Programme | The Advanced Email Conference

Advanced, Integrated, Customer-Focused Email Marketing For Engaging Content, Campaigns & Journeys: Fresh Ways To Power Your Email Marketing, Cut Through, Stand Out & Add To The Bottom Line! Compelling Content • Next-Level Personalisation • Seamless Multi-Channel Integration • Meaningful Data & Targeting • Fresh Automation & AI Technology • New Tools & Tech Advances • Customer-Centric Email • Measurable Results • Increased Deliverability Rates • Future Focus

A One-Day, Industry-Led Conference & Networking Event, 12th November 2019, Amba Marble Arch, Central London

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08.30 Registration & Coffee, Objective Setting

09.10 GIC Welcome & Morning Chair’s Opening Remarks

Onajomo Aggreh
Digital Communications Manager
Transport for London

Personalisation Thought-Leaders - Panel & Q&A

09.20 Boost Your Email Marketing Campaigns With Next-Level Personalisation Methods For Maximum Engagement & Increased Profits

Effectively capture and leverage data to personalise emails and anticipate behaviour to truly connect with your customer
How important are automation and AI technologies for personalised emails? What are the best tools to not only push personalisation, but also measure its success?
Go above and beyond the first name and drive your personalisation strategies forward with innovative ideas to boost customer engagement

Chris Insall, Customer
Communications Manager
Virgin Holidays

Seema Kumari
Digital Marketing & CRM Director
Hearst Magazines

Simon Haughton
Marketing Director
LSE Retail Group Ltd

Emma Stebbing
CRM & Loyalty Manager
Ideal Shopping Direct

Beniamin Toca
CRM & Loyalty International – Manager
Hertz

Charlotte Pike
Head of CRM – The Sun
News UK

Engaging & Inspiring Content

09.50 Create Exciting, Innovative & Dynamic Content That Boosts Interactivity & Excites Customers For Top Email Results

What does a good email look like nowadays? Refine content and subject lines with quick-win advice that not only interests customers but ultimately drives them to sale
Are you doing dynamic right? Top tips for creating engaging, personalised, dynamic content to increase conversions and retain customers
Interactivity, video, kinetic: with so many strategies to choose from, which is right for your business and how can you ensure it won't affect deliverability across multiple devices?

Beth Simpson
CRM & Data Analytics Senior Manager
Canon Europe

Case Study

10.10 Innovative Ideas For Lasting Impact

Dave Holland
Regional Director
Liveclicker

10.25 Informal Networking Break & Morning Refreshments

Data & Targeting - Post GDPR

10.55 Unlock The Power Of Data To Inform Your Marketing Comms Strategy & Enable Engaging, Personalised Content

Make the most of your data and get as much out of it as possbile with meaningful integration for segmented, targeted campaigns and engaging customer journeys
Create a strategy for sourcing, maintaining and cleansing data responsibly in the post-GDPR world
More than just personalisation: what can your data tell you to move towards data-driven decision making which delivers what's right for both the customer and you?

David Walker
Head of Integrated Communications Planning
SSE plc

Multi-Channel Integration

11.15 The Opportunities & Challenges For Email As Part Of Our Favourite Adventure – The Multi-Channel Customer Journey! Make Sure Email Plays It’s Part To Increase Customer Engagement, Reach & Customer Satisfaction

Effectively join multiple touchpoints together to create smooth experiences across all customer interactions
Making email relevant: avoid falling into inbox obscurity by integrating messages across multiple channels to reach at the right time with content they’re going to love receiving
Using real-life people to extend your email reach: using face-to-face to sell the benefits of email

Rob Savin
Head of Digital Marketing
Co-op Funeral & Life Planning

Case Study

11.35 Fireside Chat With Top UK Brands: How To Get Personalisation Right At Scale

Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement at this fireside chat with top UK brands.

Representative To Be Confirmed
Selligent

Uber EMEA Engagement

11.50 Hear how Uber have built multi-country strategies and balanced personalisation and scale to create engaging campaigns for all of EMEA, working with the challenges of heavily-regulated markets with different rules across countries, cities, and even councils.

