AI, Personalisation & Data Strategies Which Perform & Advanced CRM Which Delivers High-Impact, Revenue-Boosting & Customer-First Email Marketing
08.15 Registration & Informal Networking
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Anne Lathouwers, Head of Growth Marketing & Communication, E.ON
Emily Teele, Senior Vice President Marketing (Europe, Middle East, Africa), Tommy Hilfiger
Scaling CRM with AI: From Brief to Go-Live in Minutes
09.10 Redefine Email Success In The Age Of AI With Real-World Application & Data-Driven Insight That Maximises ROI
- Leverage AI-powered automation to accelerate content creation, optimise design and streamline workflows while protecting authenticity, compliance and tone of voice
- Move beyond experimentation and uncover proven AI use cases that deliver measurable ROI across acquisition, retention and lifecycle journeys
- The human x machine collab! How can AI strategies turn automated campaigns into humanised, customer-centric emails that foster trust and loyalty?
- Prepare for the next wave! Identify the AI shifts redefining inbox engagement in 2026, and map out where to prioritise investment to stay competitive in 2027 and beyond
Gabriele Gervasi, Senior Operations CRM Manager, Flix
Hyper-Personalisation That Performs
PANEL Q&A
09.30 Boost Truly Personalised Email Experiences Using Behavioral Data, Dynamic Creative & AI To Maximise Engagement, Retention & Revenue
- Visuals that speak volumes: what are the latest best practices for creating personalised, visually engaging emails that balance accessibility with attention-grabbing creative?
- Embed the human touch into emails by blending personalisation, empathy and relatable language to build authentic connections that resonate with audiences
- Personal, not generic: leverage AI advancements to scale highly tailored campaigns that drive long-term engagement and strengthen brand loyalty
- How can behavioral data, viewing habits and brand values be used to deliver emails that feel genuinely personalised and resonate with each customer?
Tom Baker, CRM Manager, MONY Group
Patricia M. Bacigalupe, Fan Engagement & Loyalty Manager, LALIGA
Ekaterina Sytova, CRM Lifecycle Marketing Manager, EMEA, Uber
10.00 Bonus Session; Reserved For Exclusive Conference Partner
Data Privacy & Compliance
10.15 Upgrade Privacy Into A Competitive Advantage & Master Compliance, Consent & Customer Trust In Email Marketing
- How can organisations expand their email databases within the frameworks of privacy laws, ensuring consent-driven acquisition, clear value exchange, and transparent opt-in journeys that build trust with customers?
- How can marketers manage email programmes across multiple countries with different regulatory requirements while maintaining consistent technical systems, strategy, and customer experience?
- What does it mean to have a legitimate reason to collect and store customer information? How can organisations apply data minimisation principles to ensure they only gather, retain and use data that has a clear and justifiable purpose?
10.35 Morning Refreshment Break With Informal Networking
Customer-Centric Email
11.05 Drive Powerful Customer Engagement Through Email Strategies That Align Audience Needs, Behavioural Insights & Data To Boost Clicks & Conversions
- In a world of hyper-personalised content, what do European consumers really expect from brand emails in 2026, and how can you stay relevant without overwhelming inboxes?
- Why are your emails being ignored? Move beyond surface metrics to uncover why campaigns fall flat, and what it truly takes to cut through crowded inboxes and drive measurable ROI
- In a world of AI and automation, how can emails feel genuinely human, authentic, and emotionally engaging to drive deeper engagement?
Thomas Dibble, Global Marketing Operations Lead – E Mobility, Shell
Mastering Deliverability
11.25 Reinforce Inbox Success Through Advanced Deliverability Techniques & Best Practices That Ensure Your Emails Reach Customers Every Time
- Master IP warm-ups, segmentation, and sending patterns to protect your sender reputation while maximising inbox engagement
- What are the latest evolving benchmarks for strong delivery rates across ISPs, industries, and customer segments that ensure measurable impact?
- Navigate stricter regulations, email authentication requirements and dynamic spam filters with real-time monitoring and intelligent tagging
Creating Standout Content
DOUBLE PERSPECTIVE
11.45 Craft Eye-Catching Emails That Cut Through the Noise, Engage Customers Deeply, & Translate Engagement Into Real-World Results
- Emails that cut through the noise: develop visually engaging, dynamic emails that capture attention in crowded inboxes and drive measurable engagement
- How can content be tailored to audience preferences, behaviours and demographic signals, to ensure relevance and resonance across customer segments?
- Clear, crisp, coherent… what best practices ensure emails are inclusive, accessible, and visually impactful across devices, languages and European accessibility standards?
