Book A Virtual Pass Today For £349* – SAVE £250! Discover New Inspirations From 25 Brand-Side Email Innovators In One Inspiring Day

Cut Through, Stand Out & Stay Relevant With Fresh, Inspiring & Integrated Email Marketing Which Delivers ROI & Powers Engagement: Customer-Focused, Targeted & Engaging Email Marketing Content, Campaigns & Journeys
Customer-Centric Email • Ultimate Personalisation • Meaningful Data & Targeting • Automation & AI • Attention-Grabbing Content • Integrated Email Marketing • Customer-Focused Journeys • Measuring Tangible Results • Guaranteed Deliverability & Reach • Future Trends & Email Innovations

A One-Day, Industry-Led Conference & Networking Event, 4th November 2021, Virtual. For Groups Of 10+ Please Call + 44 (0)203 479 2299. View The Agenda Here Book A Virtual Pass Today & SAVE £250! Tash Whitmey, Membership & Loyalty Director, Tesco Stores Ltd

Tony Miller, Marketing Director, WW (formerly Weight Watchers)

Jakob Mølgaard Holm, Director, Global Email Marketing, Pandora

Hayley Pryde, Head of CRM, Domino’s Pizza Group

Pierluigi Bosco, Global CRM Lead, Royal Dutch Shell

Carla Punter, EMEA Head Franchise CRM & Loyalty Manager, The Body Shop

Ashley Coidan, Head of Web & Email Team, University of Cambridge

Chris Hedley, Email Marketing Manager, British Heart Foundation

Jad Rahme, Head of CRM & Loyalty, Mindful Chef

Jasper Pye, VP Product, Phrasee

Marketers have long depended on email opens as a key indicator of customer intent. But, with today’s consumer expectation for hyper-personalisation and the industry’s dramatic embrace of data privacy (see: Apple’s release of iOS 15), it’s time for marketers to look deeper at first-party data to truly understand consumer intent.

In this fireside chat, you’ll learn:

Jessica Hooper, Team Lead, Customer Success, Iterable

Kait Creamer, CRM Marketing Manager, Framer

11.00 Unlock The Power Of Data & Targeting & Deliver Tailored Campaigns Which Truly Hit The Mark With Your Target Customers

Lorne MacLennan, Director of Marketing Automation, OVO Energy

As marketers we tend to focus on the wrong signals. It is time to take a step back to control of your campaigns. By following one simple rule, you will see improved results and higher ROI.

In this session we will cover:

Hank Hoffmeier, Sr. Manager of Client Solutions, Campaigner

Hannah Reynolds, Email Marketing Specialist,

Maria-Antonieta Duran de Bombardieri, Strategist, Global Digital Marketing, UBS Global Family Office (GFO)

Grant Baillie, Head of Customer Marketing, The Post Office

A) Accessibility

B) SMS & WhatsApp

C) Interactivity

D) Templates & Design Soco Nunez de Cela, Marketing Director, Burger King UK

Ashleigh Auckland, Head of Digital Marketing, Cath Kidston

13.45 Perspective One
Gianfranco Cuzziol, Global Head of CRM, Aesop
14.05 Perspective Two
Kasia Bigda, Marketing & Communications Director, Mr Lee’s Pure Foods

What if you could not only determine which version (A, B, C etc.) delivers the best result… but also gain long-term insights as to what makes your database and segments of prospects, first-time customers, loyal customers, lost customers, and more, tick? You can! How? By testing in email and rolling the results out to your other channels to keep iteratively improving.

Join Kath Pay, bestselling author, EEC/ANA award winner and CEO at Holistic Email Marketing, for her presentation that will explore how to gain valuable insights from a channel you’re already spending time and budget on.

After this session, you’ll be able to:

Build a hypothesis into your emails, to drive the actions that provide the answers you’re looking for
Use a push channel such as email to inform and improve pull channel performance
Interpret the results of your email tests and apply the learnings Kath Pay, CEO, Holistic Email Marketing
David Walker, Head of CRM, SSE, part of the OVO Family

15.45 Perspective One
Jennifer Hill, Head of ECRM, Admiral
16.05 Perspective Two
Emma-Louise Birch, Head of CRM, Asda

Grace Smalley, CRM Journey Manager, Asda

16.25 Future-Proof & Stay Relevant By Aligning Email Strategies With Changing Consumer Behaviours For Content & Campaigns Which Resonate & Feel Fresh
Richard Smith, Senior Global Marketing Automation Manager, Standard Life Aberdeen

Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines

Maria Katz, Head of E-commerce & CRM, Sarah Chapman
Liz Richards, CRM Manager, WW (formerly Weight Watchers)
Stuart Russell, Chief Strategy Officer, Planning-inc

Soco Nunez de Cela, Marketing Director, Burger King UK
Ashleigh Auckland, Head of Digital Marketing, Cath Kidston

Jon Halley, Executive Director, EMEA, Wunderkind

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10 years