Aline Miotto Leles
EMEA CRM Marketing Manager
Uber

Elsa Pollard
EMEA CRM Lead
Uber

Informal Peer-To-Peer Breakout Discussions

12.10 Facilitated & Unfacilitated Informal Peer-To-Peer Discussions

A) Subject Lines
Emma Stebbing
Loyalty Manager & CRM
Ideal Shopping Direct

B) Post-GDPR
Ashley Coidan
Head of Web & Email Communications
University of Cambridge

C) Action-Driving Content
Dave Britton
Head of Marketing & Communications
Met Office

D) Loyalty Marketing
Yana Stashkevich
Digital Loyalty Manager
Philip Morris Limited

E) CRM Systems
Ish Rai
CRM Marketing Manager
Pure Gym Ltd

F) Blacklists

G) Low Budgets

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

13.40 Afternoon Chair’s Opening Remarks

Automation & AI - Quick Wins

13.50 Consistently Hit The Mark To Boost ROI & Engagement With New Automation & AI Strategies

Not just batch and blast! Generate fully-customised and unique emails with practical AI implementation strategies and the latest trends in machine learning
Quick wins and best-practice advice to efficiently get started in the automation playing field
How can you balance automation technology with the need for human communication to impact deliverability and unsubscribe rates?
Demonstrate the reasons behind investing in automation and AI by effectively communicating revenue and ROI for continued buy-in

Matt Baker
Head of CRM Technology Services & Customer Product
Addison Lee

Tools & Tech - Panel Discussion & Q&A

14.10 Get To Grips With The Latest Trends In Technology & Understand What’s Really Worth Your Investment For Tech That Performs & Returns

What’s on the market at the moment that suits your business’ needs? More importantly, what’s worth the money?
Looking forward to the latest developments in email service providers and how these can affect your email marketing strategy
How can new tools and tech be quickly and practically integrated into business as usual?

Donna Storey
Global Digital & UK Marketing Director
Mothercare

Richard Smith
Digital Delivery Manager
Aberdeen Standard Investments

Agatha Bejan
Head of CRM
Jagex

Customer Focused Email

14.10 Keep The Customer At The Centre Of Your Email Marketing Strategy With Real Insights Into Understanding The Person Behind The Data For Campaigns That Resonate & Engage

More than a one-oﬀ message! Maintain consistency across multiple channels and throughout the customer life cycle with retention-boosting, targeted campaigns
Maximise customer data and CRM tools for meaningful, interesting and useful, personalised emails which resonate with customers and drive subscriptions
Keep content customer-focused by balancing emails which nurture engagement with those designed to sell
Leverage customer life cycle marketing data to drive customer-focused decision making and beneﬁts

Marie-Louise Lord, Senior CRM Manager, New Look

Case Study

15.00 Beyond Accommodation: How Booking.com Uses Email To Help Travellers Get Around

Dianthe Van Velzen, Product Owner, Booking.com

15.20 Bonus Session Reserved For Exclusive Conference Partner

15.50 Afternoon Refreshment Break With Informal Networking

Measurement

16.20 Measurement Evidence The ROI & Success Of Your Email Marketing Campaigns With Practical & Innovative Metrics

Clicks, opens, unsubs – what’s the best way to quickly determine email engagement and success to demonstrate the value of email to leadership and win continued budgeting support
With so many other developing channels, what are the best metrics to prove email is still relevant, worthwhile and making an impact in the mix?
Better inform your post-GDPR strategies by fully measuring and understanding the impact of new regulations on your business

Alice Cornell, Director of Email Deliverability, Change.org

Deliverability

16.40 Achieve Higher Deliverability Rates Across The Board With New Strategies That Ensure Emails Land Consistently

Implement quick-win strategies today to improve deliverability rates time after time
With current trends favouring dynamic and interactive content, how can you guarantee these heavier emails get through gateways and into your customers' inbox?
How can you acquire new users without aﬀecting deliverability in the post-GDPR landscape?

Simone Vincent, Head of Email Marketing, Fidelity International

Future of Email Panel

17.00 Where’s It All Going? Understand The Current Shifts In Consumer & Technology Trends To Stay Ahead Of The Curve In 2020 & Beyond

Keep your email strategies aligned with changing consumer behaviours and perceptions for campaigns that resonate and feel fresh
Will AMP be big? What are the newest ESPs? Keep up with the latest trends and what’s around the corner to stay ahead of the pack!
With the rise of social media and changing perceptions around data privacy, how will email fare in the future?

Grant Baillie, Head Of Customer Marketing, The Post Oﬃce