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The Advanced Email Conference Programme

Innovative, Results-Driven, Data-Smart Email Marketing Content & Campaigns

Unlock The Secrets To Delivering Engaging, Targeted & Personalised Email Content, Successfully Integrating Multi-Channel Campaigns & Journeys, Leveraging Customer Data, New Technologies & Innovations & Boosting Email Deliverability & Performance Now & In The Future

08.30 Registration & Speed Networking Over Coffee

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc

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Ellie Denney
Head of Digital Channels
National Trust
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ENGAGING CONTENT

09.20 Optimising Email Campaigns With Inspiring Strategies For Creating Compelling, Dynamic Content To Achieve Your Objectives & Get The Results You Want

  • Exploring future possibilities and the latest innovations in content creation – beyond the ‘been there, done that’ ideas, what new, inspirational concepts can we try?
  • Best-practice advice on the practicalities of delivering highly-relevant and engaging, dynamic content in a time, resource and cost-efficient way and how this can be scaled up
  • Avoiding the temptation to add new gimmicks for the sake of it! Developing content which actually drives engagement – whether open rates, click-throughs or conversions – to increase campaign success
  • What are the benefits of automation and how can we incorporate this into day-to-day campaign strategies?

Robert Simons
Group Head of CRM
Treatwell

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ADVANCED DATA & TARGETING – DOUBLE PERSPECTIVE

09.40 Boosting Data Performance To Deliver Relevant, Targeted & Results-Driven Campaigns

  • Capturing and using your specific audience data to create effective, highly-targeted email campaigns which increase positive responses and conversions
  • How targeted should we be? Successful strategies for deciding who to target and evaluating the value it can bring to campaigns
  • Behavioural, location, demographics…exploring different, innovative ways of thinking around data segmentation to keep driving email forwards and boost results
  • The route to single customer view? Harnessing cross-channel data and analytics to effectively track customers and boost integrated campaign performance

09.40 Lizi Hydes
Senior CRM Manager
Charlotte Tilbury

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10.00 Cari Wyke
Senior Marketing Manager
Boots UK

10.20 Rage Against The Email Marketing Machine
Christopher Baldwin
Head of Marketing, Northern Europe
Selligent

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10.40 Morning Refreshment Break With Informal Networking

ENHANCED PERSONALISATION

11.10 Embracing Personalisation In Email Campaigns To Better Target & Engage Customers With Spot-On, Relevant Content

  • Taking personalisation to the next level: moving from established practices to sophisticated approaches which resonate well with audiences and drive greater campaign engagement
  • Striking the right balance to ensure personalisation is well-received by customers and achieves real business benefits
  • Maximising the potential of personalised, targeted emails to keep loyal audiences engaged, ensure relevancy and inspire increased open and click-through rates

Becki Francis
Email Marketing Manager
House of Fraser

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11.30 Email Re-Imagined – The Future Of Real-Time Data
Dave Holland
Regional Director
Liveclicker

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AUTOMATION IN PRACTICE

11.45 Harnessing The Latest Opportunities In Automation To Drive Efficiency & Optimise Email Processes

  • Is it worth the investment? Assessing the outcomes of automation in email campaigns to understand whether – and when – it really achieves better results
  • Best-practice techniques for taking advantage of the latest trends in automation and technologies to reduce the resources required and maximise ROI
  • Working effectively with ESPs to successfully integrate automation technologies for more efficient, slick email processes
  • Overcoming the pitfalls to maximise future successes: taking advantage of key learnings to keep improving automation strategies and results

Sabine Vanin
Group Manager CRM
Sony Interactive Entertainment Europe

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NEW TOOLS, TECHNOLOGIES & INNOVATIONS – PANEL DISCUSSION

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12.05 Capitalising On Tried & Tested & Emerging Tools, Technologies & Innovations To Future-Proof Email Strategies & Maximise Results

