27 Brand-Side Email Innovators Tackle Your Toughest Challenges In One Action-Packed Day!
New, Key Insights To Deliver Gold-Standard Customer-Focused Content, Campaigns & Experiences Today, Spot-On Personalisation & Measurement Practices, Streamlined Customer Journeys, Powerful Data, Targeting & Automation Strategies & Stand-Out Content For Integrated Emails Which Deliver Real Profits & Deep-Level Engagement.
A One-Day, Industry-Led Conference & Networking Event, 7th June 2022, One America Square, London. For Groups Of 4+ Please Call + 44 (0)203 479 2299.
08.30 Registration, Informal Networking & GIC Opening Remarks
09.00 Morning Chair’s Opening Remarks
Mhari Coxon, Northern Europe Marketing Lead for, Professional & RX, Johnson & Johnson
CUSTOMER-CENTRIC EMAIL STRATEGIES - DOUBLE PERSPECTIVE
Stand Out From The Pack & Deliver Best-In-Class Engagement & Revenue Through Customer-Focused Email Strategies
- Tailor and segment your audience to deliver the right content to customers at the right time and boost engagement skywards
- Deliver accessible and user-friendly designs and formats to ensure your storytelling reaches your audience
- Reflect your customer base and win their attention with the right tone of voice and content to boost engagement & campaign success
09.10 Kassie Siwo-Gasa, Head of Digital Marketing, Legal & General Investment
Shraddah Lad, Digital Marketing Manager, Legal & General Investment
09.30 Sarah Andrews, Senior CRM Manager , Treatwell
GOLD-STANDARD PERSONALISATION - PANEL DISCUSSION & Q&A
09.50 Build Deeper Relationships With Customers & Drive Engagement With Data-Centric Approaches That Deliver Real Results
- Move beyond first names to deliver personalised emails that make your customers feel a true connection with your brand
- When data is siloed across different sources, how can this be pulled together to get a 360 view of the customer and personalise emails and content more effectively?
- One size doesn’t fit all! Strategically segment customers to ensure they receive the level of personalisation they expect
- Find the perfect balance with personalisation to ensure your strategies engage customers without breaking their privacy boundaries
Thomas Newbury, Senior International CRM Manager, Ticketmaster
Catherine Allan, Associate Director CRM, Babylon Health
Amanda Ramsahai, Email Campaign Manager, Yorkshire Building Society
Gianfranco Cuzziol, Head of CRM & Personalisation, Natura & Co
Maria Katz, Head of Consumer Engagement, TJX Europe
Simone Vincent, Head of Email Marketing, Fidelity International
Kristina Sallnow, Email & SMS Marketing Manager, Cancer Research UK (CRUK)
George Mirotsos, Co-founder & CEO, ContactPigeon
BONUS SESSION
10.20 Bonus Session; Reserved For Braze
Magith Noohukhan, Evangelist, Braze
10.35 Morning Refreshment Break With Informal Networking
PERSONALISATION - CASE STUDY
11.05 Harnessing The Power Of Personalisation Through Advanced Segmentation & Multichannel Attribution
Jonathan Sabarre, Director of Marketing, Newcastle University
MEASUREMENT & ROI - KEY UPDATES
11.25 Overcome Barriers & Showcase The Success Of Campaigns With Innovative, Effective Measurement Techniques & Tools
- With IOS 15 right on the horizon, what innovative methods of measuring campaign success are available to replace unclear open rate data?
- What tech and tools are available to gather effective data and more effectively segment and target customers on the back of these changes?
- Deliver in-depth proof of concepts to senior leaders and demonstrate the value and ROI of your email function and its wider business impact
BONUS SESSION
11.45 Bonus Session; Reserved For Exclusive Conference Partner
INTEGRATED EMAIL
12.00 Seamlessly Integrate Email Into A Wider Omnichannel Function To Build Joined-Up Experiences For Customers Across All Channels
- Driver collaboration throughout your marcomms function and create united strategies that boost engagement and results across all touch points
- Ensure consistent storytelling across all channels and join the dots across your channel mix to deliver consistent brand experiences
- Different locations, different channels! Understand the role of email in global markets to deliver the content and communications that best fit your audience
BONUS SESSION
12.20 Bonus Session; Reserved For Exclusive Conference Partner
AUTOMATION & AI - NEXT LEVEL
12.35 Boost Conversions & Drive Engagement With Savvy Automation & AI Strategies
- What key advancements in AI and automation can be leveraged to maximise personalisation and customer engagement?