11.45 Perspective One
Suhib Mustafa, Senior CRM Developer , Delivery Hero SE
12.05 Perspective Two
Matt Bierce, CRM Content Manager & Senior Creative Copywriter, Freeletics
12.25 Bonus Session; Reserved For Exclusive Conference Partner
12.55 Lunch & Informal Networking For Speakers, Delegates & Partners
13.55 Afternoon Co-Chairs’ Opening Remarks
Gabriela Carminatti, Global eCommerce & Marketing Manager – Martech, Giant Bicycle
Miruna Mitu, Global Digital Marketing & E-Commerce Manager, Philips
Maximising Revenue with Email Marketing
14.05 Harness Email As A Revenue Engine By Moving Beyond Relationship-Building & Embedding Proven Tactics & Growth Frameworks Into Every Send
- Email has long been a relationship channel, but how can brands evolve it into a consistent, scalable revenue driver without sacrificing loyalty?
- What actually converts in 2026? Utilise tried-and-tested tactics, from triggered journeys to behavioural upselling, and assess what’s truly driving uplift
- When revenue tactics backfire: when can aggressive promotions, over-personalisation and excessive frequency erode margin, brand equity and long-term value?
- Email as a full funnel channel: how can marketing, CRM and ecommerce teams better align to ensure email drives measurable commercial outcomes across the entire buying journey?
Driving Loyalty & Retention
PANEL Q&A
14.25 Ensure First-Time Buyers Turn Into Lifelong Advocates By Utilising CRM Insights, Orchestrating Seamless Journeys & Delivering Personalised Campaigns
- Fans, not just buyers! Master the art of converting first-time buyers into long-term loyalists by emphasizing relevant content, building trust and removing barriers to a smooth user experience
- What insights can end-to-end customer journeys reveal about the key drivers of loyalty, and how can campaigns be designed to increase retention and revenue?
- Know them, keep them: harvest insights on what loyal customers truly want from your emails, and use that knowledge to deliver content that drives retention
- How can CRM intelligence be leveraged to deliver advanced personalisation that strengthens touchpoints, deepens engagement and keeps customers returning?
Patricia M. Bacigalupe, Fan Engagement & Loyalty Manager, LALIGA
Veronica Magni, Senior CRM Manager, Just Eat Takeaway.com
Matt Bierce, CRM Content Manager & Senior Creative Copywriter, Freeletics
Martin Hofling, Global Marketing Manager, Chupa Chups, Perfetti Van Melle
Proving Email ROI – Data & Measurement
14.55 Convert Data Into Measurable Growth By Combining Strategic Modelling, AI Intelligence & Trust-Led Personalisation Across Your CRM Ecosystem
- Uncover the data signals that truly influence behaviour, determine which models deserve investment, and prioritise the variables that drive measurable uplift in engagement and conversions
- In a privacy-conscious Europe, how can brands use customer data transparently and ethically to deliver clear value while reducing fatigue, opt-outs and distrust?
- From raw data to revenue, deep-dive into the advanced AI models, predictive algorithms and optimisation tools transforming email data into conversion-driving insight
15.15 Bonus Session; Reserved For Exclusive Conference Partner
15.45 Afternoon Refreshment Break With Informal Networking
Complementing Omnichannel Strategies
16.15 Integrate Email Into Every Touchpoint To Deliver Cohesive Experiences & Strengthen Brand Messaging Across Channels
- Connect the dots: how can each channel, from push to email to app, complement the others to deliver consistent context, reinforce messaging, and drive conversions?
- Unlock practical strategies and frameworks for synchronising campaigns across channels while measuring impact and maintaining brand coherence
- Data that speaks human! Deploy the right data and insights at the right moments to deliver highly relevant, context-aware experiences that strengthen loyalty and brand affinity
The Future of Email: Engagement, Trends & Innovations
PANEL Q&A
16.35 Future-Proof Your Email Marketing & Unlock Next Gen Tools & Trends That Are Shaping The Future of The Inbox
- What emerging technologies, consumer behaviours and market trends will reshape email marketing in 2027 and beyond?
- The future of now! Deep dive into AI, smart filters, and emerging technologies that will influence inbox placement and message prioritisation in the coming years
- Emails that actually wow: how can marketers in 2026 and beyond balance creativity, automation, and performance to stay ahead in an increasingly competitive digital landscape?
- Harness AI-driven content personalisation and predictive targeting to transform engagement and make email more relevant than ever
Ekaterina Sytova, CRM Lifecycle Marketing Manager, EMEA, Uber
Automation & Growth
17.05 Accelerate Efficiency & Revenue With Next-Gen, High-Impact Automated Email Campaigns That Drive Long Term Growth
- AI that actually works? How are leading brands using AI to anticipate shopper intent, personalising every interaction, and driving loyalty without the risk of data fatigue?
- How can brands break down data silos to create a unified shopper view that powers smarter, scalable personalisation and anticipates every customer need?
- How can brands scale personalisation across channels to ensure seamless, consistent experiences that engage shoppers at every touchpoint?
Flavio AdrianoLervolino, Senior CRM Manager – Growth, WeRoad
Davide Macchi, Senior Data Analyst, WeRoad
17.25 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
