AI, Personalisation & Data Strategies Which Perform & Advanced CRM Which Delivers High-Impact, Revenue-Boosting & Customer-First Email Marketing
08.15 Registration & Informal Networking
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Anne Lathouwers, Head of Growth Marketing & Communication, E.ON
Emily Teele, Senior Vice President Marketing (Europe, Middle East, Africa), Tommy Hilfiger
Scaling CRM with AI: From Brief to Go-Live in Minutes
09.10 Redefine Email Success In The Age Of AI With Real-World Application & Data-Driven Insight That Maximises ROI
- Leverage AI-powered automation to accelerate content creation, optimise design and streamline workflows while protecting authenticity, compliance and tone of voice
- Move beyond experimentation and uncover proven AI use cases that deliver measurable ROI across acquisition, retention and lifecycle journeys
- The human x machine collab! How can AI strategies turn automated campaigns into humanised, customer-centric emails that foster trust and loyalty?
- Prepare for the next wave! Identify the AI shifts redefining inbox engagement in 2026, and map out where to prioritise investment to stay competitive in 2027 and beyond
Gabriele Gervasi, Senior Operations CRM Manager, Flix
Hyper-Personalisation That Performs
PANEL Q&A
09.30 Boost Truly Personalised Email Experiences Using Behavioral Data, Dynamic Creative & AI To Maximise Engagement, Retention & Revenue
- Visuals that speak volumes: what are the latest best practices for creating personalised, visually engaging emails that balance accessibility with attention-grabbing creative?
- Embed the human touch into emails by blending personalisation, empathy and relatable language to build authentic connections that resonate with audiences
- Personal, not generic: leverage AI advancements to scale highly tailored campaigns that drive long-term engagement and strengthen brand loyalty
- How can behavioral data, viewing habits and brand values be used to deliver emails that feel genuinely personalised and resonate with each customer?
Tom Baker, CRM Manager, MONY Group
Patricia M. Bacigalupe, Fan Engagement & Loyalty Manager, LALIGA
Ekaterina Sytova, CRM Lifecycle Marketing Manager, EMEA, Uber
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