From Inbox To Impact: 25+ Cross-Sector, Brand-Side Email Experts Dig Into The
Latest, Hot Trends & New Tech With In-Depth Case Studies On CRM, AI & Automation, Data & Personalisation & More To Transform Customer Journeys & Campaigns With
Fresh, Advanced, Customer-Focused & Lucrative Email Marketing Strategies For Brands
15th Annual, One-Day, Industry-Led Conference & Networking Exhibition, Central London, 17th June 2025
REGISTRATION OPENS
08.15 Registration, Informal Networking & GIC Welcome
OPENING REMARKS
09.00 Morning Co-Chairs’ Opening Remarks
Robin Lynch, Head Of Marketing Channels, J.P. Morgan Payments
Anthony Chieruzzi, Global Digital Director, Avolta
KEYNOTE
CUSTOMER-CENTRIC EMAIL
09.10 Build Deeper Customer Connections & Drive Meaningful Engagement By Crafting Compelling Campaigns With Savvy Segmentation For Relevant Email Strategies Which Deliver
- Craft impactful customer-centric email marketing strategies that truly foster engagement and build lasting connections with your customers
- You have segmentation tools… so does everyone else! Are you leveraging them to their full potential? Explore the latest opportunities within segmentation to deliver the right message in the right channel and to the right person
- It’s not just about being data-driven! Become truly customer-centric by pinpointing exactly what your consumers want and expect out of your email comms to improve click-through rates and profitability
- Let’s take a step back—what are your emails actually driving? Beyond click-through and open rates, what impact are they having on your bottom line? With significant investments in CRM tools and programmes for optimal segmentation and automation, we need to ask: what’s truly driving revenue?
Jaime Arribas, Digital Channel Lead, KFC UKI
PANEL Q&A
AI & AUTOMATION
09.30 Elevate Your Email Marketing By Leveraging The Latest, Proven & Practical AI & Automation Innovations For Tangible & Lucrative Results
- How can we scale AI to enhance customer insights? Discover how AI can optimise your understanding of changing customer behaviours and emotions, paving the way for truly personalised email marketing communications
- In what ways can AI streamline your email marketing processes? Leverage AI’s latest capabilities to free up creative space for your marketers, allowing for more innovative strategies and impactful campaigns that will drive ROI
- What is the impact of AI on the email marketing landscape? Explore how AI can lighten your workload and boost operational efficiencies, making your campaigns more effective and increasing click-through rates
- How can you maximise AI’s potential throughout the entire process? – from coding to analytics – to derive valuable insights, summarise data and allow you to focus on more of what is driving customer engagement
James Dixon, Head Of CRM, Laithwaites Wine
Frank Ravanelli, Global Head Of Affiliates & AI Marketing, FOREO
Kevin Hough, Head Of CRM, Paddy Power
Mike Williams, Director Of Technology Enablement (AI & CRM), Vitality
10.00 Bonus Session; Reserved For Exclusive Conference Partner
10.30 Morning Refreshment Break & Informal Networking
CAPTURE, CONNECT, CONVERT
CAPTIVATING CONTENT & COPY
11.00 Master The Art Of Impactful Email Content By Crafting Compelling Email Campaigns Which Engage, Influence & Drive Results
- Quick—you have 8 seconds to grab my attention! Make the most of those crucial seconds to capture your target customer’s interest, inspire click-throughs, and ultimately drive stronger conversion rates
- Unlock the secret to crafting email copy that aligns with your brand’s voice, resonates with readers, and delivers clear, engaging messages, ensuring your brand’s message stands out across all touchpoints to build a consistent, impactful voice that connects and converts
- Effectively engage your audience by refreshing your email style to balance powerful copy with captivating visuals that keep readers hooked to strengthen your brand connection and boost ROI
- Where does AI fit into this? Explore how AI can elevate your email copy by generating engaging subject lines, enhancing visual appeal, and leveraging data-driven insights for personalisation that boosts reader engagement
DOUBLE PERSPECTIVE
OPTIMISING STRATEGIC CRM & MAXIMISING EMAIL IMPACT
11.20 Reap The Benefits Of Seamless CRM For Enhanced Engagement & Demonstrable ROI
- How can we better leverage rapidly evolving CRM capabilities and tools to drive engagement and enhance email effectiveness?
