In 1 Day, 29 Leading Brands Share The Latest, New Secrets Of Their Email Marketing Success!
Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line.
A One-Day, Industry-Led Conference & Networking Event, 11th May 2021, Virtually. @EmailConf
08.30 Registration, Morning Coffee & Objective Setting
08.50 GIC Welcome
09.00 Morning Chair’s Opening Remarks
Scott Ward, Senior Retention Marketing Manager, Center Parcs
Customer-Centric Email
- Retain customers and keep interest levels high with targeted content that is truly relevant to each and every segment of customer
- Do you know your audience? Ensure your content and voice reflect your customer base and behaviours to drive brand awareness and sales
- No matter who your customer is, guarantee your email campaigns are fully accessible with up-to-date technologies that prioritise user experience for all
Next-Level Personalisation - Panel Discussion & Q&A
09.30 Refresh Your Personalisation Strategies With Data -Led Innovation For Ultimate Customer Engagement
- More than subject lines and past-purchase behaviours: what realistic strategies can you implement quickly to push your personalisation to the next-level?
- What data is needed to keep email communications feeling human and personalised?
- Measure the results of your personalisation efforts to understand its true effect on email marketing success
Alexander Fadahunsi, Senior CRM Operations Manager, Trainline
Matt Parsons, CRM Strategy Manager - Bet, Sky Betting & Gaming
Rianna Viggiano, CRM Manager, Pandora
Stuart Russell, Chief Customer Office, Planning-inc
Jack Lord, Paid Media and Search Manager - Western Europe, Avon
Scott Ward, Senior Retention Marketing Manager, Center Parcs
Christopher Hughes, Marketing Controller, Sky
Marketing Automation - Increase Your Marketing Performance At Low Effort
10.10 Marketing Automation - Increase your marketing performance at low effort
- What's marketing automation and what are its main benefits?
- Improving conversion rates with automation
- Using automation to refine segmentation
- Building simple yet efficient scenarios
Jeff Cox, Head of Product Marketing, Sendinblue
High-Impact Data & Targeting
10.30 Leverage Data & Segmentation Strategies To Push Your Email Communications Towards A More Targeted, High-Impact Experience
- What does it mean to be truly data-centric?
- Use data wisely to create next-level segmentation strategies that truly speak to the customer behind the data
- Ensure you are collecting and managing data correctly for clean data that doesn’t send emails straight to the spam filter
Rachel Liversedge, CRM Lead, Co-Op
Peter Sargent, CRM Manager, Co-Op
10.50 Morning Refreshment Break With Informal Networking
From the Ground Up: Your Guide to Evolving Email Personalisation
11.20 From the Ground Up: Your Guide to Evolving Email Personalisation
Since 2012, crypto services provider Blockchain.com, has managed 28% of all Bitcoin transactions. As Blockchain looks ahead to the exponential opportunity of cryptocurrency, the team is doubling down on their customer experience and investing in their email personalisation strategy. Join Indi Pollard, Email Marketing Lead, and Eloise Shuttleworth, Senior Customer Success Director at Iterable, to hear how Indi is applying proven personalisation tactics and improving the engagement performance of Blockchain’s email strategy with Iterable.
Eloise Shuttleworth, Senior Director of Customer Success, Iterable
Indi Pollard, Email Marketing Lead, Blockchain.com
Engaging Content
11.40 Achieve Maximum Engagement With Inspired, Interactive & Relevant Content That Keeps Customers Wanting More
- Don’t lose sight of the basics! Subject lines, call to actions, language and tone: best-practice advice for sending the right messages to the right person at the right time
- Create a truly digital experience with interactive and dynamic content that results in more than just clicks
- Following on from COVID-19, ensure content is kept relevant for your audience in today’s ever-changing world
- From real time content to gamification, what are the latest ways to enhance email content?
Jackie Barnett, Head of CRM, MandM Direct
Cheetah Digital - Smash your Marketing KPIs
12.05 Smash your Marketing KPIs
We know the pressures you face as a marketer. You have to create exciting, engaging campaigns, while also continuously striving to meet your marketing goals & KPIs. How do you balance both? It’s about targeting customers throughout their experience — a topic we’ll be covering in this presentation
Magalie Lasfargues, Director, Strategic Services EMEA, Cheetah Digital
Integrated Email Marketing
12.25 Optimise Email As Part Of An Integrated Marketing Strategy For A Truly Multi-Channel Experience
- From direct mail to push notifications, email is only a part of the big picture! Join multiple touch points together and synchronise your email strategy with the wider marketing mix for increased reach and engagement
- How can you connect social media smoothly to email?
- Ensure different teams across marketing are working and collaborating together to create a seamless multi-channel experience
Pedro Conceição, Head of Retention, allplants
12.45 Lunch & Informal Networking For Speakers, Delegates & Partners
13.45 Afternoon Chairs’ Opening Remarks
Caz Hanrahan, Director of Product, Campaign Automation, GSK
Why Email Subscribers Behave In Unexpected Ways
13.55 Why Email Subscribers Behave in Unexpected Ways
Guy Hanson, Vice President, Customer Engagement (International), Validity Inc.
Measuring Results
14.15 Effectively Capture The Impact Of Your Email Marketing Strategies With Up-To-Date Metrics That Demonstrate ROI & Success
- Going beyond clicks and open rates: what are you actually looking to achieve from email and how can you measure that?
- Explore the options with AB testing to quickly and accurately determine what’s working and what isn’t
- Attribute success to email with clear metrics that demonstrate ROI to leadership for continued buy-in
Scott Ward, Senior Retention Marketing Manager, Center Parcs
Email Transformation - Case Study - Real Stories, Real Successes!
14.35 Building A Customer Success Platform: How LV=GI Transformed Their Approach To Customer Communication
- Challenges and key learnings from implementing a new customer communication strategy
- Migrating to an in-house way of working that enabled customer awareness and trust through smarter targeting of higher reaching channels
- Speaking to customers across multiple channels and touch points with consistent messaging to enrich communications
Joanna Lidgey, Head of Performance Marketing, LV= General Insurance
A/B Testing – Proven Tactics to Increase Email Engagement and Revenue
14.55 A/B Testing – Proven Tactics to Increase Email Engagement and Revenue
Gavin Sherry, Head of Deliverability, Exponea, acquired by Bloomreach
Breakout Discussions
15.15 Informal Breakout Discussions
A) Subject Lines
Rianna Viggiano, CRM Manager, Pandora
B) Voice & Tone
15.35 Afternoon Refreshment Break With Informal Networking
Session Reserved For Emarsys
16.00 Session Reserved For Emarsys
Zach Hemmant-Low, Regional Sales Director. UK - Nordics - Benelux., Emarsys
Future Trends & Email Innovations - Panel Discussion & Q&A
16.20 Interpret The Emerging Trends In Consumer Behaviour, Social Change & Technology Advances For Future-Facing Emails
- 2020: the year of change! How will the global pandemic impact how consumers interact with email?
- AI, AMPs, automation: stay ahead of the game with up to date technology and tools to push your emails above the rest
- How will email fare in the future? How can you prove its critical business importance to secure buy-in and allocate more marketing resources to email?
Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines
Diana Iusco, CRM & Loyalty Manager, Hackett London
Russell Dawson, Solutions Consultant, Taxi for Email
16.50 Chairs’ Closing Remarks & Official Close Of Conference