- Strike the key balance between automating communications and keeping that essential human element
- With many automated processes based on open rates, how can their effectiveness be kept in the wake of IOS updates?
DATA & TARGETING
12.55 Harness The Power Of Your Data & Truly Target Your Campaigns For Next-Level Engagement & Results
- Segment customers effectively through effective profiling and deliver the personalised, targeted experience your customers expect
- How can we ensure data from multiple sources is brought together effectively and giving you the best chance of accurately segmenting customers?
- With new barriers emerging with IOS 15 to accurate data collection, what steps can be taken to ensure your emails are landing for customers without invading their privacy?
Alex Christensen, Performance Specialist, Global Email Marketing, Pandora
13.15 Lunch For Delegates, Speakers & Partners
PEER-TO-PEER DISCUSSIONS
13.45 Informal Peer-To-Peer Discussions
A) Building Trust
Steve Hume, CRM Manager, University of Liverpool
B) Video in Email
C) Accessibility
D) CSR In Email Marketing
14.15 Afternoon Co-Chairs’ Opening Remarks
Lana Hoang, Digital Marketing Manager, Zurich Insurance Company Ltd
Ashleigh Auckland, Global Head of Digital Marketing , Cath Kidston
BONUS SESSION
14.25 Bonus Session; Reserved For Exclusive Conference Partner
STREAMLINED CUSTOMER JOURNEYS
14.40 Develop Insight-Driven Journeys For Customers That Boost Experiences, Conversion & ROI
- What are the latest trends in customer expectations to harness to deliver insight and data-led journeys that deliver for customers?
- Journey mapping has never been more important, so what tools can help give a 360 view of your customer and drive journey improvements?
- Connect key touchpoints for customers across their journey and simplify processes to boost retention and customer experience
Mhari Coxon, Northern Europe Marketing Lead for , Professional & RX, Johnson & Johnson
BONUS SESSION
15.00 Bonus Session; Reserved For Exclusive Conference Partner
ATTENTION-GRABBING CONTENT - PANEL DISCUSSION & Q&A
15.15 Cut-Through To Your Audience & Stand Out From The Crowd With Innovative Content That Boosts Engagement
- How can we refresh, revitalise and revamp email content to catch customer’s eyes with so many other things competing for their attention?
- Harness your data’s potential to deliver the right content at the right time and boost ROI
- Connect your content across multiple touch points to ensure consistent, engaging storytelling for customers across your channel mix
Robyn Blake, Head of Digital Marketing, Victoria Beckham
Marie-Louise Lord, Senior CRM Manager (International), Marks & Spencer
Ben Crossland, Email Marketing Manager, Sue Ryder
15.45 Afternoon Refreshment Break With Informal Networking
BONUS SESSION
16.15 Bonus Session; Reserved For Exclusive Conference Partner
JUST EAT TAKEAWAY.COM - CASE STUDY
16.30 How Your Mail Strategy Can Appeal To Gen Z
- Which expertise does my team need to succeed in email marketing?
- How to apply Cialdini techniques to our mail strategy?
- Use case: Just Eat process: How moving to SFMC helped to boost mail communications
Marlous Spaven, Global CRM Manager, Couriers, Just Eat Takeaway.com
FUTURE TRENDS, KEY INNOVATIONS - PANEL DISCUSSION & Q&A
16.50 Ensure Future Success & Evolve Your Email Function Post-Pandemic Through Harnessing The Latest Trends, Technologies & Campaign Strategies
- The pandemic has bought a huge number of changes to the way customers engage with emails, but which if those will be here long-term and which will fade throughout 2022?
- Keep pace with the latest tech and tools innovations to boost campaign engagement & ROI
- Forecast the key innovations and trends that make up the future direction of email marketing into 2023 and beyond
Andy Hulse, CRM Operations Manager, BBC
Daniela Trifone, Head of Automation – Growth & Personalisation, Marks & Spencer
17.20 Afternoon Co-Chairs’ Closing Remarks
Lana Hoang, Digital Marketing Manager, Zurich Insurance Company Ltd
Ashleigh Auckland, Global Head of Digital Marketing, Cath Kidston
17.25 Official Close Of Conference