  • Bringing email into the 21st century: what exciting innovations are on the horizon which could make email experiences better?
  • What can the latest and up-and-coming technologies and tools offer? Exploring best-in-class developments in new technologies which can truly impact email campaigns
  • Incorporating cutting-edge tools into day-to-day email processes to drive success; from subject line automation to lead generation to next-level personalisation, ensure you are maximising the potential of email marketing today
  • Keeping up-to-date with the latest trends and developments in AI and the possible opportunities this offers for email marketers

Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk

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Sharliza A Rahman
Head of Digital Marketing
Middlesex University
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Yogesh Sharma
Global Director of Newsletters
Momondo Group
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Saul Lopes
Customer Lifecycle Lead
Virgin Holidays
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Nicola Barnett
Director of CRM & Merchandising
Time Out Group
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Co-Founder & CEO
Kickdynamic

12.35 Generating Results By Making Emails Personal To The Individual
Suzy Carter-Kent
Customer Success Manager
Adestra

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12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.20 Informal Peer-To-Peer Discussions

A) Will Email Survive In The Multi-Channel Mix?
Tim Lundberg
Channel Director (Jobseekers)
reed.co.uk

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B) Successful B2B Email Marketing
Sarah Kearney
CRM Marketing Manager
BBC Worldwide

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C) Effectively Integrating CRM Systems
Phil Singer
CRM Manager – Aviation
Manchester Airports Group

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D) Day-To-Day Email Strategy
Lina Solem
Senior Email & CRM Manager
The Open University

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E) Top-Class Responsive Design
Flavia Zallocco
Global Head of CRM & Consumer Intelligence
Diesel

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13.50 Co-Chairs’ Afternoon Remarks

Ruth Harrison-Wood
Group Marketing & Customer Director (Worldwide)
National Express Plc

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Ellie Denney
Head of Digital Channels
National Trust
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GDPR – INTERACTIVE PANEL DEBATE

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14.00 How Can Marketers Best Prepare For The Changes? Join the panellists as they debate the implications of GDPR and how marketers across all different sectors can best prepare for the changes.


Sebastian Kraft
Global Digital Business Development & Digital Transformation Director
Molton Brown

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Ruby Heera
Global Head of Behavioural CRM
Photobox
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Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
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Rachel Whitter
Email Channel Manager
RSPB
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Sorcha Lorimer
Head of Digital, Global Communications
Standard Life
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14.30 Rise Of The Email Marketer: Why YOU Are The Key To The Future Of Marketing, Even If Your Boss Doesn’t Understand It Yet


Anthony White

Director – Platform Development
LiveIntent
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MEASUREMENT & ROI

14.50 Monetising Email With Successful Techniques For Attributing Results & Measuring The ROI Of Email Campaigns

  • Pinpointing success: what leads to positive ROI for email campaigns?
  • Ensuring your customers are getting the right communications by focusing on the most effective metrics for your brand strategy
  • Tried and tested strategies, tools and techniques for measuring the effectiveness of email activity and accurately attributing results
  • I’ve got my metrics in place, what next? Beyond a tick-box exercise, successfully analysing campaign results to understand where to focus efforts moving forwards to increase ROI

Charlotte Davis
Head of Content & SEO
Vision Direct

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15.10 Mapp Digital Share Their Insights & Client Case Studies
Katy Bennett
Commercial Director UK
Mapp Digital

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TOP TIPS FOR ADVANCED EMAIL – PRACTICAL EXERCISE

15.25 What Are The Secrets To Driving Campaign Success & Increasing Customer Engagement & Loyalty?

A short practical exercise, with interactive debate and group discussion: hear top tips, challenges faced and lessons learned around boosting email performance.

