20+ Cross-Sector, Brand-Side, European Email Experts Share The Latest Updates & Fresh Strategies To:
Cut Through Inbox Clutter, Captivate Audiences & Boost Conversions:
AI-Driven, Hyper-Personalised & Customer-First Email Marketing For Impactful Campaigns & Holistic CRM Strategies Which Drive Real Results For Brands
08.15 Registration & Informal Networking
09.00 GIC Welcome & Morning Chair’s Opening Remarks
Sabina Van Wijk, Senior Director Digital Acceleration Europe, The Coca-Cola Company
CUSTOMER-CENTRIC EMAIL
09.10 Transform Every Email Into A Valuable Touchpoint, Building Trust, Driving Engagement & Strengthening Customer Loyalty With Hyper-Relevant Messaging
- Shift from a business-first to a customer-first email strategy by delivering content that aligns with real user needs, preferences, and behaviours
- Leverage zero- and first-party data to craft hyper-relevant messaging while respecting privacy expectations and building trust
- Balance automation and personalisation to ensure emails feel tailored yet scalable, avoiding over-targeting that may alienate customers
- Understand the psychology of email engagement—from emotional triggers to timing, subject lines, and format—ensuring every email lands with maximum impact
Amélie Lelangue, CRM & E-mail Expert, Colruyt Group
HYPER-PERSONALISATION THAT PERFORMS
PANEL Q&A
09.30 Unlock The Power Of Hyper-Personalisation & Smart Segmentation To Deliver High-Impact, Tailored Email Campaigns That Engage & Convert
- Data dilemma! Perfect hyper-personalisation by using data strategically to create meaningful connections without overwhelming or unsettling customers
- Scale personalisation effectively by leveraging AI and automation while maintaining authenticity and ensuring content remains relevant to diverse audience segments
- Move beyond just first-name personalisation to tailor content, messaging sequences, and user journeys to maximise engagement and conversion rates
- Ensure personalisation strategies comply with evolving regulations by embedding best practices that keep communications ethical, transparent, and customer-centric
Paula Fong, Director, Growth Marketing, Booking.com
Jenny Armstrong, Global Head Of CRM, Diageo
Abhineet Kesarwani, Regional Director, CVM & Digital, Lyca Mobile Group
View The Latest Programme
20+ Email & CRM Professionals Reveal The Latest Innovations Shaping The Future Of Email Marketing – From AI-Powered Personalisation & Omnichannel Strategies, To Deliverability, Automation, & Data-Driven Success in 2025 & Beyond!
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