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Book A Virtual Pass Today For £299* - SAVE £300! Discover New Inspirations From 25 Brand-Side Email Innovators In One Inspiring Day!

08.40 Registration, Informal Networking & GIC Welcome

09.10 Morning Co-Chairs’ Opening Remarks

Tash Whitmey, Membership & Loyalty Director, Tesco Stores Ltd

Tony Miller, Marketing Director, WW (formerly Weight Watchers)


09.20 Stand Out From Competition, Secure Strong Brand Engagement & Ultimately Drive Revenue With Customer-Centric Content & Campaigns

  • Engage, target and retain customers with tailored and consumer-driven content and campaigns which suit your target segment of customers
  • Prioritise a user-friendly user experience by employing email designs and technologies which ensure email campaigns are accessible for all
  • Captivate customers and guarantee engagement with a streamlined and successful email marketing strategy where content and tone of voice reflects you customer base

Jakob Mølgaard Holm, Director, Global Email Marketing, Pandora


09.40 Take Your Personalisation Strategies To The Next-Level With A Smart, Tailored, Data-Led Approach For Sky-High Customer Engagement

  • How can you go beyond first name subject lines and graphics to implement strategies which take your personalisation to the next-level?
  • Develop a personalisation strategy which proves value and drives ROI by revealing real revenue-boosting results
  • Maximise data and measure results to boast the success of your personalisation feats

Hayley Pryde, Head of CRM, Domino’s Pizza Group

Pierluigi Bosco, Global CRM Lead, Royal Dutch Shell

Carla Punter, EMEA Head Franchise CRM & Loyalty Manager, The Body Shop

Ashley Coidan, Head of Web & Email Team, University of Cambridge

Chris Hedley, Email Marketing Manager, British Heart Foundation

Jad Rahme, Head of CRM & Loyalty, Mindful Chef

Jasper Pye, VP Product, Phrasee


10.10 Unlock The Power Of Data & Targeting & Deliver Tailored Campaigns Which Truly Hit The Mark With Your Target Customers

  • Cater effectively to your customers’ needs by profiling and segmenting customer data to drive a more targeted, high-impact experience
  • Action insights which inform your email marketing strategy to enable meaningful content for ultimate engagement
  • Disabled cookies and unsubscribes! As more customers take steps to protect their privacy, how can you overcome barriers to data protection and security and ensure your emails land in the inbox?

Lorne MacLennan, Director of Marketing Automation, OVO Energy

10.30 Morning Refreshment Break With Informal Networking

11.00 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email


11.30 Leverage Automation & AI To Increase Email Marketing Performance, Improve Conversion Rates & Boost Engagement

  • What are the latest trends in AI, and how can you maximise these to increase personalisation and deliverability rates?
  • Save time and resources by leveraging automation and AI to drive relevant and targeted content for real results
  • Achieve email equilibrium! Strike the right balance between optimising automation and AI and protecting the human element of your email communications
  • Seal the deal with AI! Drive customers down the marketing funnel with targeted automated programmes, content and campaigns

Hannah Reynolds, Email Marketing Specialist,


11.50 Interactive, Fresh & Relevant Email Content Strategies Set To Drive Exceptional Engagement

  • In today’s ever-changing world ensure content is kept relevant for fresh, high-quality campaigns with maximum impact
  • Get to know your audience and deliver results with expertly-delivered content to the right person at the right time
  • Discover new, creative formats which capture attention and results in more than just clicks

Maria-Antonieta Duran de Bombardieri, Strategist, Global Digital Marketing, UBS Global Family Office (GFO)


12.10 Elevate Email Within A Successful Integrated Marketing Strategy To Achieve A Seamless Multi-Channel Customer Journey

  • What is the ultimate channel mix? Discover the key to join multiple touch points together for increased reach and boosted engagement
  • Email, SMS, WhatsApp, Apps… what part does email play in a multi-channel experience?
  • Collaboration is key! Synchronise strategies and drive collaboration across the wider marketing function for a seamless customer

Grant Baillie, Head of Customer Marketing, The Post Office

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners


13.10 Informal Breakout Discussions

A) Accessibility

B) SMS & WhatsApp

C) Interactivity

D) Templates & Design

13.30 Afternoon Co-Chairs’ Opening Remarks

Soco Nunez de Cela, Marketing Director, Burger King UK

Ashleigh Auckland, Head of Digital Marketing, Cath Kidston


13.40 Navigate Changing Customer Trends & Action Insights To Craft Outstanding Customer Journeys Which Deliver ROI & Drive Revenue

  • Tune in to changed customer expectations and feedback to develop insight-led email marketing strategies powered by accurate data and analytics
  • Explore the best tools and technologies to understand and map your customer journeys
  • Link interactions together for a sophisticated email journey which successfully pinpoints the customer lifecycle and focusses on retention

13.40 Perspective One
Gianfranco Cuzziol, Global Head of CRM, Aesop

14.00 Perspective Two
Kasia Bigda, Marketing & Communications Director, Mr Lee's Pure Foods

14.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email


14.50 Showcase The Success Of Your Email Marketing Campaigns With Practical & Innovative Metrics & Measurement Tools

  • What are the best metrics to prove that email is an essential, relevant and worthwhile investment?
  • Maintain momentum for email marketing post-Covid to build on the successes of email marketing with proven impact
  • Evidence the ROI and measure impact to demonstrate the value to leadership to secure continued buy-in and support

David Walker, Head of CRM, SSE, part of the OVO Family

15.10 Afternoon Refreshment Break With Informal Networking


15.40 Cutting-Edge Strategies Which Ensure Emails Land Consistently & Guarantee Increased Deliverability Rates & Reach 

  • Best-practice tips and tricks! Implement quick-win strategies to improve deliverability rates for maximum reach
  • From dynamic content and graphics to interactivity and video… ensure your emails navigate gateways and land successfully in your customers’ inbox

15.40 Perspective One
Jennifer Hill, Head of ECRM, Admiral

16.00 Perspective Two
Emma-Louise Birch, Head of CRM, Asda

Grace Smalley, CRM Journey Manager, Asda


16.20 Future-Proof & Stay Relevant By Aligning Email Strategies With Changing Consumer Behaviours For Content & Campaigns Which Resonate & Feel Fresh

  • Stay ahead of the curve (and competition) with the latest customer preferences, social change and technological advances
  • From AMP to ESPs, keep up with the latest trends and technologies to drive forward advances in your strategies
  • What is the future of email marketing? Trend forecasting for 2022 and beyond

Richard Smith, Senior Global Marketing Automation Manager, Standard Life Aberdeen

Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines

Maria Katz, Head of E-commerce & CRM, Sarah Chapman

Stuart Russell, Chief Strategy Officer, Planning-inc

16.50 Afternoon Co-Chairs’ Closing Remarks

Soco Nunez de Cela, Marketing Director, Burger King UK

Ashleigh Auckland, Head of Digital Marketing, Cath Kidston

Liz Richards, CRM Manager, WW (formerly Weight Watchers)

17.00 Official Close Of Conference

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