Facilitated by:
Andreas Edebol
Head of CRM
thetrainline.com
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15.45 Afternoon Refreshment Break With Informal Networking

MULTI-CHANNEL INTEGRATION

16.15 Next-Level Strategies For Forming A Fully-Integrated, Multi-Channel Approach To Drive Positive Customer Journeys & Experiences

  • Beyond looking at email in isolation: understanding and optimising the role of email as part of the wider multi-channel mix and effectively tracking and attributing results
  • Harnessing insights into which channels engage different audiences to maximise the potential of email as an engagement-driving channel
  • From email to website, social media to traditional channels, developing strategic approaches to effectively join-up the whole multi-channel customer journey and exploring the best tools for
    mapping the journey and harnessing cross-selling opportunities

Ulf Tiedemann
Head of CRM UK & Europe
Merlin Entertainments plc
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DELIVERABILITY

16.35 Navigating Your Way To The Inbox; Overcome The Obstacles To Reaching Your Audiences’ Inboxes & Increase Your Deliverability Rates

  • Explore insights into the fundamentals of deliverability: what are the dos and don’ts of email today and what are the key changes we need to be aware of?
  • Keeping up-to-date with changing algorithms and ESP developments to ensure you are covering all bases and reaching audiences’ inboxes, every time
  • Maximising the chances of your campaigns getting into inboxes and ensuring your campaign creativity isn’t wasted on the spam filter

Simon Dawes
Head of eMail, Identity & Customer Data Security
BT Consumer
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DRIVING ENGAGEMENT

16.55 Successful Strategies For Standing Out In A Crowded Inbox To Drive & Sustain Audience Engagement With Exciting Email Campaigns

  • Getting to the top of the inbox: what achieves the highest open rates, click-throughs and conversions and drives long-term engagement?
  • Harnessing insights into varying customer bases and markets to understand what works and what falls flat with different audiences and demographics
  • Engaging the disengaged: top tactics and approaches for increasing cut-through to turn a non-opener into an engaged follower

Emma Stebbing
CRM Communications Manager
Thomas Cook UK & Ireland
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17.15 Co-Chairs’ Closing Remarks & Official Close Of Conference Day

Don’t Miss Our Pre-Conference GDPR Half-Day Workshop, 15th November, London: Hear Insights & Advice At This Separately-Bookable Interactive Workshop Exploring The Implications Of The Upcoming GDPR Introduction

  1. Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You
  2. Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent
  3. Future-Proofing Your Marketing Strategies: Comply With The Upcoming Regulation
  4. Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly
  5. Interactive Q&A Panel

08.45 Registration, Coffee & Meet & Greet

09.15 GIC Welcome & Chair’s Opening Remarks

IMPLICATIONS & UPCOMING CHANGES

09.30 Are You Ready For GDPR? Assessing The Upcoming Changes & Implications For You

  • Driving awareness business-wide: what does the new regulation mean for your organisation?
  • Dissecting the likely implications to understand the changes we need to make to prepare for GDPR
  • How should marketers be preparing for and responding to the introduction of GDPR?

CUSTOMER CONSENT

10.00 Customer Data Dos & Don’ts: Insights Into New Rules Around Customer Consent

  • Moving forwards, what will be best-practice (and compliant) when it comes to acquiring and using customer data?
  • Will we need to ask customers currently in our database to opt-in again?
  • What are the potential pitfalls we need to avoid?

10.30 Informal Networking & Refreshments Break

GDPR IN PRACTICE – PANEL DISCUSSION

11.00 Interactive Brands Panel Discussion & Q&A
Join our cross-sector panellists as they debate how GDPR will affect marketing strategies in their organisation and industry – and how marketers can best prepare for the changes!

FUTURE-PROOFED, COMPLIANT MARKETING

11.40 Future-Proofing Your Marketing Strategies To Comply With The Upcoming Regulation

  • What new processes do we need to incorporate into existing marketing strategies to ensure compliance?
  • Re-thinking tomorrow’s marketing strategies: how can we remain compliant whilst continuing to develop and innovate, to keep driving marketing success now and in the future?

CYBER SECURITY

12.10 Cyber Security: Ensuring Your Data Is Stored Safely & Compliantly

  • As threats to cyber security continue to increase, what can we do better as marketers to remain compliant and minimise potential risks?
  • Demonstrating you are compliant with customer expectations to keep their data safe and enhance your business image as a trusted and responsible organisation

12.40 Interactive Delegate Review & Chair’s Closing Remarks

13.00 Official Close Of Workshop Day

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Advanced Email Conference – Maximum Performance, Maximum Impact, please email info@theemailconference.com.