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27 Brand-Side Email Innovators Tackle Your Toughest Challenges In One Action-Packed Day!

New, Key Insights To Deliver Gold-Standard Customer-Focused Content, Campaigns & Experiences Today, Spot-On Personalisation & Measurement Practices, Streamlined Customer Journeys, Powerful Data, Targeting & Automation Strategies & Stand-Out Content For Integrated Emails Which Deliver Real Profits & Deep-Level Engagement.

A One-Day, Industry-Led Conference & Networking Event, 7th June 2022, One America Square, London. For Groups Of 4+ Please Call + 44 (0)203 479 2299.

08.30 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Chair’s Opening Remarks

Mhari Coxon, Northern Europe Marketing Lead for, Professional & RX, Johnson & Johnson


Stand Out From The Pack & Deliver Best-In-Class Engagement & Revenue Through Customer-Focused Email Strategies

  • Tailor and segment your audience to deliver the right content to customers at the right time and boost engagement skywards
  • Deliver accessible and user-friendly designs and formats to ensure your storytelling reaches your audience
  • Reflect your customer base and win their attention with the right tone of voice and content to boost engagement & campaign success

09.10 Kassie Siwo-Gasa, Head of Digital Marketing, Legal & General Investment

Shraddah Lad, Digital Marketing Manager, Legal & General Investment

09.30 Sarah Andrews, Senior CRM Manager , Treatwell


09.50 Build Deeper Relationships With Customers & Drive Engagement With Data-Centric Approaches That Deliver Real Results

  • Move beyond first names to deliver personalised emails that make your customers feel a true connection with your brand
  • When data is siloed across different sources, how can this be pulled together to get a 360 view of the customer and personalise emails and content more effectively?
  • One size doesn’t fit all! Strategically segment customers to ensure they receive the level of personalisation they expect
  • Find the perfect balance with personalisation to ensure your strategies engage customers without breaking their privacy boundaries

Thomas Newbury, Senior International CRM Manager, Ticketmaster

Catherine Allan, Associate Director CRM, Babylon Health

Amanda Ramsahai, Email Campaign Manager, Yorkshire Building Society

Gianfranco Cuzziol, Head of CRM & Personalisation, Natura & Co

Maria Katz, Head of Consumer Engagement, TJX Europe

Simone Vincent, Head of Email Marketing, Fidelity International

Kristina Sallnow, Email & SMS Marketing Manager, Cancer Research UK (CRUK)

George Mirotsos, Co-founder & CEO, ContactPigeon


10.20 Bonus Session; Reserved For Braze

Magith Noohukhan, Evangelist, Braze

10.35 Morning Refreshment Break With Informal Networking


11.05 Harnessing The Power Of Personalisation Through Advanced Segmentation & Multichannel Attribution

Jonathan Sabarre, Director of Marketing, Newcastle University


11.25 Overcome Barriers & Showcase The Success Of Campaigns With Innovative, Effective Measurement Techniques & Tools

  • With IOS 15 right on the horizon, what innovative methods of measuring campaign success are available to replace unclear open rate data?
  • What tech and tools are available to gather effective data and more effectively segment and target customers on the back of these changes?
  • Deliver in-depth proof of concepts to senior leaders and demonstrate the value and ROI of your email function and its wider business impact


11.45 Bonus Session; Reserved For Exclusive Conference Partner


12.00 Seamlessly Integrate Email Into A Wider Omnichannel Function To Build Joined-Up Experiences For Customers Across All Channels

  • Driver collaboration throughout your marcomms function and create united strategies that boost engagement and results across all touch points
  • Ensure consistent storytelling across all channels and join the dots across your channel mix to deliver consistent brand experiences
  • Different locations, different channels! Understand the role of email in global markets to deliver the content and communications that best fit your audience


12.20 Bonus Session; Reserved For Exclusive Conference Partner


12.35 Boost Conversions & Drive Engagement With Savvy Automation & AI Strategies

  • What key advancements in AI and automation can be leveraged to maximise personalisation and customer engagement?
  •  Strike the key balance between automating communications and keeping that essential human element
  • With many automated processes based on open rates, how can their effectiveness be kept in the wake of IOS updates?


