From Inbox To Impact: Cut Through Mailbox Noise, Captivate Consumers, & Revolutionise Your Campaigns With:
16th Annual One-Day, Cross-Sector Conference & Networking Exhibition, One Great George Street, London, 16th June 2026
Dynamic & Impactful Personalisation ■ Mastering AI Capabilities ■ Conquering Omni-Channel Strategies ■ From Data To Conversions: Maximising CRM Potential ■ Customer-Centric Email Strategies That Cut Through ■ Autonomous & Tech-Savvy Marketing Strategies ■ Unified Customer Journeys ■ Innovative & On-Trend Email Copy & Design ■ Driving Lasting Customer Loyalty & Retention ■ Critical Measurement & ROI
16th Annual One-Day, Cross-Sector Conference & Networking Exhibition, One Great George Street, London, 16th June 2026
Dynamic & Impactful Personalisation ■ Mastering AI Capabilities ■ Conquering Omni-Channel Strategies ■ From Data To Conversions: Maximising CRM Potential ■ Customer-Centric Email Strategies That Cut Through ■ Autonomous & Tech-Savvy Marketing Strategies ■ Unified Customer Journeys ■ Innovative & On-Trend Email Copy & Design ■ Driving Lasting Customer Loyalty & Retention ■ Critical Measurement & ROI
08.15 Registration & Informal Networking
OPENING REMARKS
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Lewis Done, Marketing Strategy & Effectiveness Manager, Matalan
DYNAMIC & IMPACTFUL PERSONALISATION
PANEL Q&A
09.10 Deliver Scalable, Authentic & Personalised Email Experiences By Leveraging AI, Behavioural Insights & Dynamic Design To Drive Engagement, Loyalty & Revenue
- Personalisation that resonates! Discover how to leverage viewing habits, behavioural data, and core brand values to deliver content that feels authentic and relevant for customers
- Master best practices for dynamic, personalised email design that balances accessibility and visual impact to capture attention and drive engagement
- Leverage advancements in artificial intelligence to craft scalable, hyper-personalised email campaigns that foster long-term customer engagement and brand loyalty
- Equip your team with the skills, training, and organisational frameworks needed to deliver scalable, high-impact personalisation – turning AI potential into measurable business results
Satty Dhillon, Head of Marketing Analytics, Accor
MASTERING AI CAPABILITIES
09.40 Drive Proven, AI-Enhanced Email Performance By Leveraging Automation, Real-World Use Cases & Forward-Looking Insights To Maximise Engagement, ROI & Growth
- The future of email: equip your organisation with the capabilities, training, and frameworks required to deliver scalable, high-impact, AI-powered personalisation
- Harness AI to supercharge content creation at scale: discover how intelligent automation can speed up copywriting, optimise templates, and simplify daily email workflows – without compromising authenticity or compliance
- Transform theoretical AI into action: explore real-world use cases that deliver measurable ROI and inspire new approaches
- Gain actionable insights into what to expect through 2026 and beyond and identify where to focus in 2027 to stay ahead in the AI-driven marketing landscape
Aileen Stephenson, Sr. Director Digital Marketing, Ericsson Enterprise Wireless Solutions
CONQUERING OMNI-CHANNEL STRATEGIES
DOUBLE PERSPECTIVE
10.00 Embed Email At The Heart Of Your Omnichannel Strategies To Streamline Customer Journeys & Strengthen Brand Narratives
- Master the art of truly seamless customer engagement by ensuring consistent messaging, unified data flow, and uninterrupted customer context
- Decode the strategy behind email and SMS harmony – minimise channel conflict, maximise incremental gains, and fine-tune timing and delivery for seamless customer experiences
- Elevate every touchpoint with intelligent personalisation – leverage the right insights at the right moments to deliver relevance that charms customers and fuels loyalty
- How do we turn marketing automation into a tool that guarantees seamless, cross-channel customer experiences?
10.00 Perspective 1
Luca Lasi, Senior CRM & Performance Marketing Manager, Everton FC
10.20 Perspective 2
Zeke Wu, Global CRM Program Manager, Nissan Motor Corporation