- While CRM offers extensive opportunities beyond email, how can we leverage CRM capabilities whilst remembering the crucial role email needs to play in complementing other channels? Seamlessly combine emails and push notifications to create a complementary approach to maximise engagement
- Unlock the full potential of your segmentation tools! Effectively reach your target audience and maximise the value of your investment by leveraging features you are already paying for but may not be using to their full potential to increase ROI
- Maximise your CRM tools from start to finish and don’t view your email marketing in isolation! Track customer behaviours after they engage with your email to measure true impact and understand how your email efforts work for your business
11.20 Perspective 1
Tina Christison, Group CRM & Analytics Director, Specsavers
11.40 Perspective 2
James Dixon, Head Of CRM, Laithwaites Wine
PANEL Q&A
CUSTOMER ENGAGEMENT
12.00 Transform Customer Engagement Through Automation & Personalisation By Unlocking Deeper Connections With New Strategies For Greater Impact
- Automate for impact! Leverage marketing automation to eliminate repetitive tasks, allowing more time for creative strategies that deepen customer engagement and drive meaningful connections
- Take personalisation to the next level! Reassess email personalisation to boost open and click-through rates by tailoring content to each stage of the customer journey, making interactions feel relevant to drive engagement
- Can AI generate content that captivates and engages customers as effectively as humans? Explore where AI fits into the customer engagement landscape to be able to utilise this for advanced customer interactions
Alexandra Campagne, Senior Marketing & Customer Engagement, HUGO BOSS
Emma Godwin, Head Of CRM Group Strategy, Tesco
Billy Cheng, Senior Manager – Global Consumer Data & CRM, Costa Coffee
Joe Luckham, Email Marketing Manager, RAC
David Cross, Head Of CRM, Loyalty & Retention, Warner Hotels
Speaker To Be Announced, Moveable Ink
12.30 Lunch & Informal Networking For Speakers, Delegates & Partners
OPENING REMARKS
13.30 Afternoon Chair’s Opening Remarks
Frank Ravanelli, Global Head Of Affiliates & AI Marketing, FOREO
INNOVATIVE EMAIL DESIGN
13.40 Designing For Impact: Unleash The Future Of Engaging Email Experiences Which Maximise Conversion Rates
- Craft the perfect balance between compelling copy and striking imagery to create engaging emails that keep readers engaged and explore interactive design elements that boost open and click-through rates, driving higher engagement
- A picture tells a thousand words… discover the power of visually appealing content that communicates your brand’s story effectively
- Where are the next stages of design innovations from interactive elements to advanced personalisation? Delve into how AI and ML streamline the email coding process, making design more efficient and effective
- What’s new and set to disrupt the industry next? Explore emerging trends and innovations in email design that will shape the future of customer engagement
Ben Hammond, CRM Director, BBC Studios
Manon Jones, CRM Manager, BBC Studios
INNOVATING PERSONALISATION FOR DEEPER CUSTOMER CONNECTIONS
14.00 Go Beyond The Basics: Unlock Next-Level Personalisation To Forge Stronger Customer Connections & Drive Conversions
- How important is personalisation? Debate and discuss where personalisation falls in your target customer’s wish lists, and how much it actually impacts the bottom line
- Stay ahead of the curve! Unlock the full potential of your CRM to create advanced personalisation strategies that enhance your brand and expand communication touchpoints beyond the basics
- Transform your approach and move past standard personalisation tactics to develop unique strategies that enhance your brand’s comms touchpoints and create meaningful interactions that truly complement your brand identity
- Personalisation goes beyond simply addressing your customers by name, so what’s the next step? Deepen your understanding of customer behaviour and emotions, setting your brand apart in the competitive landscape
Vinit Ramnarayan, Deputy Director, CRM & Martech, Sotheby’s
PANEL Q&A
CONVERTING TARGET CONSUMERS VIA EMAIL
14.20 Redefine Success Metrics For Email – From Clicks To Conversions, Rethink Metrics For Effective Email Consumer Acquisition & Truly Unlock The Full Impact Of Email Marketing
- Do click-through rates truly reflect consumer engagement and conversion success? Delve into alternative metrics and approaches that can provide a more comprehensive understanding of consumer behaviour and campaign effectiveness to gather a more holistic idea of your customer behaviours
- Understanding attribution is key! Explore what email marketing drives beyond standard metrics like open and click-through rates. How does it impact the bottom line, and how can you attribute that impact accurately?
Discover innovative strategies to convert target consumers through email, moving beyond surface-level metrics to drive real results
Grant Baillie, Head Of CRM, Secret Escapes
Jigyasha Kathrani, Senior Marketing Officer, Imperial College London
14.40 Bonus Session; Reserved For Exclusive Conference Partner
15.10 Afternoon Refreshment Break & Informal Networking
INTEGRATE EMAIL INTO OMNICHANNEL STRATEGIES
15.40 Craft Seamless, Customer-Centric Journeys Which Go Beyond The Inbox By Leveraging Omnichannel Strategies For Enhanced Customer Engagement
- How can we use omnichannel to synchronise the full customer journey? Examine the current trends that empower companies to achieve seamless integration and identify what might be lacking in your strategies
- Critical questions, answered: how can we position email as a complementary channel within CRM marketing? How can you supplement the email with other forms of communication?
- Are you using the right channel with the right content at the right time? Move beyond data-driven decisions to truly understand consumer preferences and the channels they favour for receiving communications
- How can we utilise marketing automation to deliver a seamless experience, regardless of the channel customers choose?
- What tangible benefits arise from adopting a multichannel approach? Craft a compelling business case that secures stakeholder investment for your omnichannel initiatives
Zeke Wu, Global CRM Program Manager, Nissan Motor Corporation
DATA TARGETING, SEGMENTATION & MEASUREMENT
16.00 Maximise ROI Through Strategic Analytics & Automation
- Evaluate your analytics! You invest significantly in your CRM system, but are you truly leveraging the insights it provides? It’s time to analyse and reanalyse your campaigns to identify strong suits and shortfalls to refine your strategies and enhance your ROI
- Transform marketing automation into a strategic initiative and discover how to harness marketing automation not just as a tool, but as a key driver of strategic initiatives that deliver strong returns
16.20 Afternoon Chairs’ Closing Remarks & Close Of Conference
Frank Ravanelli, Global Head Of Affiliates & AI Marketing, FOREO