12.55 Harness The Power Of Your Data & Truly Target Your Campaigns For Next-Level Engagement & Results 

  • Segment customers effectively through effective profiling and deliver the personalised, targeted experience your customers expect
  • How can we ensure data from multiple sources is brought together effectively and giving you the best chance of accurately segmenting customers?
  • With new barriers emerging with IOS 15 to accurate data collection, what steps can be taken to ensure your emails are landing for customers without invading their privacy?

Alex Christensen, Performance Specialist, Global Email Marketing, Pandora

13.15 Lunch For Delegates, Speakers & Partners


13.45 Informal Peer-To-Peer Discussions

A) Building Trust

Steve Hume, CRM Manager, University of Liverpool

B) Video in Email

C) Accessibility

D) CSR In Email Marketing

14.15 Afternoon Co-Chairs’ Opening Remarks

Lana Hoang, Digital Marketing Manager, Zurich Insurance Company Ltd

Ashleigh Auckland, Global Head of Digital Marketing , Cath Kidston


14.25 Bonus Session; Reserved For Exclusive Conference Partner


14.40 Develop Insight-Driven Journeys For Customers That Boost Experiences, Conversion & ROI

  • What are the latest trends in customer expectations to harness to deliver insight and data-led journeys that deliver for customers?
  • Journey mapping has never been more important, so what tools can help give a 360 view of your customer and drive journey improvements?
  • Connect key touchpoints for customers across their journey and simplify processes to boost retention and customer experience

Mhari Coxon, Northern Europe Marketing Lead for , Professional & RX, Johnson & Johnson


15.00 Bonus Session; Reserved For Exclusive Conference Partner


15.15 Cut-Through To Your Audience & Stand Out From The Crowd With Innovative Content That Boosts Engagement

  • How can we refresh, revitalise and revamp email content to catch customer’s eyes with so many other things competing for their attention?
  • Harness your data’s potential to deliver the right content at the right time and boost ROI
  • Connect your content across multiple touch points to ensure consistent, engaging storytelling for customers across your channel mix

Robyn Blake, Head of Digital Marketing, Victoria Beckham

Marie-Louise Lord, Senior CRM Manager (International), Marks & Spencer

Ben Crossland, Email Marketing Manager, Sue Ryder

15.45 Afternoon Refreshment Break With Informal Networking


16.15 Bonus Session; Reserved For Exclusive Conference Partner


16.30 How Your Mail Strategy Can Appeal To Gen Z

  • Which expertise does my team need to succeed in email marketing?
  • How to apply Cialdini techniques to our mail strategy?
  • Use case: Just Eat process: How moving to SFMC helped to boost mail communications

Marlous Spaven, Global CRM Manager, Couriers, Just Eat


16.50 Ensure Future Success & Evolve Your Email Function Post-Pandemic Through Harnessing The Latest Trends, Technologies & Campaign Strategies

  • The pandemic has bought a huge number of changes to the way customers engage with emails, but which if those will be here long-term and which will fade throughout 2022?
  • Keep pace with the latest tech and tools innovations to boost campaign engagement & ROI
  • Forecast the key innovations and trends that make up the future direction of email marketing into 2023 and beyond

Andy Hulse, CRM Operations Manager, BBC

Daniela Trifone, Head of Automation – Growth & Personalisation, Marks & Spencer

17.20 Afternoon Co-Chairs’ Closing Remarks

Lana Hoang, Digital Marketing Manager, Zurich Insurance Company Ltd

Ashleigh Auckland, Global Head of Digital Marketing, Cath Kidston

17.25 Official Close Of Conference