DYNAMIC & IMPACTFUL PERSONALISATION

PANEL Q&A

09.10 Deliver Scalable, Authentic & Personalised Email Experiences By Leveraging AI, Behavioural Insights & Dynamic Design To Drive Engagement, Loyalty & Revenue

Personalisation that resonates! Discover how to leverage viewing habits, behavioural data, and core brand values to deliver content that feels authentic and relevant for customers
Master best practices for dynamic, personalised email design that balances accessibility and visual impact to capture attention and drive engagement
Leverage advancements in artificial intelligence to craft scalable, hyper-personalised email campaigns that foster long-term customer engagement and brand loyalty
Equip your team with the skills, training, and organisational frameworks needed to deliver scalable, high-impact personalisation – turning AI potential into measurable business results

Satty Dhillon, Head of Marketing Analytics, Accor

Bukola Odunaiya, Senior Partner Marketing, Expedia Group

Josh Beale, Principal Account Director, Global Retail & CPG, Mapp

Charmine Karunanithy, CME Operations Manager, Compare the Market

Ezgi Mitchell, Marketing Lead, Sky

09.40 Bonus Session; Reserved For Hightouch

MASTERING AI CAPABILITIES

09.55 Drive Proven, AI-Enhanced Email Performance By Leveraging Automation, Real-World Use Cases & Forward-Looking Insights To Maximise Engagement, ROI & Growth

The future of email: equip your organisation with the capabilities, training, and frameworks required to deliver scalable, high-impact, AI-powered personalisation
Harness AI to supercharge content creation at scale: discover how intelligent automation can speed up copywriting, optimise templates, and simplify daily email workflows – without compromising authenticity or compliance
Transform theoretical AI into action: explore real-world use cases that deliver measurable ROI and inspire new approaches
Gain actionable insights into what to expect through 2026 and beyond and identify where to focus in 2027 to stay ahead in the AI-driven marketing landscape

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