonstrating Results & Multi-Channel Engagement With Targeted, Integrated & Innovative Email Marketing Content & Campaigns: Power Your Email Marketing With Conversion-Boosting, Customer-Centric & Innovative Strategies To Cut Through, Stand Out & Add To The Bottom Line

A One-Day, Brand-Led Conference & Networking Event, 17th November 2015 At A Brand NEW Venue, One America Square, London. Download brochure here. Book before 13th August and save £150!

Create Targeted, Integrated, Cutting-Edge Email Marketing Content & Campaigns Which Deliver Truly Enhanced Results & Advanced Multi-Channel Engagement:

  1. Engaging, Creative, Cutting-Edge Content: Excite your customers and create an impact
  2. Next-Level Targeting: Boost responsiveness with advanced targeting and data segmentation techniques
  3. Optimised Multi-Channel Strategies: Integrate email seamlessly in your digital campaigns and customer journeys
  4. Demonstrate Results. Prove Value: Measure and track effectiveness, success and ROI
  5. A Personal Touch? Take personalisation and automation to the next level
  6. Don’t Sabotage Your IP Address! Ensure your emails arrive in your customer’s inbox every time
  7. Best-Practice Social Media Integration: Improve impact, engagement and click through
  8. Mobile Impact: Optimising mobile email design and features for a results-boosting customer journey
  9. What’s Next For Email? Get ready for upcoming consumer and email marketing technologies – stay relevant and on trend

PLUS! The Only Independent UK Conference For Brand-Side Email Marketers Features:

  • 26 Senior Marketing, Digital & CRM Professionals From Iconic Brands
  • 1 Compact Day
  • 100% Delegate Satisfaction Rating In 2014
  • 83%+ Average Senior, Client-Side Audience (based on previous events)
  • 4 Lunchtime Roundtable Discussions & Brainstorming: A) Data Segmentation B) Driving Loyalty C) Making An Impact With Video D) CRM Capabilities & Innovations
  • 3 Double Perspectives: Next-Level Targeting, Personalisation and Multi-Channel Strategies
  • 1 New Technologies Panel Discussion
  • 1 Results & Measurement Panel Discussion
  • 11 In-Depth Sessions Focused Around Your Hottest Email Marketing Topics
  • 1 Conference Chairman
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

The Only Independent Conference For Email Professionals In The UK – Respected In The Market By Being Written By Brands, For Brands

More Advanced Content. New Case Studies. More Brands. More Value For Money…All In One Day: Irresistible Content • Next-Level Targeting • Winning Multi-Channel Strategies • Optimising Mobile • Personalisation & Automation • Deliverability • ESP Enhancement • Latest Technologies & What’s Next • Best-Practice Social Media • Proving Value & Results

Book Before 12th August & Save £150! Limited Places Available At This Low Rate.

The Advanced Email Conference – Maximum Performance, Maximum Impact: To view the full conference programme, click here.

09.00 Morning Chairman’s Opening Remarks
Robert Halkyard, Head of Audience Engagement, Tate

ENGAGING CONTENT

09.10 Engaging, Creative & Cutting-Edge Content Which Maximises Impact, Excites Customers & Delivers Enhanced Results
Trish Dongo, Email Marketing Manager, John Lewis Financial Services

NEXT-LEVEL TARGETING – DOUBLE PERSPECTIVE

09.30 Boosting Engagement, Responsiveness & Conversions With Advanced Targeting & Data Segmentation Techniques Which Ensure Customers Get The Right Message At The Right Time

09.30 Perspective One
Janet Irwin, Head of Marketing Performance, Digital & Marketing, HastingsDIRECT

09.50 Perspective Two
Mat Finch, Marketing Director, Warner Leisure Hotels
Emma Tyler, Email Marketing, Warner Leisure Hotels

PERSONALISATION – DOUBLE PERSPECTIVE

10.10 Best-Practice Advice On Personalisation & Automation – Enhancing Your Results By Instilling An Added Personal Touch

10.10 Perspective One
Andrew Smith, Email Marketing Manager, JD Williams

10.30 Perspective Two
Tugrul Ates, Personalisation & Automation Manager, Tesco

10.50 Morning Refreshments With Informal Facilitated Networking

DELIVERABILITY

11.25 Don’t Sabotage Your IP Address! Ensure Your Emails Seamlessly Arrive In Your Customer’s Inbox Every Time
Daniel Jakubowicz, Senior CRM Manager, Dixons Carphone

RESULTS & MEASUREMENT – PANEL DISCUSSION

11.45 Tracking & Measuring The Effectiveness Of Your Email Campaigns To Prove Value For Money & Demonstrate Success

  • Colin Lewis, Director of Marketing, bmi regional
  • Kim Floyd, Senior CRM, Live Nation