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In 1 Day, 29 Leading Brands Share The Latest, New Secrets Of Their Email Marketing Success! 

Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line.

A One-Day, Industry-Led Conference & Networking Event, 11th May 2021, Virtually. @EmailConf

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Co-Chair’s Opening Remarks

Mhari Coxon, Northern Europe Marketing Lead for Professional & RX, Johnson & Johnson

Ryan Thorpe, Senior Growth Marketing Manager, Revolut

Customer-Centric Email

09.10 Customer-Centric Email Put The Customer At The Heart Of Your Email Marketing Strategy For Content & Campaigns That Resonate, Engage & Ultimately, Drive Revenue
  • Retain customers and keep interest levels high with targeted content that is truly relevant to each and every segment of customer
  • Do you know your audience? Ensure your content and voice reflect your customer base and behaviours to drive brand awareness and sales
  • No matter who your customer is, guarantee your email campaigns are fully accessible with up-to-date technologies that prioritise user experience for all
Jenna Wilson, CRM & Data Manager for Professional Products Division, L'Oréal

Next-Level Personalisation - Panel Discussion & Q&A

09.30 Refresh Your Personalisation Strategies With Data -Led Innovation For Ultimate Customer Engagement

  • More than subject lines and past-purchase behaviours: what realistic strategies can you implement quickly to push your personalisation to the next-level?
  • What data is needed to keep email communications feeling human and personalised?
  • Measure the results of your personalisation efforts to understand its true effect on email marketing success

Alexander Fadahunsi, Senior CRM Operations Manager, Trainline

Matt Parsons, CRM Strategy Manager - Bet, Sky Betting & Gaming

Rianna Viggiano, CRM Manager, Pandora

Jack Lord, Digital Marketing Manager, Welcome Break Hotels

Scott Ward, Senior Retention Marketing Manager, Center Parcs

Christopher Hughes, Marketing Controller, Sky

High-Impact Data & Targeting

10.00 Leverage Data & Segmentation Strategies To Push Your Email Communications Towards A More Targeted, High-Impact Experience

  • What does it mean to be truly data-centric?
  • Use data wisely to create next-level segmentation strategies that truly speak to the customer behind the data
  • Ensure you are collecting and managing data correctly for clean data that doesn’t send emails straight to the spam filter

Rachel Liversedge, CRM Lead, Co-Op

Peter Sargent, CRM Manager, Co-Op

10.20 Morning Refreshment Break With Informal Networking

Marketing Automation - Increase Your Marketing Performance At Low Effort

11.10 Marketing Automation - Increase your marketing performance at low effort

  • What's marketing automation and what are its main benefits?
  • Improving conversion rates with automation
  • Using automation to refine segmentation
  • Building simple yet efficient scenarios

Jeff Cox, Head of Product Marketing, Sendinblue

Session Reserved For Cheetah Digital

11.30 Session Reserved For Cheetah Digital

Magalie Lasfargues, Director, Strategic Services EMEA, Cheetah Digital

Engaging Content - Double Perspective

11.40 Achieve Maximum Engagement With Inspired, Interactive & Relevant Content That Keeps Customers Wanting More

  • Don’t lose sight of the basics! Subject lines, call to actions, language and tone: best-practice advice for sending the right messages to the right person at the right time
  • Create a truly digital experience with interactive and dynamic content that results in more than just clicks
  • Following on from COVID-19, ensure content is kept relevant for your audience in today’s ever-changing world
  • From real time content to gamification, what are the latest ways to enhance email content?

11.40 Perspective One: Isabella Rogers, Marketing Director bareMinerals, Shiseido

12.00 Perspective Two: Jackie Barnett, CRM Manager, MandM Direct

Integrated Email Marketing

12.20 Optimise Email As Part Of An Integrated Marketing Strategy For A Truly Multi-Channel Experience 

  • From direct mail to push notifications, email is only a part of the big picture! Join multiple touch points together and synchronise your email strategy with the wider marketing mix for increased reach and engagement
  • How can you connect social media smoothly to email?
  • Ensure different teams across marketing are working and collaborating together to create a seamless multi-channel experience

Pedro Conceição, Head of Retention, allplants

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

COVID-19 Crisis Learnings Discussion

13.10 Share Your Challenging Experiences & Lessons Learnt During The COVID-19 Crisis For Mindful Email Marketing When Your Content Calendar Goes Out Of The Window!

Grace Smalley, CRM Reactivation & Retention, Asda

Emma-Louise Birch, Head of CRM, Asda

Becky Howson, CRM Campaign Owner, George at Asda

13.40 Afternoon Co-Chairs’ Opening Remarks

Caz Hanrahan, Director of Product, Campaign Automation, GSK

Sean Ryan, Director of Communications, Save the Children

Customer-Focused Journeys

13.50 Drive Revenue & Engagement With Targeted Email Journeys Focused On Retention & Value For The Customer

  • Update your journey design to ensure seamless transitions across channels and campaigns
  • Guide audiences and signpost relevant content to ensure customers don’t get lost along the way
  • Move towards a single customer view and link all interactions together for a consistent picture of the customer lifecycle and how you can better integrate into their lives

Niamh McDonnell, Head of Customer Journeys, National Trust

Ellie Denney, Head of Digital Channels, National Trust

Digital Advances & New Tech Advisory Board - Panel Discussion & Q&A

14.40 Session Reserved For Planning-inc

Stuart Russell, Chief Customer Office, Planning-inc

15.10 Informal Breakout Discussions

A) Subject Lines

Rianna Viggiano, CRM Manager, Pandora

B) Voice & Tone

Kara Segedin, Digital Portfolio Manager – Factual, BBC Studios

15.30 Afternoon Refreshment Break With Informal Networking


Anju Verma, Head of Digital Communications, HM Land Registry

D) Pop Ups

Hollie Spence, Email Marketing Lead, Decathlon UK

E) Push Notifications

F) Loyalty

Email Transformation - Case Study - Real Stories, Real Successes!

16.00 Building A Customer Success Platform: How LV=GI Transformed Their Approach To Customer Communication

  • Challenges and key learnings from implementing a new customer communication strategy
  • Migrating to an in-house way of working that enabled customer awareness and trust through smarter targeting of higher reaching channels
  • Speaking to customers across multiple channels and touch points with consistent messaging to enrich communications

Joanna Williams, Senior Digital & Marketing Manager, LV= General Insurance

Deliverability & Engagement

16.40 Best Practice Strategies To Improve Deliverability Rates & Improve Engagement

  • Don’t fall at the first hurdle! Avoid subject lines, buzzwords that set off filters for improved deliverability rates
  • Why customer engagement and deliverability go hand in hand
  • Case study insights into how Admiral re-engaged their lapsed customers

Jennifer Hill, Head of ECRM, Admiral

Future Trends & Email Innovations - Panel Discussion & Q&A

17.00 Interpret The Emerging Trends In Consumer Behaviour, Social Change & Technology Advances For Future-Facing Emails 

  • 2020: the year of change! How will the global pandemic impact how consumers interact with email?
  • AI, AMPs, automation: stay ahead of the game with up to date technology and tools to push your emails above the rest
  • How will email fare in the future? How can you prove its critical business importance to secure buy-in and allocate more marketing resources to email?

Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines

Diana Iusco, CRM & Loyalty Manager, Hackett London

17.30 Co-Chairs’ Closing Remarks & Official Close Of Conference