From Inbox To Impact: 25+ Cross-Sector, Brand-Side Email Experts Dig Into The
Latest, Hot Trends & New Tech With In-Depth Case Studies On CRM, AI & Automation, Data & Personalisation & More To Transform Customer Journeys & Campaigns With
Fresh, Advanced, Customer-Focused & Lucrative Email Marketing Strategies For Brands
15th Annual, One-Day, Industry-Led Conference & Networking Exhibition, Central London, 17th June 2025
REGISTRATION OPENS
08.15 Registration, Informal Networking & GIC Welcome
09.00 Morning Co-Chairs’ Opening Remarks
Robin Lynch, Head Of Marketing Channels, J.P. Morgan Payments
Anthony Chieruzzi, Global Digital Director, Avolta
KEYNOTE
CUSTOMER-CENTRIC EMAIL
09.10 Build Deeper Customer Connections & Drive Meaningful Engagement By Crafting Compelling Campaigns With Savvy Segmentation For Relevant Email Strategies Which Deliver
- Craft impactful customer-centric email marketing strategies that truly foster engagement and build lasting connections with your customers
- You have segmentation tools… so does everyone else! Are you leveraging them to their full potential? Explore the latest opportunities within segmentation to deliver the right message in the right channel and to the right person
- It’s not just about being data-driven! Become truly customer-centric by pinpointing exactly what your consumers want and expect out of your email comms to improve click-through rates and profitability
- Let’s take a step back—what are your emails actually driving? Beyond click-through and open rates, what impact are they having on your bottom line? With significant investments in CRM tools and programmes for optimal segmentation and automation, we need to ask: what’s truly driving revenue?
Jaime Arribas, Digital Channel Lead, KFC UKI
PANEL Q&A
AI & AUTOMATION
Elevate Your Email Marketing By Leveraging The Latest, Proven & Practical AI & Automation Innovations For Tangible & Lucrative Results
- How can we scale AI to enhance customer insights? Discover how AI can optimise your understanding of changing customer behaviours and emotions, paving the way for truly personalised email marketing communications
- In what ways can AI streamline your email marketing processes? Leverage AI’s latest capabilities to free up creative space for your marketers, allowing for more innovative strategies and impactful campaigns that will drive ROI
- What is the impact of AI on the email marketing landscape? Explore how AI can lighten your workload and boost operational efficiencies, making your campaigns more effective and increasing click-through rates
- How can you maximise AI’s potential throughout the entire process? – from coding to analytics – to derive valuable insights, summarise data and allow you to focus on more of what is driving customer engagement
James Dixon, Head Of CRM, Laithwaites Wine
Frank Ravanelli, Global Head Of Affiliates & AI Marketing, FOREO
Kevin Hough, Head Of CRM, Paddy Power
Mike Williams, Director Of Technology Enablement (AI & CRM), Vitality
View The Full Programme
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